If you own a business, it is likely you are interested in improving your search engine rankings to make it easier for your customers to find you. In doing so, it is important for your site to have content that search engines can index. Here is where having solid blog content can help.
There are many benefits to blogging for all types of businesses today. In short, companies with blogs have better marketing results. Blogging takes some time and effort, but it is relatively simple. Even better, blog posts can continue providing benefits long after they are published.
Table of Contents
Here are Seven Ways Blogs Can Help Your Business Right Now.
1. Increase Online Traffic
According to HubSpot, companies that blog see 55% more visitors. A blog gives people a reason to visit your site regularly, especially if you provide quality and useful content. More traffic is good for any and all types of businesses. Be sure to use catchy headlines and valuable content that speaks to your audience’s concerns and you are certain to bring in more traffic.
2. Convert and Nurture Customers
Think about how you do research before purchasing a product. You probably use Google to help inform your decision. Have you ever Googled something and found yourself seeking answers on a blog site? Finding useful, compelling, and informative blog content can help sway your opinion, playing a huge factor in where you make your purchases.
An informative blog helps your leads research solutions to their problems. If your solutions are compelling enough, you will convert them to customers. Continuously providing valuable information will nurture your relationship, keeping them around for good.
3. Keep Customers Engaged
Interesting and engaging blog content encourages people to start reading your articles for fun or at their leisure. Over time, you can build a connection with your readers, giving you the opportunity to build trust and loyalty with your audience. Some blog articles may be need-oriented, focusing on providing answers to your reader’s concerns and questions. Other posts, however, can focus more on stimulating the demand for something your readers didn’t know they wanted in the first place.
4. Attract Inbound Links
Blog content that is educational and informative can attract links from other online sources. Inbound links are desirable when they come from reputable sources. These links indicate that your content has authority and is worth directing traffic toward.
5. Improve Your SEO
Blogs successfully improve the number of inbound links and indexed pages associated with your site, both of which are important components of an effective SEO strategy. SEO is a long-term process, but implementing a blog can help significantly enhance your search engine rankings over time. In other words, your business is likely to continue to see results long after an initial blog post.
6. Generate a Positive Marketing ROI
Within its State of Inbound Report, HubSpot found that nearly 79% of companies with blogs generated a positive ROI for all of their marketing efforts. The 2018 version of this report suggests that blogs have the highest overall impact in generating a positive ROI.
7. Differentiate Your Business
It is likely there are a ton of other businesses out there that provide either the same or similar products or services that you do. However, no two companies are identical. It is important for you to emphasize to your audience what makes your company unique. Blogging helps you showcase your brand’s personality, information and other important qualities that differentiate your business from others in the same market.
Businesses are always finding new ways in which blogs are positively impacting their companies. Regardless of the type of business you own, consider adding blog articles to your site so you can start reaping the benefits today.
Having trouble optimizing your blog for search engines? Click below to get our FREE step-by-step SEO guide.