SMA Marketing Blog

The SMA Marketing Blog

Rhonda Bavaro

Rhonda Bavaro

Rhonda Bavaro wears many hats at SMA - Operations Director, Inbound Marketing Strategist and Content Writer. She loves helping business owners achieve accelerated growth through inbound marketing and creative content marketing strategies. She enjoys writing about digital marketing, sales, social media, technology, and health.
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Recent Posts

What Does an SEO Agency Do?

An SEO agency performs search engine optimization, using on-page and off-page optimization strategies and tactics to increase a web page's search rankings. The goal of search engine optimization (SEO) is to grow a company's visibility in search.

The Definition of Content Marketing has Evolved. Has your Strategy?

Content marketing is the publication and distribution of valuable content that is relevant to a defined audience for the purpose of driving action, such as website traffic, lead conversions or purchases.

What Questions Are Your Customers Searching? 3 Ways to Find Out

Google continues to focus on user search intent. If you want your content to be served up in search results, it needs to match the intent behind your customers’ search queries. Search intent is the “why” behind someone’s search for information.

Best Practices for Using Mentions and Hashtags on Twitter and Instagram

Recently one of our clients asked about the difference between mentions (@) and hashtags (#) on Twitter and Instagram. I left the conversation thinking about how they are used and misused, and how they can be added to tweets and posts for more .

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