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This is the time of year where everyone makes year long promises to themselves that they will most likely break within a month or two. We like to call them New Year’s Resolutions. Instead of hoping for growth in 2016, how about planning for it and working towards it? Learning how to set goals for my business was one of the best lessons I learned in 2015. While I have been blessed with growth each year since I began my agency, this year we saw more than 100% increase in revenue. How? First, I learned to put my goals down on paper. Second, I learned to be flexible. Check out this week’s episode of the SMA Marketing Minute as I explain a little more about how the process works for me.


Video Transcript:

What’s up everybody? I’m Ryan Shelley and you’re watching the SMA Marketing Minute. As we say goodbye to 2015 and we look towards 2016 and what this new year has for us, this is the time where a lot of business owners sit down and put goals out on the table. “These are the things I want to accomplish this year. This is the type of business I want to build this year.” And we put it out on paper and try to make sure that we are setting ourselves up for great success.

But, if you are like me, in the past my goals were always just in my head but they were never really thought through. Like, I want to do X or Y, or this is the type of business I wanted. But I never really planned it out. I never really set it out on the table and really started to look at my goals. Here are two things that I have done that have really helped me in 2015 and I am really hoping will help me continue to improve in 2016.

First is I started to implement SMART goals. Specific, Measurable, Attainable, Relevant and Time bound. By having SMART goals, I was actually able to break down my goals into smaller chunks that I could actually attack. Instead of just saying, “In 5 years I want to do this, in 10 years I want to do this,” and always kind of living out in this future world, I was starting to live now, and see the opportunities I had now. How can I build upon what I am doing now in order to get to the next step, instead of trying to jump 5 steps ahead.  So SMART goals really helped me do that because they broke them down into smaller chunks. Whether that’s weeks, months or quarters, right.

The second thing I did and learned was to be flexible with my goals. And understand that sometimes, we’re going to come up short and sometimes we are going to blow past the goals and it’s not even going to make sense and we’re not going to know why.  So allowing myself to be flexible while at the same time being bound to these goals, allowed my business to grow the way it needed to grow, instead of forcing it to grow the way I thought it should grow. Now, I hope you heard that correctly. Instead of forcing our businesses to grow the way we want them to grow, maybe we should allow enough flexibility to let them grow the way they need to grow. So that they are healthier businesses, that they’re better businesses, that not only do we improve our lives but also the lives of our customers and others we come in contact with.

So when you are going to set your goals this year make them SMART goals, but also be flexible. 2016 is going to be a great year. Give all that you have to it, and also make sure that you have time to look after yourself and enjoy the year too. It shouldn’t all be about work, but also about enjoying the work that we do.

Hope you guys have a great week, a happy and safe New Year’s and we will see you next week on the SMA Marketing Minute.

 SMART Marketing Goals Template

About This Video Series:

The SMA Marketing Minute is for business owners who are looking to improve their reach online, but don’t have a lot of time to research online marketing strategies. Each video will be 1 to 2 minutes long and focus on a specific and actionable element of online marketing that any business owner can do on their own with out a lot of time involved.

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Ryan Shelley, CPBI

By Ryan Shelley, CPBI

Ryan is passionate about helping companies make a more personal connection online with their customers and prospects. He is a regular contributor to Search Engine Land, the largest and most popular SEO news site on the web. His works have also been featured on the HubSpot Blog, Business2Community and by LinkedIn Marketing Solutions.

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