SMA Marketing Blog

The SMA Marketing Blog

Beth Walker

Beth Walker

Beth Walker joined the SMA team in 2016. Her daily life currently includes cheering on her husband and sons from the sidelines of multiple athletic events as well as balancing work and writing on her blog Lessons from the Sidelines and contributing to The Glorious Table. She usually has a journal, pen, and a strong cup of coffee close.

Recent Posts

Why High-Quality Content Writing is Worth the Price

There is nothing more frustrating than searching for the answer to a question on Google, clicking a link only to discover the article has a great title but does not answer your question (or provide any answers for that matter!). This is something.

A Simple Inbound Marketing Strategy

The most common thing I hear about implementing an inbound marketing strategy is how overwhelming it feels getting started. With so many different moving pieces such as blog content, email marketing, social media, and SEO, it can feel as if there.

Updating Outdated Blog Content without Harming SEO

With all the hard work that goes into creating excellent blog content, it’s important to make sure your posts are relevant for as long as possible. Creating evergreen content is one way to make sure your content stays relevant, but sometimes it’s.

Crafting the Perfect Offer for your Persona

We need more leads. We need better leads. We need clearer leads. Have you ever heard these statements from your sales team? We all know that attracting the right customer is a vital part of a company’s growth, but the theories and strategies.

Social Media Promotion vs. SEO Best Practices

“Control what you can control and let the rest take care of itself.” Twenty years of football seasons listening to my husband coach there are few phrases that he says every year, and this is one of his favorites. Lessons learned on the athletic.

Finding the Right Tone for Your Blog

Your website and blog are often the first opportunities you will have to connect with potential customers. Finding the right tone for your blog is an important part of developing a well-rounded content strategy because every piece of content that.

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