When I joined the SMA Marketing team in 2016 I was clear I wanted to stay in my lane. I am a writer. I believe in the power of words for clear communication. More than that, I love to leverage the power of storytelling. The process of.
The role of a Content Marketer is to plan, create, and share helpful and educational content with the goal of reaching ideal buyers at every stage of the buyer’s journey and beyond.
The role of content marketing is rapidly expanding. A recent study from Clutch found that 82% of people were influenced by content marketing to complete a purchase.
As a small business owner, you are juggling too many balls to waste time on fruitless marketing efforts. Not only is it frustrating; it’s a waste of money. Whether you are promoting your company yourself or paying a marketer, if your content.
Content Marketing is a foundational component of a digital marketing strategy. These days content includes more than blog posts. Companies have the opportunity to create a varied content calendar that includes blog articles, infographics, videos,.
When you compare your social media statistics to your competition what are you measuring? Do you consider the accounts with the highest number of people following them the most successful? What about the pages with fun images, do those posts.
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