Digital marketing is the use of the internet to market your products or services. Digital marketing campaigns may include using social media, email, search engines, and a website or landing pages to engage with current and future customers.
As the direct sales industry transitions from home parties to online selling, direct sales consultants are often left wondering how to market their businesses online successfully. I’m not suggesting that home parties are a thing of the past..
As hard as you try, you will never be able to make 100% of your customers happy 100% of the time. Even companies with excellent products and stellar customer service occasionally mess up (or encounter a grumpy customer). When you are marketing.
When marketing your local business, reviews are everything. Think about it. The last time you were looking for a plumber, mechanic, or pool service, what is one of the first things you looked for? Their reviews on Google. How about when you were.
Regardless of whether you pronounce it neesh or nitch, one thing is certain; the riches are in the niches. (Actually, that only sounds right if you pronounce it nitch.)
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