SMA Marketing Blog

The SMA Marketing Blog

Beth Walker

Beth Walker

Beth Walker is a Content Strategist who is passionate about storytelling. She leads our In-House writing team and works closely with clients and Inbound Strategists to ensure all the content SMA creates meets SEO best practices and tells each client's unique story.
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Recent Posts

Set SMART Goals for Your Content Marketing Strategy

There are so many moving parts within a diverse digital marketing strategy; it’s easy to confuse what is impacting your marketing efforts and what wastes time and money. By tracking your marketing tasks individually and evaluating how everything.

Overlooked Digital Marketing Strategies that Add Value

If you stick to one formula for all your digital marketing, you're likely overlooking some significant opportunities to speak directly to your ideal buyer on your website, social media posts, and email marketing. Establishing yourself as an.

Building Community Online without Social Media Platforms

Social media platforms have become such an integrated part of our everyday life that we sometimes forget Facebook and Twitter are businesses owned by other people who have established rules and regulations. Whether we read the agreement or only.

The Best Keyword Research Tools You May Not Be Using

Recent survey results from SEMrush reveal that 91% of marketers in 2020 are utilizingcontent strategies as part of their marketing efforts. The breakdown of the types of content that marketers prioritize shows blog posts continue to top the.

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