SMA Marketing Blog

The SMA Marketing Blog

Beth Walker

Beth Walker

Beth Walker joined the SMA team in 2016. Her daily life currently includes cheering on her husband and sons from the sidelines of multiple athletic events as well as balancing work and writing on her blog Lessons from the Sidelines and contributing to The Glorious Table. She usually has a journal, pen, and a strong cup of coffee close.

Recent Posts

7 Reasons Content Marketing is Overwhelming

When you are looking for ways to reduce company expenses, it’s tempting to cut business costs by doing your own marketing. The challenge is that as a business owner you likely already have way too much to balance. If you don’t have the time to.

How Does Content Marketing Work?

When I joined the SMA Marketing team in 2016 I was clear I wanted to stay in my lane. I am a writer. I believe in the power of words for clear communication. More than that, I love to leverage the power of storytelling. The process of.

The Best Traits of Content Marketers in 2019

The role of a Content Marketer is to plan, create, and share helpful and educational content with the goal of reaching ideal buyers at every stage of the buyer’s journey and beyond.

The Role Content Marketing Plays Across all Channels

The role of content marketing is rapidly expanding. A recent study from Clutch found that 82% of people were influenced by content marketing to complete a purchase.

Why SEO Should be a Focus of any Content Strategy

 As a small business owner, you are juggling too many balls to waste time on fruitless marketing efforts. Not only is it frustrating; it’s a waste of money. Whether you are promoting your company yourself or paying a marketer, if your content.

Content Marketing: What, Why, When

Content Marketing is a foundational component of a digital marketing strategy. These days content includes more than blog posts. Companies have the opportunity to create a varied content calendar that includes blog articles, infographics, videos,.

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