SMA Marketing Blog

The SMA Marketing Blog

Rhonda Bavaro

Rhonda Bavaro

As an Inbound Marketing Strategist for Shelley Media Arts, Rhonda helps our clients grow their audience through content marketing. A self-professed grammar geek and word nerd, Rhonda enjoys writing about social media, productivity, and remote work. Working from her home office in Queens, NY, she is an enthusiastic evangelist for the virtual office lifestyle.
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Recent Posts

Inbound Marketing on a Budget: 12 Tools You Should Be Using

Sticker shock! I’m sure you’ve experienced the same feeling when you see the prices of some Inbound Marketing tools. As a marketing agency that serves high-growth companies and small businesses, we are always on the lookout for effective tools to.

What is the Purpose of a Blog and Do I Need One?

When we begin working with a business owner to strengthen their online presence and expand their reach, we will encourage them to have a blog on their website. Many of our clients fall into three categories:

Best Practices for Using Mentions and Hashtags on Twitter

Recently one of our clients asked about the difference between mentions (@) and hashtags (#) on Twitter. I left the conversation thinking about how they are used and misused, and how they can be added to tweets more effectively. I also realized.

The Essentials of Inbound Marketing for Startups

As the founder of a startup, there’s one thing you’re sure of – you offer a unique solution to the problem your customer is facing. You’re so sure of it that you have put your heart and money on the line bringing your product to market. Now, you.

Pinterest SEO: Best Practices in 2019

If you’re only using Pinterest as the place to save gluten-free cookie recipes and beach cottage bathroom remodel ideas, you’re missing out. For small businesses, both online and local brick and mortar, there is huge potential to drive traffic to.

Our Data-Driven Content Marketing Process [Video]

What’s our secret to creating high-quality content that converts? The key is our data-driven process.

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