Today’s consumer has more power over the buying process than ever before. It is estimated that 67% of the buying cycle is done without any human interaction. When it comes to reaching your audience effectively, inbound marketing has proven to be extremely effective. Using tactics like blogging, content offers, social media, SEO and more, companies now have the ability to attract and engage their prospects and customers where they are and on their own time. While many of the strategies described can appear to be niche or industry specific, inbound's reach goes far beyond the consumer market. Technical audiences have been using the internet to research information for years and engineering firms who use these channels to market their expertise see a huge ROI.
So what is inbound marketing and how can your engineering firm use it to reach new prospects? Below is an infographic we created to walk you through the concept of inbound as well as provide you with some data from studies done on the technical vertical. By harnessing the power of the internet, you can begin to engage with potential customers before they ever speak to a member of your sales team.
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