SMA Marketing Blog

The SMA Marketing Blog

Rhonda Bavaro

Rhonda Bavaro

Rhonda Bavaro wears many hats at SMA - Operations Director, Inbound Marketing Strategist and Content Writer. She loves helping business owners achieve accelerated growth through inbound marketing and creative content marketing strategies. She enjoys writing about digital marketing, sales, social media, technology, and health.
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Recent Posts

SEO and PPC Working Together - The Best of Both Worlds

As more businesses move online, the competition for web traffic is heating up. This has led many companies to invest in search engine optimization (SEO) and pay-per-click (PPC) advertising to improve their visibility in search results. Both SEO and .

Topical Authority: Build it and They Will Come

Topical authority is one of the most important factors for ranking in search engine results pages (SERPs), and it's essential for businesses that want to dominate their industry or niche. In this article, you'll learn how having topical authority.

What are Topic Clusters in Topic-Based Search Marketing?

Topic-based SEO strategy is optimizing your website content around topic clusters. If you're new to topic-based SEO, you may be wondering what topic clusters are and how you can use them to build your site's authority and optimize your website to.

Why Pillar Pages are a B2B Tech Marketer’s Best Asset (if Done Right)

B2B tech marketers, you play a crucial role in the growth of your company. And, your task is a challenging one: Increase your company’s search engine rankings, educate buyers about your technical products or solutions in a way that is easy to.

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