SMA Marketing Blog

The SMA Marketing Blog

Amanda Marra

Amanda Marra

Amanda is an online graduate student of the University of Florida, studying Digital Strategy. Working and studying from her home office in Melbourne, FL, she is passionate about content creation, inbound strategy, and SEO. As a Florida native, she enjoys spending her spare time at the beach and hanging out with her beloved dogs, Bentley and Kona.
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Recent Posts

SEO 101: An Introduction to Search

According to SEO.com, the number of searches performed each year is estimated to be around two trillion. As the high demand for search continues, so does the demand for search rankings.

Building Relationships Through Email Marketing

With proper execution, the addition of a strategic email marketing plan is a huge asset to your digital marketing efforts. In fact, according to HubSpot, email is one of the only marketing channels we can use to build an authentic relationship.

The Difference Between White Hat SEO and Black Hat SEO

When developing an inbound marketing strategy and generating traffic through links, marketers face a choice to either play by the rules of search engines or cheat. Some in the industry classify these strategies, and those who employ them, as.

Top 5 SEO Mistakes Made by Bloggers

Over the last two decades, the digital marketing landscape has changed tremendously. Today, search engine optimization (SEO) is incredibly important for marketers, specifically when blogging. According to HubSpot, “Blogging helps boost SEO.

8 of the Best Digital Marketing Tools to Leverage in 2019

With the New Year just around the corner, it’s time to get “out with the old and in with the new.” The web offers thousands of tools for digital marketers. Researching and experimenting with such an abundance of tools can be a long and.

The Importance of a Buyer Persona

Identifying your target audience is one of the fundamental steps of business development. But, do you really know your customers? Can you identify their specific needs or interests? Do you know the typical background of your ideal customer? If.

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