SMA Marketing Blog

The SMA Marketing Blog

Beth Walker

Beth Walker

Beth Walker joined the SMA team in 2016. Her daily life currently includes cheering on her husband and sons from the sidelines of multiple athletic events as well as balancing work and writing on her blog Lessons from the Sidelines and contributing to The Glorious Table. She usually has a journal, pen, and a strong cup of coffee close.

Recent Posts

Crafting the Perfect Offer for your Persona

We need more leads. We need better leads. We need clearer leads. Have you ever heard these statements from your sales team? We all know that attracting the right customer is a vital part of a company’s growth, but the theories and strategies.

Social Media Promotion vs. SEO Best Practices

“Control what you can control and let the rest take care of itself.” Twenty years of football seasons listening to my husband coach there are few phrases that he says every year, and this is one of his favorites. Lessons learned on the athletic.

Finding the Right Tone for Your Blog

Your website and blog are often the first opportunities you will have to connect with potential customers. Finding the right tone for your blog is an important part of developing a well-rounded content strategy because every piece of content that.

Key Benefits of Using In-House Writers vs. Freelancing Services

If you are familiar with the saying “content is king,” it likely doesn’t surprise you that creating digital content is one of the most costly and time-consuming areas for digital marketers and companies implementing a content marketing strategy..

Why Content Marketing Shortcuts are Dangerous

While few things in life ring consistently true, one statement I always find myself admitting (with a hint of disappointment) is shortcuts don’t work. An athlete who doesn’t spend time lifting weights isn’t going to stay competitive. A musician.

How to Answer the How

People search Google for two reasons: To answer a question or to solve a problem. This makes content marketing an excellent opportunity to attract customers and build trust than by educating them on how to solve pain points through their buyer’s.

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