Are Infographics Still Effective?

Are Infographics Still Effective

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Do infographics still work?

I saw this question posed in an online marketing community, and it got me thinking. Ever since I’ve been working in the digital marketing space, I’ve seen post after post claiming the end of one form of media or another. While these articles can attract a lot of nervous readers, the truth is that most of them are not based on reality. What I hope to show in this post is that infographics or any other type of content can work when used properly.

It’s no secret that visual content works. In fact, the brain processes visual content 60,000 times faster than it does text. Infographics are a great way to convey complex information in a simple and concise way and are especially effective in B2B marketing. They grab your attention, and using graphic design elements meant to move you through the “story,” they hold your attention, which is the goal of every piece of marketing content.

The infographic stats show the effectiveness of infographics. Yep, it’s an Infographic infographic.

what are the advantages of infographics statistics infographic

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What are the Advantages of Infographics?

  • Readers retain 65% of the information when it is paired with a relevant infographic. (Visme)
  • 80% of the readers are more likely to accept a message in color rather than black and white. (Xerox)
  • 45% of online searchers will click on a link if they see an infographic in it. (Search Logistics)
  • 65% of the world’s population are visual learners. (Unspoken Pitch)
  • People follow directions from a text with illustrations 323% better than without them. (Visme)
  • Infographics are 30 times more likely to be read than a complete article. (Search Logistics)
  • People find information 70% faster in infographics compared to written text. (Search Logistics)
  • Publishers that use infographics generate 12% more traffic than those that don’t. (Unbounce)
  • Blog articles with infographics produce 178% more inbound links. (HubSpot)
  • When images and graphics are published alongside written content, the posts have up to 650% higher engagement. (Search Logistics)

What are the Different Types of Infographics?

Infographics can also help break down mounds of data into easily comprehensible messages, which makes it easier for viewers to remember them. Thus these visual aids can make the data more memorable and enjoyable, whether it’s educational or marketing-related content. Infographics do not have any language barriers either, so they are great for global audiences who don’t necessarily share the same language background, allowing them to communicate complicated topics regardless of language or culture. Generally speaking, infographics offer great value with regard to how much information they can pack within relatively small spaces, making them excellent choices when it comes to communicating cumbersome amounts of data. Here are several infographic options you can choose from to enhance your written content.

Statistical Infographics

Using statistical infographics is an effective way to present research, facts, and figures in a visually compelling and digestible manner. Often, people find immense information, such as extensive numbers and tables, dry and difficult to comprehend. Using colorful charts or graphs can make the data much more interesting and easier to understand. 

This type of statistical infographic can be utilized for a range of purposes – whether it’s for integrating visualization into a presentation or blog post, displaying the data from research related to one particular statistic, or presenting findings from multiple sources. Such visuals make it simpler and more efficient for readers to extract meaningful insights from the data. 

Informational Infographics

Informational infographics combine text and visuals to explain a concept or provide readers with a step-by-step guide. With the help of a colorful infographic, you can present complex topics in an engaging way that’s easy to digest. Informational infographics are used to summarize long blog posts and videos or create standalone pieces. Each infographic usually follows a visual narrative that helps them tell a story in an interesting way.

Process Infographics

Process infographics are a great way to visually explain, outline and support a long process or series of decisions. By linking data to visuals, they can help make complex information more understandable to your audience. Process infographics typically feature flowcharts, diagrams, and timelines that provide detail on the individual progression of each step involved in the overall process.

Timeline Infographics

Timeline infographics are helpful visual tools for laying out facts and trends in chronological order. They can be used to display company history, product timelines, key events in history, or any other orderly sequence of events over time. Timeline infographics allow you to portray data in an effective way that audiences can easily follow and interpret quickly.

Anatomical Infographics

An anatomical infographic can be a great tool for breaking down and visually explaining different parts of something. This type of infographic uses a labeled diagram format to identify the different components of whatever subject you are discussing. This makes it easier to highlight and explain ingredients, product parts, characteristics, personality traits, or any other element of your topic. Anatomical infographics provide an easy way to get engage people with your topic – even if it’s complicated or difficult.

Hierarchical Infographics

A hierarchical infographic is a great way to display information that needs to be organized by level of importance or difficulty. It helps to visually rank data in a way that is easier to understand. The pyramid shape makes it easier for viewers to recognize the differences and patterns between levels of importance and understand how one piece of data relates to another piece.

Using a hierarchical infographic can be very simple, as it only requires adding different levels of information, such as categories and subcategories, into the pyramid-like structure. Furthermore, this type of visual design helps draw viewers’ attention and leads them from point A (the base category) to point B (a specific topic). 

List Infographics

List infographics organize and present list-based information. They can be used for summarizing anything from a list of items to the steps to accomplish a task. List infographics appeal to viewers because they are straightforward and easy to read, making them perfect for quickly conveying important information.

A great way to start creating a list infographic is with a template. This will give you the structure and design framework you need while still allowing your creative freedom within that format. List infographics help draw readers in as they are usually fun and engaging visuals that people will want to read more about and share with their social networks. It’s also an ideal form when there’s a lot of content you want to cover, such as in a how-to or listicle blog post. List infographics can help organize this content into easily digestible snippets that viewers can go through at their own pace.

Comparison Infographics

Another common type of comparison infographic is a comparison chart. This type of infographic compares different features or brands in the form of a visual table or lists out several data points in rows and columns. This makes it easier for readers to see which set contains the most desirable characteristics and compare across different brands. For those looking for more detail than what an infographic provides but less than a full report needs, this type of infographic allows customers to find what they need within seconds easily.

Location-Based Infographics

Location-based infographics tell a story using geographic data. With the help of mapping software like Visme, you can easily display local, national, or global information in an easy-to-understand way. Visuals like these make for eye-catching visuals that are sure to grab attention and heighten interest in your blog posts, reports, and presentations.

With location-based infographics, you have the freedom to customize them however you’d like. You can color code different regions or add some interactive effects such as animations or hover effects. These features make exploring maps more enjoyable. This is especially helpful when displaying density or population data. You can even include links to other web pages so visitors can get even more information about a given region. 

Visual Resume Infographics

Visual resume infographics are a must-have for any job seeker wanting to stand out from the crowd. Infographics offer a new twist on the traditional resume format, making them an increasingly popular choice among job applicants. By creatively using graphics such as radials, progress bars, icons, and arrows, visual resumes can help to demonstrate skills, education history, interests, and more in an easy-to-follow manner.

Creating a visual resume infographic can be a great way to show potential employers that you have an eye for design and stand out from standard resumes. Additionally, they make great use of color and artwork to create an impressive layout that almost tells the story of your career path without actually voicing it. As well as effectively conveying information quickly and easily, infographics also add variation for prospective employers, meaning their attention will immediately be drawn in.

Looking for a tool to create infographics? Check out Canva or Visme. It’s easy to use, includes templates, and has a free plan that allows you to download your image.

At the end of the day, what separates good content from poor content is whether or not it meets the end user’s expectations. Whether you’re writing a blog or creating a visual, make sure that you have your users in mind.

Learn more about the value of infographics here:

Looking for help with your content strategy? Our Ultimate Guide to Content Marketing is a great place to start! 

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Editor’s Note: This article was originally published in April 2017, and has been updated for freshness, accuracy, and comprehensiveness.

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