SMA Marketing Blog

The SMA Marketing Blog

Rhonda Bavaro

Rhonda Bavaro

Rhonda Bavaro wears many hats at SMA - Operations Director, Inbound Marketing Strategist and Content Writer. She loves helping business owners achieve accelerated growth through inbound marketing and creative content marketing strategies. She enjoys writing about digital marketing, sales, social media, technology, and health.
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Recent Posts

What are Inbound Marketing Channels? 10 Ways to Attract Buyers

In April 2020, about 4.5 billion people used the internet. That’s 59% of the global population. (Statista) With so many people spending time online, brands have learned they must use an integrated marketing strategy to align their brand messaging.

Leading a Virtual Marketing Team? Collaboration Tools for Digital Agencies

It’s no secret that the trend toward flexible work arrangements and hiring remote staff is on the rise. Even before COVID-19 necessitated working from home for non-essential employees, remote work was gaining popularity. According to a joint study

The #1 Demand Generation Rule You’re Breaking

Demand Generation is the process of telling your brand’s story and generating demand for your products and services. As an integral part of inbound marketing, the strategy is to make potential buyers aware that you have the solution to their.

Pinterest SEO: Best Practices in 2020

If you’re only using Pinterest as the place to save gluten-free cookie recipes and beach cottage bathroom remodel ideas, you’re missing out. For small businesses, both online and local brick and mortar, there is huge potential to drive traffic to.

6 Ways to Expand the Reach of Your Infographics

If you use infographics in your content marketing, you know the time and expense involved in creating them. You also understand their value in visual storytelling. To achieve a high ROI on your investment, you must get as many eyes on your.

7 Copywriting Elements That Drive Sales (Even if You’re Not a Great Writer)

No one is born knowing how to write great sales copy. Copywriting is a skill that can be learned – by anyone. Whether you have just started a business or you're new to content marketing, this article is for you. Below you'll learn the copywriting.

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