• FAQs

          Search engine optimization (SEO) helps businesses drive visits to their website through organic search traffic. Given that the top organic search results receive a third of the clicks, a decline in ranking could be detrimental for your business. Implementing SEO best practices on your website will help to ensure that your web content is seen by as many potential customers as possible. The more visitors you have, the better your chances are of converting those visits into sales!

          Local search engine optimization (SEO) helps local businesses gain visibility by optimizing their local business listings for local search. A business that leverages local SEO will include its address, phone number, local opening times, and exact location in the form of a local citation. The goal is to rank for local searches which are usually performed by people in a specific geographical region looking for a business near them.

          We typically see results within the first 30 to 60 days, but when it comes to SEO, there are many factors at play. It's important to remember that SEO is a long-term strategy and results may not come as fast at you wish.


        • FAQs

          Digital advertising uses the internet to send advertisements to customers who are online through different websites and social media platforms like Google, Bing, LinkedIn and Facebook.

          The price for Google Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

          The price for Social Media Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.


        • FAQs

          This depends on the complexity and size of a redesign and if eCommerce is needed. On average, it takes around 14-18 weeks from the web design intensive stage to launch.

          If your website experiences the following issues: it’s not responsive on all devices, has a slow loading speed, the design appears old and tired, users don’t spend long on the site, sales are stagnant, or your business is going through a rebranding - your website needs a redesign to boost your brand awareness and sales.

          Sometimes there’s no need to rebuild a website. Minor edits, refreshing page content and images, or restructuring page layout for SEO best practices can boost traffic and sales.


        • FAQs

          Semantic search launched in 2013 with the release of Google's Hummingbird update. Since then, Google's search engine has become more complex. The integration of machine learning, with RankBrain, and NLP, with BERT, has enabled the search engine to better understand the context of a query and deliver more personalized and targeted results. Semantic SEO is the process of creating machine-readable content using structured data and linked open data to help search engines better understand your content.

          On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page SEO refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals. From meta tags to page content, website structure, and HTML, on-page optimization services are focused on making your website more visible to search engines.

          Structured data refers to any organized data that conforms to a certain format, such as information in a relational database. When information is highly structured and predictable, search engines can more easily organize and display it in creative ways. Structured data involves using a piece of code that is laid out in a specific format easily understood by search engines. The search engines read the code and use it to display search results in a more dynamic way.


        • FAQs

          An SEO agency has experts in different areas of search engine optimization that may be out of the realm of your marketing team's abilities. SEO can be very complex and time-consuming. Furthermore, as search engine algorithms change it can be difficult to stay current on the latest ranking factors and strategies for improving online visibility. You will likely see a greater return on investment and better results from using a professional SEO agency than you would from tackling this on your own.

          As a digital marketing agency, SMA Marketing provides products and services in four areas: SEO, Local SEO, Digital Advertising, and Web Design

          We focus on building authentic, long-lasting relationships with our clients. We’re goal oriented and results driven and believe in doing good and making a difference in the world.

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An SMA PPC Success Story

Pay-per-click advertising is an effective and impactful way to help grow your business. That’s all that really needs to be said, but for the sake of helping you understand why I feel this way, I’ll say a little more.

In the past, I have written about PPC and all the different ways you can use it, how landing pages impact your PPC success, and yes, I even compared PPC to Mardi Gras. However, today I want to keep it simple and share with you the success a client of ours is having with Google Ads.

Table of Contents

A PPC Case Study

I never kiss and tell, or in this case, I never help a client set incredible personal records with PPC lead capturing and then disclose their name. Pretty much the same thing, right? So, the client we are talking about is a large law firm operating in multiple cities across the country but that’s all I will say about who they are.

When we took over their Google Ads account, three things jumped out at us.

  1. They were spending a lot of money.
  2. They were not getting any results for that money.
  3. There was no rhyme or reason for how the account was set up.

In short, it was a bit of a mess.

Let me paint you a picture. In October 2018, they spent $24,355. This resulted in only 92 leads at a cost of over $260 per lead. Not even in the expensive advertising world of legal help are these numbers acceptable.

PPC Success

Using some SMA magic, Google Ads best practices, and logic we were able to turn everything around. By December of that same year, we had increased their leads by 70 to 162 while simultaneously dropping the cost per lead to $114.

Exciting, right? Well, we didn’t stop there and we still haven’t stopped. By October 2019, we saw more than 600 leads at an average cost of $58 per lead. With success like this, we were able to get our client to increase their monthly PPC budget and now we have our sights set on hitting 700 leads per month.

All of this probably sounds great, and I’m sure you have questions. Well, I’ve got answers and charts. Yep, that’s right, a detailed case study on this client and what we did to turn their PPC results around can be found here or by clicking the button below.

If you still have questions feel free to contact us and we can set up a time to chat about PPC. We’ll work with you to determine the best PPC strategy to reach your customers.

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