The SMA Marketing Blog

A happy customer yields dividends over time in the form of repeat purchases, referrals, and helping to build a positive brand reputation. How do you keep customers coming back for more?

In April 2020, about 4.5 billion people used the internet. That’s 59% of the global population. (Statista) With so many people spending time online, brands have learned they must use an integrated marketing strategy to align their brand messaging.

It’s no secret that the trend toward flexible work arrangements and hiring remote staff is on the rise. Even before COVID-19 necessitated working from home for non-essential employees, remote work was gaining popularity. According to a joint study

Demand Generation is the process of telling your brand’s story and generating demand for your products and services. As an integral part of inbound marketing, the strategy is to make potential buyers aware that you have the solution to their.