SMA Marketing Blog

The SMA Marketing Blog

Beth Walker

Beth Walker

Beth Walker is a Content Strategist who is passionate about storytelling. She leads our In-House writing team and works closely with clients and Inbound Strategists to ensure all the content SMA creates meets SEO best practices and tells each client's unique story.
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Recent Posts

Leveraging Short Form Blogging

One question that stays consistent across all industries when discussing content is the question "How long should my blog articles be?" 

Prior to 2018 experts focused on average word count suggestions:

1. Search Engine Journal – 1,900 Words2. .

Tips to Optimize your Website to Rank in Mobile Search

There are very few things that we can state definitively when it comes to ranking in Search. This doesn’t mean we are uninformed. Google announced 200 ranking factors and continues to provide guidance on how to incorporate SEO best practices to.

Ultimate Guide to Optimizing Your Google My Business Listing

Developing a diverse Local SEO strategy for companies with brick and mortar addresses includes establishing and optimizing a Google Business Listing. This free marketing platform provides businesses with a variety of opportunities to connect.

Automation Isn’t Enough for Social Marketing Anymore

It’s amazing how much has changed in the last twelve months with social media and at the same time how much is still the same.  Soccer and politics still fill my newsfeed these days. It’s hard to hop on Facebook to promote the latest blog article.

NAP, Citations and Local SEO

It’s no secret that voice search is on the rise. Whether it’s “Hey Siri” or “Hey Google,” the ability to search the internet while driving or cooking is a convenience many people are happily embracing. It is crucial for marketers focusing on.

Networking and Local SEO

As a business owner you know there are many things you can hire a marketing agency to do for you. Everything from writing blog articles, creating images or videos, scheduling social media, writing emails, and even PPC services are easily.

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