The SMA Marketing Blog

In April 2020, about 4.5 billion people used the internet. That’s 59% of the global population. (Statista) With so many people spending time online, brands have learned they must use an integrated marketing strategy to align their brand messaging.

It’s no secret that the trend toward flexible work arrangements and hiring remote staff is on the rise. Even before COVID-19 necessitated working from home for non-essential employees, remote work was gaining popularity. According to a joint study

Demand Generation is the process of telling your brand’s story and generating demand for your products and services. As an integral part of inbound marketing, the strategy is to make potential buyers aware that you have the solution to their.

If you’re only using Pinterest as the place to save gluten-free cookie recipes and beach cottage bathroom remodel ideas, you’re missing out. For small businesses, both online and local brick and mortar, there is huge potential to drive traffic to.