The SMA Marketing Blog

The History of Website Design: 30 Years of Building the Web [2021 Update]

How to Do Topic Research for Video SEO

A Simplified Digital Marketing Strategy

Improve Your Internal Links with Google Search Console

Ultimate Guide to Optimizing Your Google My Business Listing

Source vs Medium: What's the Difference?

What is Customer Experience and Why Does it Matter?

The Role of Linked Open Data in SEO

4 Recommended Ways of Marketing Your Website

Leveraging E-A-T to Build A Winning Content Strategy

Why SMART Goals are Important to Your Long-Term Success

How to Add Review Stars to Your SERP Listings

5 Ways to Market to Gen Z

Does Blogging Still Work in 2021

What is an Email Marketing Strategy?

Understanding Google's Page Experience Update

How to Choose Your Own Influencers and Run Successful Marketing Campaigns

Telling a Consistent Story Across Multiple Channels

10 of the Best Digital Marketing Tools to Leverage in 2021

B2B Lead Generation: Strategies That Work

What is an Entity & How They Impact SEO

How to Create Effective Visual Content for Social Media

What is Google Passage Ranking?

6 Content Marketing Strategies You Can't Ignore in 2021

Setting Up Your Online Business? Here's What You Should Know

How To Leverage “People Also Ask” To Increase Your Organic Visibility

Powtoon Capture vs. Loom: Screen and Webcam Recorder Review

Schema.org vs Google Structured Data Rich Results

What to Expect From Social Media Marketing in 2021

3 Powerful Competitive Intelligence Tools

How Can Click Fraud Affect Your Business

What is a Knowledge Graph & Why You Should Care

How to Market Like a Human in the Age of Automation

3 Ways to Increase Organic Traffic in 2021

How You Can Improve Your Digital Marketing Strategy

SEO 2020 Year in Review + 2021 Predictions

How FAQ Software May Help Your Business

What Are Backlinks And How Can They Help Your Business?

Google’s December 2020 Core Update - What you Need to Know

What is the Purpose of a Blog and Do I Need One?

5 Structured Data Vocabularies SEOs and Web Masters Should Know

Which Ad Platform Is Right For You?

Why Structured Content is Essential to Digital Success

Increase Your Search Visibility with 3 Twitter SEO Tips

How To Run An SEO A/B Test [Template Included]

3 Key Differences Between Bing SEO and Google SEO

Brand Story & SEO

Why You Should Let Web Design Drive Your Marketing Strategy

Article Schema.org Markup: What It Is & How To Implement It

Pinterest SEO: How to Optimize Your Pins for Search

What is the Right Content Length for SEO?

Stop Saying You Work From Home

How to Use Google Sheets for SERP Analysis

3 Reasons to Add Structured Data to Your Website

How to Create Landing Pages for FREE with HubSpot

Set SMART Goals for Your Content Marketing Strategy

4 Pillars of a Successful SEO Strategy

Content Marketing for Customer Retention and Advocacy

Search Intent and the SERPs: How to Leverage the Search Results to Create a Better Strategy

What is Technical SEO?

WordLift Review: How to Leverage AI to Improve Your SEO

Using Facebook Ads for App Downloads

Google's Structured Data Markup Helper & Other JSON-LD Generators

4 Ways to Improve Your Facebook Business Page SEO

Using Google Data Studio to Create Marketing Reports [Free Template Included]

What are Progressive Web Apps and How to Take Advantage of Them

What’s the Difference Between Dimensions & Metrics In Google Analytics?

Google Analytics: Pros and Cons

BERT & Content Marketing: Why Everything You Know Has Changed

Should Bing Be Your Thing?

3 WordPress SEO Plugins for Schema.org Structured Data Implementation

6 Tips for YouTube SEO Optimization

How Earning Rich Features Impacts Impressions, Clicks and Organic Traffic

10 Things to look for Before You Hire a Local SEO Agency For Your Business

What is Semantic SEO: How Search Has Changed and What You Can Do About It

What is On-Page SEO?

How Empathy Mapping Helps Create Better Marketing Stories

Keeping Your Google Ads Fresh

Marketing Funnel or Flywheel?

How to Optimize Your LinkedIn Profile for SEO

Goodbye Structure Data Testing Tool - How to Use the Rich Results Test

What are Inbound Marketing Channels? 10 Ways to Attract Buyers

How to Track Rich Features with Google Search Console

75 Creative Online Marketing Strategies for Businesses on a Tight Budget

The Top 10 Facebook Marketing Statistics Every Business Should Know

Digital Marketing KPIs: What They Are Why They Matter

Top 5 SEO Optimization Strategies for Your Website

What is the Difference Between Behavior Flow and User Flow?

Facebook Ads for Only A Dollar A Day

Internal links, External Links & Backlinks: What They Are and Why They Matter

Leading a Virtual Marketing Team? Collaboration Tools for Digital Agencies

An Introduction to Structured Data: How Markup Helps Search Engines Understand Context

Overlooked Digital Marketing Strategies that Add Value

Google Reveals New Ranking Factors: Everything You Need To Know!

How to Recover from a Google Penalty

Traffic You Own vs Traffic You Don't: How to Take Control of Your Marketing

How Paid Ads Are Performing During The Pandemic

3 Reasons Why Brand Storytelling is Essential to Digital Marketing

Building Community Online without Social Media Platforms

Google Algorithm Update? How to Easily See if Your Site Has Been Impacted

6 Steps to Create a Social Media Calendar

What is Referral Traffic?

SEO 101: What is Structured Data?

Finding Intent Based Terms For Your Search Marketing Funnel

Thoughts On Pay-Per-Click During An Economic Downturn

Choosing the Right LocalBusiness Schema Type

7 Ways to Use Instagram for Your Small Business (Without Spending Money)

5 Attributes of a Quality Link

The #1 Demand Generation Rule You’re Breaking

How to Close the Keyword Gap with SEMrush

10 Search Behavior Statistics You Need to Know!

The Best Keyword Research Tools You May Not Be Using

6 Digital Branding Trends You Should Not Follow in 2020

Empathy & SEO: The Power of Search Intent

Can I Add Multiple Schema Types to One Page?

5 Link Building Strategies That Actually Work

Silicone Rings: A Marketing Competition

How to Use HubSpot to Generate Leads and Send Automated Emails for FREE

Pinterest SEO: Best Practices in 2020

Finding Your Why: The Power of Purpose in Business

Positioning as a Service: How to Move Your Audience and Create a Following

How Targeted Marketing Maximizes Your Marketing Budget

How to Create a Measurement Plan for Your Business

How a Hacked Website Can Impact Your Business

One SEO Browser Extension I Can't Live Without

6 Ways to Expand the Reach of Your Infographics

How to Use Behavior Flow in Google Analytics

What is Multi-Channel Attribution?

Is Email Outreach Still an Effective Link Building Tactic?

7 Copywriting Elements That Drive Sales (Even if You’re Not a Great Writer)

Where To Put Schema Markup On Your Website

What Marketing Channel Has The Best ROI?

Films and Shows Every Marketer Should Watch on Netflix

50 Gary Vaynerchuk Quotes to Get You in Hustle Mode

Is it Time for a Website Redesign?

Attract New Customers to Your Direct Sales Business Using the Power of Inbound Marketing

The What, Why and How of UTMs

A PPC Tutorial (with a Slice of Mardi Gras King Cake)

An SMA PPC Success Story

10 Easy Tips to Building a Better LinkedIn B2B Marketing Strategy

Why Featured Snippets Are Still Important

8 of the Best Digital Marketing Tools to Leverage in 2020

Which Social Media Platforms Are Worth Your Time?

What is Direct Traffic?

Think Mobile First When Designing Your Website

30 Visual Content Tools to Increase Engagement in 2020

Voice Search for B2B: 3 SEO Tips to Get You Ahead of the Competition

How to Leverage Facebook to Build Your Email List (Video)

An Inbound Marketing Guide for Busy Business Owners

7 SEO Trends to Watch Out for in 2020

How and When to Use a Canonical Tag?

Where to Find Free Online Digital Marketing Training

How Reviews Impact SEO and Your Brand's Reputation Online

HubSpot Free vs Paid: A Guide to Choosing the Right Package

Social Media in 2020: Where are We Now?

Creating Content for People First: Why Keywords are Only Part of the Story

Local SEO Explained

Position Zero and Other SERP Features

What is Visual Hierarchy in Web Design?

Hubspot or Not? A Guide to Choosing the Right Automation Software

How Needs Shape Search Intent and Why It Matters to Your Marketing Efforts

What To Do With Your PPC Keyword Leftovers This Thanksgiving

The Most Important Questions to Ask Before Marketing Your Products and Services

On-Page SEO: A Simplified Guide to Getting it Right

How to Use Google and YouTube to Find Content Ideas Fast!

Why Pillar Pages are a B2B Tech Marketer’s Best Asset (if Done Right)

Google Search Quality Guidelines 2019: What Every Website Owner Needs to Know

How to Help Your Startup Avoid 3 Common Marketing Mistakes

The Difference Between Good Backlinks and Bad Backlinks

Leveraging Short Form Blogging

How to Write Better Headlines and Engage your Audience

Life After The Google Ads Average Position Sunset

3 Ways to Use Digital Marketing for Brick and Mortar Locations

Introducing BERT: Google's New AI Algorithm

Tips to Optimize your Website to Rank in Mobile Search

How To Make Data-Driven Decisions Using Google Analytics

3 Reasons Your Content Marketing Is Not Working And What You Can Do About It

80 SEO & SEM Statistics That Prove the Power of Search [2020 Update]

How To Do a Competitor Backlink Analysis (Using FREE Tools)

Seven Steps to Build a Better Content Marketing Strategy

What Hubspot Never Told Me About Their Inbound Marketing Platform

How To Increase CTR and Rank Using Search Console

Inbound Marketing on a Budget: 12 Tools You Should Be Using

How Many MarTech Tools Do You Really Need?

5 Excellent YouTube Channels to Follow to Learn SEO

How to Easily Create Videos from Old Blog Content

Seven Content Promotion Ideas for Every Business

Best Practices for Using Mentions and Hashtags on Twitter

Automation Isn’t Enough for Social Marketing Anymore

How to Use Google Tag Manager to Set Up Event Goals in Google Analytics

The Essentials of Inbound Marketing for Startups

What to Look for in an SEO Agency

Use Rich Results and Structured Data to Set Your Site Apart in Search

How to Improve Your Business’ Email Security

Leveraging the Marketing Mix in a Digital Economy

NAP, Citations and Local SEO

Marketing Analytics vs Web Analytics: 3 Features that Set Marketing Analytics Apart

Our Data-Driven Content Marketing Process [Video]

Are Infographics Still Effective?

8 Backlink Types to Avoid