Beth Walker is a Content Strategist who is passionate about storytelling. She leads our In-House writing team and works closely with clients and Inbound Strategists to ensure all the content SMA creates meets SEO best practices and tells each client's unique story.
Promoting businesses on social media these days is challenging. Every day your company competes with dozens of advertisements for your ideal buyer’s attention. You aren’t only competing against businesses within your industry but that of your.
There are very few things that we can state definitively when it comes to ranking in Search. This doesn’t mean we are uninformed. Google announced 200 ranking factors and continues to provide guidance on how to incorporate SEO best practices to.
Developing a diverse Local SEO strategy for companies with brick and mortar addresses includes establishing and optimizing a Google Business Listing. This free marketing platform provides businesses with a variety of opportunities to connect.
It’s amazing how much has changed in the last twelve months with social media and at the same time how much is still the same. Soccer and politics still fill my newsfeed these days. It’s hard to hop on Facebook to promote the latest blog article.
It’s no secret that voice search is on the rise. Whether it’s “Hey Siri” or “Hey Google,” the ability to search the internet while driving or cooking is a convenience many people are happily embracing. It is crucial for marketers focusing on.