SMA Marketing Blog

The SMA Marketing Blog

Amanda Marra

Amanda Marra

Amanda is an Inbound Strategist working from her home office in Port Orange, FL. As a Florida native, she enjoys spending her spare time at the beach with her beloved dogs, Bentley and Kona.
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Recent Posts

8 of the Best Digital Marketing Tools to Leverage in 2019

With the New Year just around the corner, it’s time to get “out with the old and in with the new.” The web offers thousands of tools for digital marketers. Researching and experimenting with such an abundance of tools can be a long and.

The Importance of a Buyer Persona

Identifying your target audience is one of the fundamental steps of business development. But, do you really know your customers? Can you identify their specific needs or interests? Do you know the typical background of your ideal customer? If.

Why Isn’t My Website Ranking?

You have just launched your website. It looks great, it has engaging content, and you are ready for an influx of visitors. A few days pass and you realize your website isn’t ranking for its target keywords, or for any keywords at all. Why is.

7 Ways a Blog Can Help Your Business Right Now

 If you own a business, it is likely you are interested in improving your search engine rankings to make it easier for your customers to find you. In doing so, it is important for your site to have content that search engines can index. Here is.

Email Marketing 101: The SOAP Sequence

There are various ways you can attempt to engage prospects through email marketing. Some of the most common tactics include compelling offer emails. The challenge with traditional marketing emails is that they often appear as pushy and end up in.

How and Why You Should Respond to Customer Reviews

 

Online reviews are important for a number of reasons, particularly because of their ability to impact your rankings in local search engines and how they affect which search results rank highest. This makes online reviews critical to your SEO.

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