An SMA PPC Success Story

Pay-per-click advertising is an effective and impactful way to help grow your business. That’s all that really needs to be said, but for the sake of helping you understand why I feel this way, I’ll say a little more.

In the past, I have written about PPC and all the different ways you can use it, how landing pages impact your PPC success, and yes, I even compared PPC to Mardi Gras. However, today I want to keep it simple and share with you the success a client of ours is having with Google Ads.

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A PPC Case Study

I never kiss and tell, or in this case, I never help a client set incredible personal records with PPC lead capturing and then disclose their name. Pretty much the same thing, right? So, the client we are talking about is a large law firm operating in multiple cities across the country but that’s all I will say about who they are.

When we took over their Google Ads account, three things jumped out at us.

  1. They were spending a lot of money.
  2. They were not getting any results for that money.
  3. There was no rhyme or reason for how the account was set up.

In short, it was a bit of a mess.

Let me paint you a picture. In October 2018, they spent $24,355. This resulted in only 92 leads at a cost of over $260 per lead. Not even in the expensive advertising world of legal help are these numbers acceptable.

PPC Success

Using some SMA magic, Google Ads best practices, and logic we were able to turn everything around. By December of that same year, we had increased their leads by 70 to 162 while simultaneously dropping the cost per lead to $114.

Exciting, right? Well, we didn’t stop there and we still haven’t stopped. By October 2019, we saw more than 600 leads at an average cost of $58 per lead. With success like this, we were able to get our client to increase their monthly PPC budget and now we have our sights set on hitting 700 leads per month.

All of this probably sounds great, and I’m sure you have questions. Well, I’ve got answers and charts. Yep, that’s right, a detailed case study on this client and what we did to turn their PPC results around can be found here or by clicking the button below.

If you still have questions feel free to contact us and we can set up a time to chat about PPC. We’ll work with you to determine the best PPC strategy to reach your customers.

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Jared Stanton joined the SMA team in April 2017. He has worn a lot of hats during his time at SMA but has found his permanent niche running the company’s paid-per-click advertising campaigns. PPC allows Jared to make data-driven decisions in the best interest of his clients.

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