Beth Walker joined the SMA team in 2016. Her daily life currently includes cheering on her husband and sons from the sidelines of multiple athletic events as well as balancing work and writing on her blog Lessons from the Sidelines and contributing to The Glorious Table. She usually has a journal, pen, and a strong cup of coffee close.
When you are looking for ways to reduce company expenses, it’s tempting to cut business costs by doing your own marketing. The challenge is that as a business owner you likely already have way too much to balance. If you don’t have the time to.
When I joined the SMA Marketing team in 2016 I was clear I wanted to stay in my lane. I am a writer. I believe in the power of words for clear communication. More than that, I love to leverage the power of storytelling. The process of.
As a small business owner, you are juggling too many balls to waste time on fruitless marketing efforts. Not only is it frustrating; it’s a waste of money. Whether you are promoting your company yourself or paying a marketer, if your content.
Content Marketing is a foundational component of a digital marketing strategy. These days content includes more than blog posts. Companies have the opportunity to create a varied content calendar that includes blog articles, infographics, videos,.