• FAQs

          Search engine optimization (SEO) helps businesses drive visits to their website through organic search traffic. Given that the top organic search results receive a third of the clicks, a decline in ranking could be detrimental for your business. Implementing SEO best practices on your website will help to ensure that your web content is seen by as many potential customers as possible. The more visitors you have, the better your chances are of converting those visits into sales!

          Local search engine optimization (SEO) helps local businesses gain visibility by optimizing their local business listings for local search. A business that leverages local SEO will include its address, phone number, local opening times, and exact location in the form of a local citation. The goal is to rank for local searches which are usually performed by people in a specific geographical region looking for a business near them.

          We typically see results within the first 30 to 60 days, but when it comes to SEO, there are many factors at play. It's important to remember that SEO is a long-term strategy and results may not come as fast at you wish.

        • FAQs

          Digital advertising uses the internet to send advertisements to customers who are online through different websites and social media platforms like Google, Bing, LinkedIn and Facebook.

          The price for Google Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

          The price for Social Media Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

        • FAQs

          This depends on the complexity and size of a redesign and if eCommerce is needed. On average, it takes around 14-18 weeks from the web design intensive stage to launch.

          If your website experiences the following issues: it’s not responsive on all devices, has a slow loading speed, the design appears old and tired, users don’t spend long on the site, sales are stagnant, or your business is going through a rebranding - your website needs a redesign to boost your brand awareness and sales.

          Sometimes there’s no need to rebuild a website. Minor edits, refreshing page content and images, or restructuring page layout for SEO best practices can boost traffic and sales.

        • FAQs

          Semantic search launched in 2013 with the release of Google's Hummingbird update. Since then, Google's search engine has become more complex. The integration of machine learning, with RankBrain, and NLP, with BERT, has enabled the search engine to better understand the context of a query and deliver more personalized and targeted results. Semantic SEO is the process of creating machine-readable content using structured data and linked open data to help search engines better understand your content.

          On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page SEO refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals. From meta tags to page content, website structure, and HTML, on-page optimization services are focused on making your website more visible to search engines.

          Structured data refers to any organized data that conforms to a certain format, such as information in a relational database. When information is highly structured and predictable, search engines can more easily organize and display it in creative ways. Structured data involves using a piece of code that is laid out in a specific format easily understood by search engines. The search engines read the code and use it to display search results in a more dynamic way.

        • FAQs

          An SEO agency has experts in different areas of search engine optimization that may be out of the realm of your marketing team's abilities. SEO can be very complex and time-consuming. Furthermore, as search engine algorithms change it can be difficult to stay current on the latest ranking factors and strategies for improving online visibility. You will likely see a greater return on investment and better results from using a professional SEO agency than you would from tackling this on your own.

          As a digital marketing agency, SMA Marketing provides products and services in four areas: SEO, Local SEO, Digital Advertising, and Web Design

          We focus on building authentic, long-lasting relationships with our clients. We’re goal oriented and results driven and believe in doing good and making a difference in the world.

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7 Ways a Blog Can Help Your Business Right Now

7 Ways a Blog Can Help Your Business Right Now

 If you own a business, it is likely you are interested in improving your search engine rankings to make it easier for your customers to find you. In doing so, it is important for your site to have content that search engines can index. Here is where having solid blog content can help.

There are many benefits to blogging for all types of businesses today. In short, companies with blogs have better marketing results. Blogging takes some time and effort, but it is relatively simple. Even better, blog posts can continue providing benefits long after they are published.

Here are Seven Ways Blogs Can Help Your Business Right Now.

1. Increase Online Traffic

According to HubSpot, companies that blog see 55% more visitors. A blog gives people a reason to visit your site regularly, especially if you provide quality and useful content. More traffic is good for any and all types of businesses. Be sure to use catchy headlines and valuable content that speaks to your audience’s concerns and you are certain to bring in more traffic.

2. Convert and Nurture Customers 

Think about how you do research before purchasing a product. You probably use Google to help inform your decision. Have you ever Googled something and found yourself seeking answers on a blog site? Finding useful, compelling, and informative blog content can help sway your opinion, playing a huge factor in where you make your purchases.

An informative blog helps your leads research solutions to their problems. If your solutions are compelling enough, you will convert them to customers. Continuously providing valuable information will nurture your relationship, keeping them around for good.

3. Keep Customers Engaged 

Interesting and engaging blog content encourages people to start reading your articles for fun or at their leisure. Over time, you can build a connection with your readers, giving you the opportunity to build trust and loyalty with your audience. Some blog articles may be need-oriented, focusing on providing answers to your reader’s concerns and questions. Other posts, however, can focus more on stimulating the demand for something your readers didn’t know they wanted in the first place.

4. Attract Inbound Links

Blog content that is educational and informative can attract links from other online sources. Inbound links are desirable when they come from reputable sources. These links indicate that your content has authority and is worth directing traffic toward.

5. Improve Your SEO

Blogs successfully improve the number of inbound links and indexed pages associated with your site, both of which are important components of an effective SEO strategy. SEO is a long-term process, but implementing a blog can help significantly enhance your search engine rankings over time. In other words, your business is likely to continue to see results long after an initial blog post.

6. Generate a Positive Marketing ROI

Within its State of Inbound Report, HubSpot found that nearly 79% of companies with blogs generated a positive ROI for all of their marketing efforts. The 2018 version of this report suggests that blogs have the highest overall impact in generating a positive ROI.

7. Differentiate Your Business

It is likely there are a ton of other businesses out there that provide either the same or similar products or services that you do. However, no two companies are identical. It is important for you to emphasize to your audience what makes your company unique. Blogging helps you showcase your brand’s personality, information and other important qualities that differentiate your business from others in the same market.

Businesses are always finding new ways in which blogs are positively impacting their companies. Regardless of the type of business you own, consider adding blog articles to your site so you can start reaping the benefits today.

Having trouble optimizing your blog for search engines? Click below to get our FREE step-by-step SEO guide. 

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