• FAQs

          Search engine optimization (SEO) helps businesses drive visits to their website through organic search traffic. Given that the top organic search results receive a third of the clicks, a decline in ranking could be detrimental for your business. Implementing SEO best practices on your website will help to ensure that your web content is seen by as many potential customers as possible. The more visitors you have, the better your chances are of converting those visits into sales!

          Local search engine optimization (SEO) helps local businesses gain visibility by optimizing their local business listings for local search. A business that leverages local SEO will include its address, phone number, local opening times, and exact location in the form of a local citation. The goal is to rank for local searches which are usually performed by people in a specific geographical region looking for a business near them.

          We typically see results within the first 30 to 60 days, but when it comes to SEO, there are many factors at play. It's important to remember that SEO is a long-term strategy and results may not come as fast at you wish.

        • FAQs

          Digital advertising uses the internet to send advertisements to customers who are online through different websites and social media platforms like Google, Bing, LinkedIn and Facebook.

          The price for Google Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

          The price for Social Media Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

        • FAQs

          This depends on the complexity and size of a redesign and if eCommerce is needed. On average, it takes around 14-18 weeks from the web design intensive stage to launch.

          If your website experiences the following issues: it’s not responsive on all devices, has a slow loading speed, the design appears old and tired, users don’t spend long on the site, sales are stagnant, or your business is going through a rebranding - your website needs a redesign to boost your brand awareness and sales.

          Sometimes there’s no need to rebuild a website. Minor edits, refreshing page content and images, or restructuring page layout for SEO best practices can boost traffic and sales.

        • FAQs

          Semantic search launched in 2013 with the release of Google's Hummingbird update. Since then, Google's search engine has become more complex. The integration of machine learning, with RankBrain, and NLP, with BERT, has enabled the search engine to better understand the context of a query and deliver more personalized and targeted results. Semantic SEO is the process of creating machine-readable content using structured data and linked open data to help search engines better understand your content.

          On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page SEO refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals. From meta tags to page content, website structure, and HTML, on-page optimization services are focused on making your website more visible to search engines.

          Structured data refers to any organized data that conforms to a certain format, such as information in a relational database. When information is highly structured and predictable, search engines can more easily organize and display it in creative ways. Structured data involves using a piece of code that is laid out in a specific format easily understood by search engines. The search engines read the code and use it to display search results in a more dynamic way.

        • FAQs

          An SEO agency has experts in different areas of search engine optimization that may be out of the realm of your marketing team's abilities. SEO can be very complex and time-consuming. Furthermore, as search engine algorithms change it can be difficult to stay current on the latest ranking factors and strategies for improving online visibility. You will likely see a greater return on investment and better results from using a professional SEO agency than you would from tackling this on your own.

          As a digital marketing agency, SMA Marketing provides products and services in four areas: SEO, Local SEO, Digital Advertising, and Web Design

          We focus on building authentic, long-lasting relationships with our clients. We’re goal oriented and results driven and believe in doing good and making a difference in the world.

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An Analytics Snapshot: Create Excellent Content Your Readers are Seeking

When you are in the business of growing other businesses like SMA Marketing, analytics play a key role in everyday choices.  The right statistics will point you towards the content that is best connecting with your persona and give you an idea of the different subjects people are seeking information around. A great set of analytics will tell you which content is most popular, as well as the most popular time something is being viewed.

Whether you are creating and publishing your own content or paying an agency to create great content for you, digital marketing is an area where the phrase “time is money” rings true. There are only so many hours in a day that can be spent on your website and marketing content. Figuring out how to maximize each blog post, social media interaction, and email can feel overwhelming until you understand the numbers.

So how do you find the numbers without spending a ton of extra money? To be honest, even a free analytics plugin is going to cost you some money. The plugin itself may be free, but your website hosting and domain fees will need to move past the 100% free stage in order to take advantage of most if not all analytic plugins.

WordPress inches around the annoyance of blocking plugins on their free site or “.com” section by offering their users basic data. Connected to each blog that is created is a page collecting stats.

Insights offer the following breakdowns:

  • When a post was posted
  • How many views per month
  • An average for the day are listed in a grid of year
  • How their most recent post is trending against the statistics of the top rated ever post
  • How many followers a blog has
  • Ways in which people are connecting to the content (Social media, email and following via WordPress.com are all listed)
  • a grid shows the most popular time your blog content is read
  • Comments by authors ranked by top commenters
  • a list of WordPress followers
  • a breakdown of when and where blog content was posted via social media
  • what countries views are coming from

WordPress free statistics continues with an additional analytics page breakdowns of days, weeks, months, and years offer bar charts with the same information given on the Insights page.

Your website isn’t the only place that you can collect analytics from. Your social media pages are also collecting statistics for you. If you’ve set up a Facebook page specifically for your business or website, you might notice a number under each post telling you how many people your post has reached.  Since Facebook algorithms are not set so that you see everything you follow. One quick way to see if your post is visible is to check how many people it reached.

Tracking your social media “likes” and “shares” will give you a snapshot insight into not only the content that resonated with your viewers but if they saw it as content their friends would also like. Each “share” is an indication that the content resonates with a larger audience in some way.

With the basic information from these two areas, you can begin to create a focused content schedule as well as social media strategy what will help you reach the largest amount of people at a time. Posting content around times they are most likely to view it. Posting on the social media spaces that your readers engage with you on will help make sure content is where it needs to be, in the reader’s sight.

Growth drives a business forward. In the digital age, a company’s business has the ability to reach people anywhere in the world their product or services may be useful. Creating useful, quality content will serve your clientele well. It will also help you to build a relationship built on trust.

Spending time analyzing the data is the first step towards growth. There is another piece to the puzzle. Search Engine Optimization or SEO is the strategy that allows your carefully planned and created content to show up in a web engine search.

Check out Ryan’s post on Keywords and Optimization for more information. And then take some time to create a plan for the next month. What content should you create? When and where should you post it? I think you will find that it won’t take long for your to create a rhythm that better serves your clients and builds your audience.

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