Jared Stanton joined the SMA team in April 2017. He has worn a lot of hats during his time at SMA but has found his permanent niche running the company’s paid-per-click advertising campaigns. PPC allows Jared to make data-driven decisions in the best interest of his clients.
We waved goodbye to the Google Ads average position metric back in September. This week I started to wonder if I’ve noticed a difference since the old metric was removed. With this in mind, I decided to take a deeper dive into learning about life.
If you’ve spent any time running a marketing campaign, you understand that there are different stages a potential customer will pass through on their way to becoming an actual customer. Each of these stages is carefully crafted to move a customer.
If you run your own marketing campaigns, then you probably are already aware of the importance of landing pages. Often these pages are responsible for creating a good first impression with a potential new customer. Most landing pages are built.
Marketing and paid advertising can cause some anxiety. This is not news to anyone, but it is understandable. After all, fear of the unknown is a very real thing, and for a busy business owner, it can be impossible to know all there is to know.
So you’ve decided that it’s time to utilize social media to get the name of your business out there. Sure, people have already been doing this for over ten years, but starting now is better than not starting at all. First things first, you need.
Carnival season is here and Mardi Gras day is right around the corner. In New Orleans, the city that I call home, the excitement is palpable. The traditional treat of the season, king cake, can be found everywhere, and people are planning their.