Beth Walker is a Content Strategist who is passionate about storytelling. She leads our In-House writing team and works closely with clients and Inbound Strategists to ensure all the content SMA creates meets SEO best practices and tells each client's unique story.
As a small business owner, you are juggling too many balls to waste time on fruitless marketing efforts. Not only is it frustrating; it’s a waste of money. Whether you are promoting your company yourself or paying a marketer, if your content.
Content Marketing is a foundational component of a digital marketing strategy. These days content includes more than blog posts. Companies have the opportunity to create a varied content calendar that includes blog articles, infographics, videos,.
When you compare your social media statistics to your competition what are you measuring? Do you consider the accounts with the highest number of people following them the most successful? What about the pages with fun images, do those posts.
There is nothing more frustrating than searching for the answer to a question on Google, clicking a link only to discover the article has a great title but does not answer your question (or provide any answers for that matter!). This is something.
The most common thing I hear about implementing an inbound marketing strategy is how overwhelming it feels getting started. With so many different moving pieces such as blog content, email marketing, social media, and SEO, it can feel as if there.
With all the hard work that goes into creating excellent blog content, it’s important to make sure your posts are relevant for as long as possible. Creating evergreen content is one way to make sure your content stays relevant, but sometimes it’s.