SMA Marketing Blog

The SMA Marketing Blog

Beth Walker

Beth Walker

Beth Walker is a Content Strategist who is passionate about storytelling. She leads our In-House writing team and works closely with clients and Inbound Strategists to ensure all the content SMA creates meets SEO best practices and tells each client's unique story.
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Recent Posts

The Best Keyword Research Tools You May Not Be Using

Recent survey results from SEMrush reveal that 91% of marketers in 2020 are utilizingcontent strategies as part of their marketing efforts. The breakdown of the types of content that marketers prioritize shows blog posts continue to top the.

6 Digital Branding Trends You Should Not Follow in 2020

The only eternal truth about digital marketing is that there is nothing eternal in it. The very moment when we think we understand where it’s headed is also the moment we realize that we are late to the party. The full range of media content.

How Targeted Marketing Maximizes Your Marketing Budget

There are many products on the market that seem like they are the perfect addition for any home or office. It can be frustrating for a company when they work hard to create promotional blog posts, videos, infographics, and eBooks that don’t.

Ultimate Guide to Optimizing Your Google My Business Listing

Developing a diverse Local SEO strategy for companies with brick and mortar addresses includes establishing and optimizing a Google Business Listing. This free marketing platform provides businesses with a variety of opportunities to connect.

How to Leverage Facebook to Build Your Email List (Video)

Promoting businesses on social media these days is challenging. Every day your company competes with dozens of advertisements for your ideal buyer’s attention. You aren’t only competing against businesses within your industry but that of your.

Leveraging Short Form Blogging

One question that stays consistent across all industries when discussing content is the question "How long should my blog articles be?" 

Prior to 2018 experts focused on average word count suggestions:

1. Search Engine Journal – 1,900 Words2. .

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