• FAQs

          Search engine optimization (SEO) helps businesses drive visits to their website through organic search traffic. Given that the top organic search results receive a third of the clicks, a decline in ranking could be detrimental for your business. Implementing SEO best practices on your website will help to ensure that your web content is seen by as many potential customers as possible. The more visitors you have, the better your chances are of converting those visits into sales!

          Local search engine optimization (SEO) helps local businesses gain visibility by optimizing their local business listings for local search. A business that leverages local SEO will include its address, phone number, local opening times, and exact location in the form of a local citation. The goal is to rank for local searches which are usually performed by people in a specific geographical region looking for a business near them.

          We typically see results within the first 30 to 60 days, but when it comes to SEO, there are many factors at play. It's important to remember that SEO is a long-term strategy and results may not come as fast at you wish.

        • FAQs

          Digital advertising uses the internet to send advertisements to customers who are online through different websites and social media platforms like Google, Bing, LinkedIn and Facebook.

          The price for Google Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

          The price for Social Media Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

        • FAQs

          This depends on the complexity and size of a redesign and if eCommerce is needed. On average, it takes around 14-18 weeks from the web design intensive stage to launch.

          If your website experiences the following issues: it’s not responsive on all devices, has a slow loading speed, the design appears old and tired, users don’t spend long on the site, sales are stagnant, or your business is going through a rebranding - your website needs a redesign to boost your brand awareness and sales.

          Sometimes there’s no need to rebuild a website. Minor edits, refreshing page content and images, or restructuring page layout for SEO best practices can boost traffic and sales.

        • FAQs

          Semantic search launched in 2013 with the release of Google's Hummingbird update. Since then, Google's search engine has become more complex. The integration of machine learning, with RankBrain, and NLP, with BERT, has enabled the search engine to better understand the context of a query and deliver more personalized and targeted results. Semantic SEO is the process of creating machine-readable content using structured data and linked open data to help search engines better understand your content.

          On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page SEO refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals. From meta tags to page content, website structure, and HTML, on-page optimization services are focused on making your website more visible to search engines.

          Structured data refers to any organized data that conforms to a certain format, such as information in a relational database. When information is highly structured and predictable, search engines can more easily organize and display it in creative ways. Structured data involves using a piece of code that is laid out in a specific format easily understood by search engines. The search engines read the code and use it to display search results in a more dynamic way.

        • FAQs

          An SEO agency has experts in different areas of search engine optimization that may be out of the realm of your marketing team's abilities. SEO can be very complex and time-consuming. Furthermore, as search engine algorithms change it can be difficult to stay current on the latest ranking factors and strategies for improving online visibility. You will likely see a greater return on investment and better results from using a professional SEO agency than you would from tackling this on your own.

          As a digital marketing agency, SMA Marketing provides products and services in four areas: SEO, Local SEO, Digital Advertising, and Web Design

          We focus on building authentic, long-lasting relationships with our clients. We’re goal oriented and results driven and believe in doing good and making a difference in the world.

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8 Reasons Your Business Needs a Local SEO Strategy [Infographic]

Ryan Shelley, CPBI

October 27, 2022

To improve your online visibility and grow your organic traffic, brick-and-mortar business owners need to consider a local SEO strategy. Keep reading this blog article to learn what local SEO is and a few reasons why your business needs to implement a local SEO strategy.

What is Local SEO?

Local SEO is the process of improving the visibility of your local business online. It centers around on-page optimizations for location-specific keywords as well as setting up a Google Business Profile, formerly known as Google My Business.

Local search encompasses queries such as:

  • Veterinarian near me
  • Handyman near me
  • Lawyer in [city name]
  • Grocery store in [city name]

There are a few unique ranking factors at play when it comes to local SEO. To gather information for local search, search engines rely on elements such as:

  • Google Business Profile
  • Local content and blog posts
  • Social media profiles
  • Inbound links
  • Citations in business directories and other business listings
  • Local business schema
  • Online reviews (both positive reviews and negative reviews)
  • Voice search optimization
  • Customer reviews

Local SEO Tools

Local SEO tools can help you implement your strategy and measure your success. Here are a few we like to keep in our toolkit:

Local SEO Speaks Directly to Your Target Audience

As a local SEO agency, we have helped a number of local and regional businesses with physical locations reach their growth goals using SEO and internet marketing. By implementing a local SEO strategy, you can get your message in front of your potential customers at the right time.

A great local SEO strategy will serve your ideal buyer by ensuring an excellent user experience online and in person. It’s not helpful to show up in a search query that provides the wrong information! Details such as updating business hours on your Google Business Profile, promoting special offers, and including target keywords in content can potentially increase your organic search visibility.

Talk is cheap, we know. As a trusted local SEO agency, we know that if you want to be trusted, you have to show proof. This infographic is designed to do just that. These stats speak for themselves and after taking a look, we hope you see how important it is for your business to have a search strategy.

8 Reasons Your Business Needs a Local SEO Strategy [Infographic] (1)

 

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8 Reasons Why Your Business Needs Local SEO

 

  1. 97% of users searched online to find a local business.
  2. Local and organic searches together make up 69% of overall digital traffic.
  3. A purchase follows 28% of all local searches.
  4. 46% of all searches on Google are for a local business or local service.
  5. “Near me” mobile searches increased by 136% in 2021.
  6. 78% of consumers use the internet to find information about local businesses more than once a week.
  7. Over 60% of consumers will disregard a business if they can’t find it online.
  8. The average ROI for a local SEO campaign is over 500% after 3 years.

Resources:

https://www.onthemap.com/blog/local-seo-stats/

https://www.safaridigital.com.au/blog/local-seo-statistics/

https://www.brightlocal.com/research/local-consumer-review-survey/

https://www.seroundtable.com/google-46-of-searches-have-local-intent-26529.html

https://newreachagency.com/blog/local-seo-stats/

Give Your SEO Efforts a Boost

SEO has become a very popular buzzword in the business community, but it has been around since the start of the web. We have spoken with a number of businesses that have been burned by so-called local SEO agencies and, in return, have written off the whole concept. We’re here to change that.

Our team has helped dozens of local businesses improve their online presence and search rankings. If you are ready to help your local business stand out from the rest, contact us today to set up a time to talk to one of our local SEO specialists.

We hope this information helped open your eyes to the importance of local SEO and its role in your internet marketing campaign. Build a stronger SEO foundation for your website using our free On-Page SEO checklist. Download your copy by clicking below.

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This article was originally published on June 17, 2015, and has been updated with fresh content. 

Ryan Shelley, CPBI

Ryan is passionate about helping companies make a more personal connection online with their customers and prospects. He is a regular contributor to Search Engine Land, the largest and most popular SEO news site on the web. His works have also been featured on the HubSpot Blog, Business2Community and by LinkedIn Marketing Solutions.

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