SMA Marketing Blog

The SMA Marketing Blog

Amanda Marra

Amanda Marra

Amanda is an online graduate student of the University of Florida, studying Digital Strategy. Working and studying from her home office in Melbourne, FL, she is passionate about content creation, inbound strategy, and SEO. As a Florida native, she enjoys spending her spare time at the beach and hanging out with her beloved dogs, Bentley and Kona.
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Recent Posts

The Difference Between White Hat SEO and Black Hat SEO

When developing an inbound marketing strategy and generating traffic through links, marketers face a choice to either play by the rules of search engines or cheat. Some in the industry classify these strategies, and those who employ them, as.

Top 5 SEO Mistakes Made by Bloggers

Over the last two decades, the digital marketing landscape has changed tremendously. Today, search engine optimization (SEO) is incredibly important for marketers, specifically when blogging. According to HubSpot, “Blogging helps boost SEO.

8 of the Best Digital Marketing Tools to Leverage in 2019

With the New Year just around the corner, it’s time to get “out with the old and in with the new.” The web offers thousands of tools for digital marketers. Researching and experimenting with such an abundance of tools can be a long and.

The Importance of a Buyer Persona

Identifying your target audience is one of the fundamental steps of business development. But, do you really know your customers? Can you identify their specific needs or interests? Do you know the typical background of your ideal customer? If.

Why Isn’t My Website Ranking?

You have just launched your website. It looks great, it has engaging content, and you are ready for an influx of visitors. A few days pass and you realize your website isn’t ranking for its target keywords, or for any keywords at all. Why is.

7 Ways a Blog Can Help Your Business Right Now

 If you own a business, it is likely you are interested in improving your search engine rankings to make it easier for your customers to find you. In doing so, it is important for your site to have content that search engines can index. Here is.

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