Beth Walker is a Content Strategist who is passionate about storytelling. She leads our In-House writing team and works closely with clients and Inbound Strategists to ensure all the content SMA creates meets SEO best practices and tells each client's unique story.
Content marketing is a valuable strategy that any company or industry can use to expand their digital reach and establish themselves as an industry expert. Strategies executed well will also build trust with potential and current customers..
When I graduated from college my dad took me car shopping. As we went through the Consumer Reports checklist of safest and most reliable cars, the salesman came around and jumped into a pitch about how the car I was sitting in was one of the.
When you are looking for ways to reduce company expenses, it’s tempting to cut business costs by doing your own marketing. The challenge is that as a business owner you likely already have way too much to balance. If you don’t have the time to.
When I joined the SMA Marketing team in 2016 I was clear I wanted to stay in my lane. I am a writer. I believe in the power of words for clear communication. More than that, I love to leverage the power of storytelling. The process of.