• FAQs

          Search engine optimization (SEO) helps businesses drive visits to their website through organic search traffic. Given that the top organic search results receive a third of the clicks, a decline in ranking could be detrimental for your business. Implementing SEO best practices on your website will help to ensure that your web content is seen by as many potential customers as possible. The more visitors you have, the better your chances are of converting those visits into sales!

          Local search engine optimization (SEO) helps local businesses gain visibility by optimizing their local business listings for local search. A business that leverages local SEO will include its address, phone number, local opening times, and exact location in the form of a local citation. The goal is to rank for local searches which are usually performed by people in a specific geographical region looking for a business near them.

          We typically see results within the first 30 to 60 days, but when it comes to SEO, there are many factors at play. It's important to remember that SEO is a long-term strategy and results may not come as fast at you wish.

        • FAQs

          Digital advertising uses the internet to send advertisements to customers who are online through different websites and social media platforms like Google, Bing, LinkedIn and Facebook.

          The price for Google Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

          The price for Social Media Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

        • FAQs

          This depends on the complexity and size of a redesign and if eCommerce is needed. On average, it takes around 14-18 weeks from the web design intensive stage to launch.

          If your website experiences the following issues: it’s not responsive on all devices, has a slow loading speed, the design appears old and tired, users don’t spend long on the site, sales are stagnant, or your business is going through a rebranding - your website needs a redesign to boost your brand awareness and sales.

          Sometimes there’s no need to rebuild a website. Minor edits, refreshing page content and images, or restructuring page layout for SEO best practices can boost traffic and sales.

        • FAQs

          Semantic search launched in 2013 with the release of Google's Hummingbird update. Since then, Google's search engine has become more complex. The integration of machine learning, with RankBrain, and NLP, with BERT, has enabled the search engine to better understand the context of a query and deliver more personalized and targeted results. Semantic SEO is the process of creating machine-readable content using structured data and linked open data to help search engines better understand your content.

          On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page SEO refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals. From meta tags to page content, website structure, and HTML, on-page optimization services are focused on making your website more visible to search engines.

          Structured data refers to any organized data that conforms to a certain format, such as information in a relational database. When information is highly structured and predictable, search engines can more easily organize and display it in creative ways. Structured data involves using a piece of code that is laid out in a specific format easily understood by search engines. The search engines read the code and use it to display search results in a more dynamic way.

        • FAQs

          An SEO agency has experts in different areas of search engine optimization that may be out of the realm of your marketing team's abilities. SEO can be very complex and time-consuming. Furthermore, as search engine algorithms change it can be difficult to stay current on the latest ranking factors and strategies for improving online visibility. You will likely see a greater return on investment and better results from using a professional SEO agency than you would from tackling this on your own.

          As a digital marketing agency, SMA Marketing provides products and services in four areas: SEO, Local SEO, Digital Advertising, and Web Design

          We focus on building authentic, long-lasting relationships with our clients. We’re goal oriented and results driven and believe in doing good and making a difference in the world.

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8 Simple Ways to Increase SEO Leads to Your Website

Ryan Shelley, CPBI

July 24, 2015

When it comes to having success driving traffic to your website there is no magic formula. There are however, a few simple and strategic actions you can take to give your site an edge over the competition. According to Search Engine Journal, SEO leads have a 14.6% close rate, while outbound leads (such as direct mail or print advertising) have a 1.7% close rate.  SEO lead generation starts to look even more impressive when you throw in the stat that it costs on average 39% less than it’s outbound marketing cousins.

More Helpful Articles on SEO:

O.K., by this point I hope you are buying in to what I am selling and are starting to realize the power of SEO lead generation. So what now? What can you do as a website owner to grow your site’s traffic and increase SEO leads? Below are 8 simple things any website owner can do to increase traffic and generate quality SEO leads.

Build A Strong Foundation

25 And the rain fell, and the floods came, and the winds blew and beat on that house, but it did not fall, because it had been founded on the rock. – Matthew 7:25 (ESV)

A firm foundation is essential to your success. This means taking all the little things into account, not cutting corners and making sure that your site is ready to share all of its great content with the world. For more details on SEO basics check out this article.

Focus Your Content Around Long Tailed Keywords

Optimizing your content around the right keywords can be the difference between your success and failure. In order to make sure you are choosing the right keywords, you must start with research. By determining what keywords your targeted persona is searching for, you can make sure that you optimize your content specifically for them. When it comes to SEO, think user first, search engine second!

Give The Crawlers As Much Information As You Can

After we’ve set our site up for the visitor, we then need to address what we are telling the crawlers. Too many website owners miss the opportunity to tell the crawlers, in more detail, what their site is about. Every chance you get to share with the search engines about your site should be taken! Use meta tags, optimized images, schema and content to give the crawlers the clearest picture possible.

Speed Matters

47% of consumers expect a web page to load in 2 seconds or less. <– Tweet This. We live in an instant world and consumers are demanding that they get what they want, when they want it!  Trim the fat and stay away from heavy code that slows your site down. Google also gives more weight to a site that loads quickly.  So simply by increasing the speed of your site you will please your users and the search engines at the same time!

Mobile Friendly Is A Must

Mobile is the future of search. In April of 2015, Google released the dreaded Mobilegeddon update that would penalize the mobile search ranking of any site that was not deemed “mobile-friendly.” Creating a quality mobile experience will not only help your mobile search rankings, but also give your leads a more pleasant experience.

Think Link Earning, Then Link Building

Yes links still matter; no you should not buy them from Fiverr  <– Tweet This. Backlinks are still a huge part of your site’s success. Think of them as votes for your website, but not every vote is counted the same. By focusing on adding value with your content and online interactions you can earn links from high PR sites that grab the search engines’ attention. This takes a little more work on your end but the lasting results are worth it!

Be Social

Social does have some weight in your overall organic ranking but the power of being social goes much deeper than your run of the mill search engine. Facebook is jumping into the search game to provide its users with more ways to connect with the world, without leaving the network. This is a trend I believe we will see more of in the future and website owners need to take notice.  By connecting and marketing your site on the major social networks can only help in the long run

Measure, Analyze and Refocus If Needed

In college I remember having to take a statistics class and thinking to myself that I’ll never use this in my life. Man was I wrong. As a digital marketer, measuring, tracking and understanding all of the analytics associated with a specific campaign is essential. You can’t know if what you are doing is working unless you are tracking it.  Track your efforts and every action you take so that you can determine whether or not what you are doing is actually working!

Well there you go, 8 simple ways to increase SEO leads to your website. Remember it all starts with a strong foundation. Without that piece all of the other work you put into marketing your site is a waste of time. SEO works. It just takes time, determination and yes even a little luck. I’ll leave you with this great quote; “The price of success is hard work, dedication to the job at hand, and the determination that whether we win or lose, we have applied the best of ourselves to the task at hand.” Vince Lombardi

Want to turn your website into a lead generation machine? Wish that you could collect better information for your sales team? Learn about how Inbound Marketing is helping businesses in your area grow faster and smarter than ever before.

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Ryan Shelley, CPBI

Ryan is passionate about helping companies make a more personal connection online with their customers and prospects. He is a regular contributor to Search Engine Land, the largest and most popular SEO news site on the web. His works have also been featured on the HubSpot Blog, Business2Community and by LinkedIn Marketing Solutions.

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