We need more leads. We need better leads. We need clearer leads. Have you ever heard these statements from your sales team? We all know that attracting the right customer is a vital part of a company’s growth, but the theories and strategies.
“Control what you can control and let the rest take care of itself.” Twenty years of football seasons listening to my husband coach there are few phrases that he says every year, and this is one of his favorites. Lessons learned on the athletic.
If you are familiar with the saying “content is king,” it likely doesn’t surprise you that creating digital content is one of the most costly and time-consuming areas for digital marketers and companies implementing a content marketing strategy..
While few things in life ring consistently true, one statement I always find myself admitting (with a hint of disappointment) is shortcuts don’t work. An athlete who doesn’t spend time lifting weights isn’t going to stay competitive. A musician.
People search Google for two reasons: To answer a question or to solve a problem. This makes content marketing an excellent opportunity to attract customers and build trust than by educating them on how to solve pain points through their buyer’s.
Blog Comments