The SMA Marketing Blog

How to Build a Custom Crawler Using Colab and advertools

SEO and PPC Working Together - The Best of Both Worlds

How SERP Features Impact Ranking

What are Display Ads?

What is Digital Advertising and How does it Work?

Which PPC Advertising Platform is Right for You?

Email Marketing 101: The SOAP Sequence [2022 Update]

What is PPC Marketing? My Pay-Per-Click Experience

10 of the Best Digital Marketing Tools to Leverage in 2022

Keeping Your Google Ads Fresh

What is a Topic Cluster & How to Leverage them for SEO

How to Handle a Google Algorithm Update

Topical Authority: Build it and They Will Come

Tracking Featured Snippets Using Google Sheets

What is a Knowledge Graph & Why You Should Care

How to Write Content Based on Topic Clusters

Mapping Schema Opportunities: Planning Your Structured Data Markup

How to Optimize a Page for Semantic SEO

Google Page Experience - Desktop Algorithm Update

What is Internal Linking in Topic-Based SEO and Why is it Important?

What is Semantic SEO: How Search Has Changed and What To Do About It

Quick SEO Crawl and Audit with Screaming Frog and Google Sheets

What are Topic Clusters in Topic-Based Search Marketing?

Taxonomy and Knowledge Graphs: How Site Structure Improves SEO

How Content Marketing and SEO Work Together

What are Pillar Pages & How do They Impact Your SEO Strategy?

Optimizing Your Structured Data for Better Search Results

6 Signs it’s Time for a Website Redesign

Why Pillar Pages are a B2B Tech Marketer’s Best Asset (if Done Right)

Optimizing Title Tags for User Intent and Semantic SEO

Position Zero and Other SERP Features

SEO Year in Review 2021 and 2022 Predictions

Keywords vs Topics: Optimizing Your Pages for Search

Header Tags & SEO: How to Use Them to Better Structure Your Content

5 SEO Optimizations You Can't Afford to Ignore

XML Sitemaps: What They Are, Why They Matter, How To Create & Submit One.

10 Things to Look for When Hiring a Local SEO Agency

Metas and Titles and Blogs, Oh My!

What is Topic-Based SEO and Why You Should Care

What is Organic Search Engine Optimization?

How to Track and Measure Your SEO Work

Top 5 SEO Optimization Strategies for Your Website

An Introduction to Google's Webmaster Guidelines

80 SEO Statistics That Prove the Power of Search [2022 Update]

On-Page SEO: A Simplified Guide to Getting it Right

5 Essential Structured Data Types Your Site Needs to Have

3 Key Differences Between Bing SEO and Google SEO [2021 Update]

Understanding Search Intent: How to Unlock the Secrets of the SERPs

Why Isn’t My Website Ranking?

How to Understand & Use PageSpeed Insights to Optimize Your Website

What SEO is and More Importantly is NOT!

Google MUM & The Future of Search

4 Ways to Maintain Brand Consistency

Why Google Replaces Title Tags & How to Create Better Ones

Content Marketing Rule #1 - KISS: Keep It Straight & Simple

6 Search Engine Optimization Services Your Business Needs

3 AI SEO Tools to Help You Beat the Competition

A Look at Google's 2021 Link Spam Update

How to Properly Set Up and Use Google Search Console [Complete Guide]

35 Visual Content Tools to Increase Engagement in 2021

Developing the Right Mindset for Digital Marketing Success

How to Find Blog Topics That Improve SEO

NEW! Author URLs in Article Structured Data

Why Google My Business Insights Helps Local SEO

What Does an SEO Agency Do?

The Definition of Content Marketing has Evolved. Has your Strategy?

5 Absolutely Free SEO Tools I Use Daily

5 Ways to Earn or Build Links to Your Website

Google Shares What Factors Impact Specific Rankings

Yes, Content Details Impact Your Rankings

The Role of Content Marketing in Semantic SEO

What Questions Are Your Customers Searching? 3 Ways to Find Out

Best Practices for Using Mentions and Hashtags on Twitter and Instagram

6 Google Sheets Functions Every SEO Should Know

Where to Find Free Online Digital Marketing Training

How Knowledge Graphs Impact Search Intent

How to Analyze the SERPs with NLP

14 Days of Social Media Post Ideas

Search Intent Across the Funnel: How to Break Down Search Journeys

How to Find the Best Digital Marketing Course

Increase Lead Conversions With a Marketing Automation Audit

How to Get Sitelinks to Appear in Google Search Results

3 Tips to Prepare for Google's Page Experience Update

4 Ways to Help Your Business Power Through Slow Months

The New Schema.org Structured Data Validator

The History of Website Design: 30 Years of Building the Web [2021 Update]

How to Do Topic Research for Video SEO

A Simplified Digital Marketing Strategy

Improve Your Internal Links with Google Search Console

Ultimate Guide to Optimizing Your Google My Business Listing

Source vs Medium: What's the Difference?

What is Customer Experience and Why Does it Matter?

The Role of Linked Open Data in SEO

4 Recommended Ways of Marketing Your Website

Leveraging E-A-T to Build A Winning Content Strategy

Why SMART Goals are Important to Your Long-Term Success

How to Add Review Stars to Your SERP Listings

5 Ways to Market to Gen Z

Does Blogging Still Work in 2021

What is an Email Marketing Strategy?

Understanding Google's Page Experience Update

How to Choose Your Own Influencers and Run Successful Marketing Campaigns

Telling a Consistent Story Across Multiple Channels

B2B Lead Generation: Strategies That Work

What is an Entity & How They Impact SEO

How to Create Effective Visual Content for Social Media

What is Google Passage Ranking?

6 Content Marketing Strategies You Can't Ignore in 2021

Setting Up Your Online Business? Here's What You Should Know

How To Leverage “People Also Ask” To Increase Your Organic Visibility

Powtoon Capture vs. Loom: Screen and Webcam Recorder Review

Schema.org vs Google Structured Data Rich Results

What to Expect From Social Media Marketing in 2021

3 Powerful Competitive Intelligence Tools

How Can Click Fraud Affect Your Business

How to Market Like a Human in the Age of Automation

3 Ways to Increase Organic Traffic in 2021

How You Can Improve Your Digital Marketing Strategy

SEO 2020 Year in Review + 2021 Predictions

How FAQ Software May Help Your Business

What Are Backlinks And How Can They Help Your Business?

Google’s December 2020 Core Update - What you Need to Know

What is the Purpose of a Blog and Do I Need One?

5 Structured Data Vocabularies SEOs and Web Masters Should Know

Why Structured Content is Essential to Digital Success

Increase Your Search Visibility with 3 Twitter SEO Tips

How To Run An SEO A/B Test [Template Included]

Brand Story & SEO

Why You Should Let Web Design Drive Your Marketing Strategy

Article Schema.org Markup: What It Is & How To Implement It

Pinterest SEO: How to Optimize Your Pins for Search

What is the Right Content Length for SEO?

Stop Saying You Work From Home

How to Use Google Sheets for SERP Analysis

3 Reasons to Add Structured Data to Your Website

How to Create Landing Pages for FREE with HubSpot

Set SMART Goals for Your Content Marketing Strategy

4 Pillars of a Successful SEO Strategy

Content Marketing for Customer Retention and Advocacy

Search Intent and the SERPs: How to Leverage the Search Results to Create a Better Strategy

What is Technical SEO?

WordLift Review: How to Leverage AI to Improve Your SEO

Using Facebook Ads for App Downloads

Google's Structured Data Markup Helper & Other JSON-LD Generators

4 Ways to Improve Your Facebook Business Page SEO

Using Google Data Studio to Create Marketing Reports [Free Template Included]

What are Progressive Web Apps and How to Take Advantage of Them

What’s the Difference Between Dimensions & Metrics In Google Analytics?

Google Analytics: Pros and Cons

BERT & Content Marketing: Why Everything You Know Has Changed

Should Bing Be Your Thing?

3 WordPress SEO Plugins for Schema.org Structured Data Implementation

6 Tips for YouTube SEO Optimization

How Earning Rich Features Impacts Impressions, Clicks and Organic Traffic

What is On-Page SEO?

How Empathy Mapping Helps Create Better Marketing Stories

Marketing Funnel or Flywheel?

How to Optimize Your LinkedIn Profile for SEO

Goodbye Structure Data Testing Tool - How to Use the Rich Results Test

What are Inbound Marketing Channels? 10 Ways to Attract Buyers

How to Track Rich Features with Google Search Console

75 Creative Online Marketing Strategies for Businesses on a Tight Budget

The Top 10 Facebook Marketing Statistics Every Business Should Know

Digital Marketing KPIs: What They Are Why They Matter

What is the Difference Between Behavior Flow and User Flow?

Facebook Ads for Only A Dollar A Day

Internal links, External Links & Backlinks: What They Are and Why They Matter

Leading a Virtual Marketing Team? Collaboration Tools for Digital Agencies

An Introduction to Structured Data: How Markup Helps Search Engines Understand Context

Overlooked Digital Marketing Strategies that Add Value

Google Reveals New Ranking Factors: Everything You Need To Know!

How to Recover from a Google Penalty

Traffic You Own vs Traffic You Don't: How to Take Control of Your Marketing

How Paid Ads Are Performing During The Pandemic

3 Reasons Why Brand Storytelling is Essential to Digital Marketing

Building Community Online without Social Media Platforms

Google Algorithm Update? How to Easily See if Your Site Has Been Impacted

6 Steps to Create a Social Media Calendar

What is Referral Traffic?

SEO 101: What is Structured Data?

Finding Intent Based Terms For Your Search Marketing Funnel

Thoughts On Pay-Per-Click During An Economic Downturn

Choosing the Right LocalBusiness Schema Type

7 Ways to Use Instagram for Your Small Business (Without Spending Money)

5 Attributes of a Quality Link

The #1 Demand Generation Rule You’re Breaking

How to Close the Keyword Gap with SEMrush

10 Search Behavior Statistics You Need to Know!

The Best Keyword Research Tools You May Not Be Using

6 Digital Branding Trends You Should Not Follow in 2020

Empathy & SEO: The Power of Search Intent

Can I Add Multiple Schema Types to One Page?

5 Link Building Strategies That Actually Work

Silicone Rings: A Marketing Competition

How to Use HubSpot to Generate Leads and Send Automated Emails for FREE

Pinterest SEO: Best Practices in 2020

Finding Your Why: The Power of Purpose in Business

Positioning as a Service: How to Move Your Audience and Create a Following

How Targeted Marketing Maximizes Your Marketing Budget

How to Create a Measurement Plan for Your Business