SMA Marketing Blog

The SMA Marketing Blog

Beth Walker

Beth Walker

Beth Walker is a Content Strategist who is passionate about storytelling. She leads our In-House writing team and works closely with clients and Inbound Strategists to ensure all the content SMA creates meets SEO best practices and tells each client's unique story.
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Recent Posts

What is Digital Advertising and How does it Work?

Digital advertising uses digital channels and other platforms to communicate and promote a company's brand, products, or services. It consists of actions performed by web browsers, social media sites, blogs, and apps.

How to Write Content Based on Topic Clusters

Topic clusters are an effective way to improve your website’s rankings around its main subjects. With the recent search engine updates, content strategists have found that a strategically developed topic cluster has the potential to improve both.

What is Internal Linking in Topic-Based SEO and Why is it Important?

One of the most important aspects of On-Page SEO is including internal links on every page you add to your website. Topic-based SEO can be summarized by linking two semantically relevant website pages together, however, as with everything related to.

Why Google My Business Insights Helps Local SEO

SEO best practices are woven into every aspect of a digital marketing strategy. To ensure that your ideal buyer finds your digital assets, it’s vital that you incorporate as many ranking factors as possible. When you need to incorporate a Local SEO.

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