Beth Walker is a Content Strategist who is passionate about storytelling. She leads our In-House writing team and works closely with clients and Inbound Strategists to ensure all the content SMA creates meets SEO best practices and tells each client's unique story.
These days it's impossible to launch a product or service without using digital channels. Whether you send an email, post your products on a website to allow for convenient ordering, or share on social media, these digital marketing campaigns are.
When I tell people I work in digital marketing, they often respond by saying they don't want to sell their products or services on social media. This reaction is understandable. These days social media isn't always very kind, and the algorithms.
Developing a diverse Local SEO strategy for companies with brick-and-mortar addresses includes establishing and optimizing a Google Business Listing. This free marketing platform provides businesses with a variety of opportunities to connect.