• FAQs

          Search engine optimization (SEO) helps businesses drive visits to their website through organic search traffic. Given that the top organic search results receive a third of the clicks, a decline in ranking could be detrimental for your business. Implementing SEO best practices on your website will help to ensure that your web content is seen by as many potential customers as possible. The more visitors you have, the better your chances are of converting those visits into sales!

          Local search engine optimization (SEO) helps local businesses gain visibility by optimizing their local business listings for local search. A business that leverages local SEO will include its address, phone number, local opening times, and exact location in the form of a local citation. The goal is to rank for local searches which are usually performed by people in a specific geographical region looking for a business near them.

          We typically see results within the first 30 to 60 days, but when it comes to SEO, there are many factors at play. It's important to remember that SEO is a long-term strategy and results may not come as fast at you wish.

        • FAQs

          Digital advertising uses the internet to send advertisements to customers who are online through different websites and social media platforms like Google, Bing, LinkedIn and Facebook.

          The price for Google Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

          The price for Social Media Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

        • FAQs

          This depends on the complexity and size of a redesign and if eCommerce is needed. On average, it takes around 14-18 weeks from the web design intensive stage to launch.

          If your website experiences the following issues: it’s not responsive on all devices, has a slow loading speed, the design appears old and tired, users don’t spend long on the site, sales are stagnant, or your business is going through a rebranding - your website needs a redesign to boost your brand awareness and sales.

          Sometimes there’s no need to rebuild a website. Minor edits, refreshing page content and images, or restructuring page layout for SEO best practices can boost traffic and sales.

        • FAQs

          Semantic search launched in 2013 with the release of Google's Hummingbird update. Since then, Google's search engine has become more complex. The integration of machine learning, with RankBrain, and NLP, with BERT, has enabled the search engine to better understand the context of a query and deliver more personalized and targeted results. Semantic SEO is the process of creating machine-readable content using structured data and linked open data to help search engines better understand your content.

          On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page SEO refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals. From meta tags to page content, website structure, and HTML, on-page optimization services are focused on making your website more visible to search engines.

          Structured data refers to any organized data that conforms to a certain format, such as information in a relational database. When information is highly structured and predictable, search engines can more easily organize and display it in creative ways. Structured data involves using a piece of code that is laid out in a specific format easily understood by search engines. The search engines read the code and use it to display search results in a more dynamic way.

        • FAQs

          An SEO agency has experts in different areas of search engine optimization that may be out of the realm of your marketing team's abilities. SEO can be very complex and time-consuming. Furthermore, as search engine algorithms change it can be difficult to stay current on the latest ranking factors and strategies for improving online visibility. You will likely see a greater return on investment and better results from using a professional SEO agency than you would from tackling this on your own.

          As a digital marketing agency, SMA Marketing provides products and services in four areas: SEO, Local SEO, Digital Advertising, and Web Design

          We focus on building authentic, long-lasting relationships with our clients. We’re goal oriented and results driven and believe in doing good and making a difference in the world.

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Are Infographics Still Effective?

Do infographics still work?  

I saw this question posed in an online marketing community and it got me thinking. Ever since I’ve been working in the digital marketing space, I’ve seen post after post claiming the end of one form of media or another. While these articles can attract a lot of nervous readers, the truth is, most of them are not based in reality. What I hope to show in this post is that infographics or any other type of content can work when used properly.

It’s no secret that visual content works. In fact, the brain processes visual content 60,000 times faster than it does text. (Source) Infographics are a great way to convey complex information in a simple and concise way and are especially effective in B2B marketing . They grab your attention and, using graphic design elements meant to move you through the “story,” they hold your attention, which is the goal of every piece of marketing content.

The infographic below has 10 stats that show the effectiveness of infographics. Yep, it’s an Infographic infographic.

Why-Infographics-Work (2).png

Infographic Usage Statistics

  • Infographics are “liked” and shared on social media 3X more than any other type of content. (NNGroup)
  • Infographics were the B2B content marketing tactic with the biggest increase in use, from 2015 to 2016, up from 50% to 58%. (CMI)
  • People following directions with text and illustrations do 323% better than people following directions without illustrations. (Springer)
  • High quality infographics are 30 times more likely to be read than text articles. (Search Engine Journal)
  • Publishers that feature infographics grow traffic 12% faster than publishers that don’t feature infographics. (Visme)
  • The words “infographic” and “infographics” are searched an average of 547,000 times per month in Google.
  • 90% of information transmitted to your brain is visual. (Shift eLearning)
  • Content incorporating color into the design has been shown to increase reader attention span by up to 82%. (Xerox)
  • When readers approach most copy they read an average of 20% of the text they see.
  • In 2014 alone, 5 infographics topped the 100,000 share plateau—that’s not views, that’s shares. Nineteen infographics had 50,000 shares or more, and over fifty were shared more than 25,000 times.

Bonus statistics:

  • Visual search is on the rise. Pinterest hosted 250 million visual searches in February 2017, and that number increased to 600 million in February 2018. (Hootsuite)
  • Infographics can increase website traffic by 12%. (Demand Gen)
  • Content with relevant images gets 94% more views than content without. (Quick Sprout)
  • 37% of marketers say that visual marketing is the most important form of content for their business. (Social Media Examiner)
  • 65% of Senior Marketing Executives believe visual content is core to how their brand story is communicated. (Media Post)

Looking for a tool to create infographics? Check out Visme. It’s easy to use, includes templates, and has a free plan that allows you to download your image.

Learn more about the value of infographics here:

At the end of the day, what separates good content from poor content is whether or not it meets the end user’s expectation. Whether you’re writing a blog or creating a visual, make sure that you have your users in mind.

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Editor’s Note: This article was originally published in April 2017, and has been updated for freshness, accuracy, and comprehensiveness.

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