SMA Marketing Blog

The SMA Marketing Blog

Beth Walker

Beth Walker

Beth Walker is a Content Strategist who is passionate about storytelling. She leads our In-House writing team and works closely with clients and Inbound Strategists to ensure all the content SMA creates meets SEO best practices and tells each client's unique story.
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Recent Posts

Content Marketing Strategies That Work for all Industries

Content marketing is a valuable strategy that any company or industry can use to expand their digital reach and establish themselves as an industry expert. Strategies executed well will also build trust with potential and current customers..

The Importance of Social Listening

 When I graduated from college my dad took me car shopping. As we went through the Consumer Reports checklist of safest and most reliable cars, the salesman came around and jumped into a pitch about how the car I was sitting in was one of the.

7 Reasons Content Marketing is Overwhelming

When you are looking for ways to reduce company expenses, it’s tempting to cut business costs by doing your own marketing. The challenge is that as a business owner you likely already have way too much to balance. If you don’t have the time to.

How Does Content Marketing Work?

When I joined the SMA Marketing team in 2016 I was clear I wanted to stay in my lane. I am a writer. I believe in the power of words for clear communication. More than that, I love to leverage the power of storytelling. The process of.

The Best Traits of Content Marketers in 2019

The role of a Content Marketer is to plan, create, and share helpful and educational content with the goal of reaching ideal buyers at every stage of the buyer’s journey and beyond.

The Role Content Marketing Plays Across all Channels

The role of content marketing is rapidly expanding. A recent study from Clutch found that 82% of people were influenced by content marketing to complete a purchase.

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