SMA Marketing Blog

The SMA Marketing Blog

Beth Walker

Beth Walker

Beth Walker is a Content Strategist who is passionate about storytelling. She leads our In-House writing team and works closely with clients and Inbound Strategists to ensure all the content SMA creates meets SEO best practices and tells each client's unique story.
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Recent Posts

What is an Email Marketing Strategy?

An email marketing strategy is one tool in a complete digital marketing strategy. This tool's goal includes sending emails to prospective and current customers at every stage of their buyer's journey. 

6 Content Marketing Strategies You Can't Ignore in 2021

One habit that isn't changing anytime soon is that most people take time to research a company, product, or service on the internet before making a purchase. In 2020, Internet users rose an additional 7.4% to 321 million daily users. Digital.

Set SMART Goals for Your Content Marketing Strategy

There are so many moving parts within a diverse digital marketing strategy; it’s easy to confuse what is impacting your marketing efforts and what wastes time and money. By tracking your marketing tasks individually and evaluating how everything.

Overlooked Digital Marketing Strategies that Add Value

If you stick to one formula for all your digital marketing, you're likely overlooking some significant opportunities to speak directly to your ideal buyer on your website, social media posts, and email marketing. Establishing yourself as an.

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