Olivia Tagye is an Account Manager and Social Media Strategist for SMA. She has a Bachelor’s Degree in Advertising and Public Relations from the University of Central Florida. Olivia loves the ever-changing rules and strategies in the world of digital marketing and social media. She enjoys working for SMA because everyone works together as a team, and they make an effort to give back.
As defined in the dictionary, display ads are “a large advertisement, especially in a newspaper or magazine, that features eye-catching type or illustrations.” However, this definition has not quite caught up to the digital age. Today, display ads.
The brand voice is the consistent tone and personality of a brand. Brand consistency is maintaining that brand voice across all marketing channels, as well as keeping your brand promise intact. It's not an easy task to maintain brand consistency,.
Whether you’re just getting started with link building or you’re just looking for some fresh ideas, one thing is clear, it’s hard. As one of the most important elements of search engine optimization, link building may be dreadful, but it is.
For successful social media marketing, pages and profiles need to be updated regularly with quality content. No matter how small or large the following of a page, consistency is key. However, being consistent can be difficult if you’re struggling to.