SMA Marketing Blog

The SMA Marketing Blog

Jared Stanton

Jared Stanton

Jared Stanton joined the SMA team in April 2017. He has worn a lot of hats during his time at SMA but has found his permanent niche running the company’s paid-per-click advertising campaigns. PPC allows Jared to make data-driven decisions in the best interest of his clients.

Recent Posts

An SMA PPC Success Story

Pay-per-click advertising is an effective and impactful way to help grow your business. That’s all that really needs to be said, but for the sake of helping you understand why I feel this way I’ll say a little more.

Social Media in 2020: Where are We Now?

We are days away from the start of 2020 and I thought it was time to update my old social media recap from 2018. What’s 2020 going to look like for social media? What did 2019 bring us? Is there anything from my 2018 article that still holds true.

What To Do With Your PPC Keyword Leftovers This Thanksgiving

I love eating, so of course, I love Thanksgiving. The initial meal is great, but if I play my cards right I’m usually ready for seconds and thirds before the food has had a chance to cool off. However, the best part of Thanksgiving is the.

Life After The Google Ads Average Position Sunset

We waved goodbye to the Google Ads average position metric back in September. This week I started to wonder if I’ve noticed a difference since the old metric was removed. With this in mind, I decided to take a deeper dive into learning about life.

PPC: When Conversions Are Not Everything

If you’ve spent any time running a marketing campaign, you understand that there are different stages a potential customer will pass through on their way to becoming an actual customer. Each of these stages is carefully crafted to move a customer.

Are Your Landing Pages Built For PPC?

If you run your own marketing campaigns, then you probably are already aware of the importance of landing pages. Often these pages are responsible for creating a good first impression with a potential new customer. Most landing pages are built.

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