With the New Year just around the corner, it’s time to get “out with the old and in with the new.” The web offers thousands of tools for digital marketers. Researching and experimenting with such an abundance of tools can be a long and overwhelming process. So, we’ve put together a list of some of the top digital marketing tools that make life a whole lot easier.
Databox is a tool that pulls all your website data into one place, making it easy to track your performance in real-time. Select a template or mix and match metrics to view all the data you need in one spot. Databox easily calculates the KPIs most important to you. At SMA, we like to use the Traffic Dashboard which includes the number of site visits, top pages, top channels, and average time spent on page.
Moz offers some great SEO tools, both free and paid. They have backlink tools, keyword research tools, page analyzing tools, and a great site-crawler. I really like using the MozBar Chrome plugin, which provides instant metrics for any page. If you’re serious about improving your SEO, you’re going to want to check out Moz.
Whether you are a HubSpot partner or you are using HubSpot for free, this marketing platform provides a ton of helpful benefits for inbound marketers. At SMA, we use HubSpot for email marketing, social media, blogging, and to build landing pages. You can also view important KPIs on your HubSpot Dashboard. It is a central hub for all things inbound. If you’re looking to learn more about digital marketing, HubSpot Academy has a great variety of certification courses that will teach you useful information related to marketing strategy.
Google Analytics is a must-have for anyone in digital marketing. At first glance, this tool can seem a little daunting, but if you use it to its full capabilities, you will receive a ton of insight. With this tool, you can get a better understanding of your customers. You can track users over time to see how they are engaging with your site. If you’re looking to increase your understanding of Google Analytics, I recommend Google Analytics Academy. This is a free course that will help you learn the ins and outs of the program so you can use it to its full benefit.
If you’re looking for an all-in-one social media tool, SocialBee is for you! SocialBee offers tools and services for content posting and recycling, follower growth, engagement, and so much more. Easily divide the content you have into categories and SocialBee will automatically build a content calendar. You can post new content directly on Twitter, Facebook, and LinkedIn and import blogs and articles though SocialBee’s RSS import.
SEMRush is another effective SEO tool. SEMRush offers a complete SEO workflow, which includes a technical SEO and backlink audit. You can also use it for PPC, social media, and content creation.
Canva is a great tool for creating professional-looking images. This tool allows you to easily create social graphics, CTA buttons, infographics, and offers for FREE! Canva has a huge selection of fonts, graphics, and templates or you can simply create your own from scratch. This tool is perfect for someone who doesn’t have access to some of the more difficult design programs like Photoshop or InDesign.
With such an array of digital marketing tools, it is important to know which ones truly drive results. Now, you can ring in the New Year with some effective tools under your belt! If you’re struggling to develop a digital marketing solution for your business, contact SMA Marketing today. As SEO experts, we will help you develop a digital marketing plan to make 2019 a year of company growth!
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