SMA Marketing Blog

The SMA Marketing Blog

Beth Walker

Beth Walker

Beth Walker is a Content Strategist who is passionate about storytelling. She leads our In-House writing team and works closely with clients and Inbound Strategists to ensure all the content SMA creates meets SEO best practices and tells each client's unique story.
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Recent Posts

Automation Isn’t Enough for Social Marketing Anymore

It’s amazing how much has changed in the last twelve months with social media and at the same time how much is still the same.  Soccer and politics still fill my newsfeed these days. It’s hard to hop on Facebook to promote the latest blog article.

NAP, Citations and Local SEO

It’s no secret that voice search is on the rise. Whether it’s “Hey Siri” or “Hey Google,” the ability to search the internet while driving or cooking is a convenience many people are happily embracing. It is crucial for marketers focusing on.

Networking and Local SEO

As a business owner you know there are many things you can hire a marketing agency to do for you. Everything from writing blog articles, creating images or videos, scheduling social media, writing emails, and even PPC services are easily.

Content Marketing Strategies That Work for all Industries

Content marketing is a valuable strategy that any company or industry can use to expand their digital reach and establish themselves as an industry expert. Strategies executed well will also build trust with potential and current customers..

The Importance of Social Listening

 When I graduated from college my dad took me car shopping. As we went through the Consumer Reports checklist of safest and most reliable cars, the salesman came around and jumped into a pitch about how the car I was sitting in was one of the.

7 Reasons Content Marketing is Overwhelming

When you are looking for ways to reduce company expenses, it’s tempting to cut business costs by doing your own marketing. The challenge is that as a business owner you likely already have way too much to balance. If you don’t have the time to.

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