Beth Walker is a Content Strategist who is passionate about storytelling. She leads our In-House writing team and works closely with clients and Inbound Strategists to ensure all the content SMA creates meets SEO best practices and tells each client's unique story.
SEO best practices are woven into every aspect of a digital marketing strategy. To ensure that your ideal buyer finds your digital assets, it’s vital that you incorporate as many ranking factors as possible. When you need to incorporate a Local SEO.
We've all experienced the annoyance of clicking on a website URL only to discover the content has little to nothing to do with our search query. Perhaps like me, you've even tried a few links, adjusted the phrase in search, and still closed your.
These days it's impossible to launch a product or service without using digital channels. Whether you send an email, post your products on a website to allow for convenient ordering, or share on social media, these digital marketing campaigns are.
When I tell people I work in digital marketing, they often respond by saying they don't want to sell their products or services on social media. This reaction is understandable. These days social media isn't always very kind, and the algorithms are.