SMA Marketing Blog

The SMA Marketing Blog

Beth Walker

Beth Walker

Beth Walker is a Content Strategist who is passionate about storytelling. She leads our In-House writing team and works closely with clients and Inbound Strategists to ensure all the content SMA creates meets SEO best practices and tells each client's unique story.
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Recent Posts

Overlooked Digital Marketing Strategies that Add Value

If you stick to one formula for all your digital marketing, you're likely overlooking some significant opportunities to speak directly to your ideal buyer on your website, social media posts, and email marketing. Establishing yourself as an.

Building Community Online without Social Media Platforms

Social media platforms have become such an integrated part of our everyday life that we sometimes forget Facebook and Twitter are businesses owned by other people who have established rules and regulations. Whether we read the agreement or only.

The Best Keyword Research Tools You May Not Be Using

Recent survey results from SEMrush reveal that 91% of marketers in 2020 are utilizingcontent strategies as part of their marketing efforts. The breakdown of the types of content that marketers prioritize shows blog posts continue to top the.

6 Digital Branding Trends You Should Not Follow in 2020

The only eternal truth about digital marketing is that there is nothing eternal in it. The very moment when we think we understand where it’s headed is also the moment we realize that we are late to the party. The full range of media content.

How Targeted Marketing Maximizes Your Marketing Budget

There are many products on the market that seem like they are the perfect addition for any home or office. It can be frustrating for a company when they work hard to create promotional blog posts, videos, infographics, and eBooks that don’t.

Ultimate Guide to Optimizing Your Google My Business Listing

Developing a diverse Local SEO strategy for companies with brick and mortar addresses includes establishing and optimizing a Google Business Listing. This free marketing platform provides businesses with a variety of opportunities to connect.

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