Beth Walker joined the SMA team in 2016. Her daily life currently includes cheering on her husband and sons from the sidelines of multiple athletic events as well as balancing work and writing on her blog Lessons from the Sidelines and contributing to The Glorious Table. She usually has a journal, pen, and a strong cup of coffee close.
If you are familiar with the saying “content is king,” it likely doesn’t surprise you that creating digital content is one of the most costly and time-consuming areas for digital marketers and companies implementing a content marketing strategy..
While few things in life ring consistently true, one statement I always find myself admitting (with a hint of disappointment) isshortcuts don’t work. An athlete who doesn’t spend time lifting weights isn’t going to stay competitive. A musician.
People search Google for two reasons: To answer a question or to solve a problem. This makes content marketing an excellent opportunity to attract customers and build trust than by educating them on how to solve pain points through their buyer’s.
If we only needed to string words together to write a blog post I would agree with the meme “being a writer is 3% hard work and 97% not getting distracted by the internet.” But as we all know, there is much more to developing excellent marketing.