While few things in life ring consistently true, one statement I always find myself admitting (with a hint of disappointment) is shortcuts don’t work. An athlete who doesn’t spend time lifting weights isn’t going to stay competitive. A musician.
People search Google for two reasons: To answer a question or to solve a problem. This makes content marketing an excellent opportunity to attract customers and build trust than by educating them on how to solve pain points through their buyer’s.
If we only needed to string words together to write a blog post I would agree with the meme “being a writer is 3% hard work and 97% not getting distracted by the internet.” But as we all know, there is much more to developing excellent marketing.
While it may seem like a poor ROI on your time to create content for someone else’s website, writing a guest post can have several benefits when executed strategically. With a little bit of research, bloggers can leverage guest posting to expand.
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