The SMA Marketing Blog

An email marketing strategy is one tool in a complete digital marketing strategy. This tool's goal includes sending emails to prospective and current customers at every stage of their buyer's journey. 

One habit that isn't changing anytime soon is that most people take time to research a company, product, or service on the internet before making a purchase. In 2020, Internet users rose an additional 7.4% to 321 million daily users. Digital.

There are so many moving parts within a diverse digital marketing strategy; it’s easy to confuse what is impacting your marketing efforts and what wastes time and money. By tracking your marketing tasks individually and evaluating how everything.

If you stick to one formula for all your digital marketing, you're likely overlooking some significant opportunities to speak directly to your ideal buyer on your website, social media posts, and email marketing. Establishing yourself as an.