Amanda is SMA's Lead SEO Strategist working from her home office in Port Orange, FL. She is passionate about SEO and the Inbound Methodology. As a Florida native, she enjoys spending her spare time at the beach with her beloved dogs, Bentley and Kona.
This post discusses why creating buyer personas is essential to content marketing. But, before we do that, we need to take a step back and review a crucial ingredient in content marketing success - helpful content.
Writing quality content is no easy feat. In order for your site to perform well in today's competitive landscape, your content needs to stand out. In other words, your website needs to be compelling enough to generate more traffic and ultimately.