The SMA Marketing Blog

Does marketing automation make you feel like you’re nothing more than a “contact” or “lead” in a company’s CRM? Well, that’s because you are. Marketing automation works based on signals – inputs and outputs. Until you input enough information for.

Wondering what the purpose of a blog is in expanding your brand's visiblity online? A blog provides valuable content on your website that answers your prospective customers' questions and helps them learn about your product or service. It also.

A happy customer yields dividends over time in the form of repeat purchases, referrals, and helping to build a positive brand reputation. How do you keep customers coming back for more?

In April 2020, about 4.5 billion people used the internet. That’s 59% of the global population. (Statista) With so many people spending time online, brands have learned they must use an integrated marketing strategy to align their brand messaging.