SMA Marketing Blog

The SMA Marketing Blog

Rhonda Bavaro

Rhonda Bavaro

Rhonda Bavaro wears many hats at SMA - Operations Director, Inbound Marketing Strategist and Content Writer. She loves helping business owners achieve accelerated growth through inbound marketing and creative content marketing strategies. She enjoys writing about digital marketing, sales, social media, technology, and health.
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Recent Posts

How to Market Like a Human in the Age of Automation

Does marketing automation make you feel like you’re nothing more than a “contact” or “lead” in a company’s CRM? Well, that’s because you are. Marketing automation works based on signals – inputs and outputs. Until you input enough information for.

What is the Purpose of a Blog and Do I Need One?

Wondering what the purpose of a blog is in expanding your brand's visiblity online? A blog provides valuable content on your website that answers your prospective customers' questions and helps them learn about your product or service. It also.

Content Marketing for Customer Retention and Advocacy

A happy customer yields dividends over time in the form of repeat purchases, referrals, and helping to build a positive brand reputation. How do you keep customers coming back for more?

What are Inbound Marketing Channels? 10 Ways to Attract Buyers

In April 2020, about 4.5 billion people used the internet. That’s 59% of the global population. (Statista) With so many people spending time online, brands have learned they must use an integrated marketing strategy to align their brand messaging.

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