• FAQs

          Search engine optimization (SEO) helps businesses drive visits to their website through organic search traffic. Given that the top organic search results receive a third of the clicks, a decline in ranking could be detrimental for your business. Implementing SEO best practices on your website will help to ensure that your web content is seen by as many potential customers as possible. The more visitors you have, the better your chances are of converting those visits into sales!

          Local search engine optimization (SEO) helps local businesses gain visibility by optimizing their local business listings for local search. A business that leverages local SEO will include its address, phone number, local opening times, and exact location in the form of a local citation. The goal is to rank for local searches which are usually performed by people in a specific geographical region looking for a business near them.

          We typically see results within the first 30 to 60 days, but when it comes to SEO, there are many factors at play. It's important to remember that SEO is a long-term strategy and results may not come as fast at you wish.

        • FAQs

          Digital advertising uses the internet to send advertisements to customers who are online through different websites and social media platforms like Google, Bing, LinkedIn and Facebook.

          The price for Google Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

          The price for Social Media Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

        • FAQs

          This depends on the complexity and size of a redesign and if eCommerce is needed. On average, it takes around 14-18 weeks from the web design intensive stage to launch.

          If your website experiences the following issues: it’s not responsive on all devices, has a slow loading speed, the design appears old and tired, users don’t spend long on the site, sales are stagnant, or your business is going through a rebranding - your website needs a redesign to boost your brand awareness and sales.

          Sometimes there’s no need to rebuild a website. Minor edits, refreshing page content and images, or restructuring page layout for SEO best practices can boost traffic and sales.

        • FAQs

          Semantic search launched in 2013 with the release of Google's Hummingbird update. Since then, Google's search engine has become more complex. The integration of machine learning, with RankBrain, and NLP, with BERT, has enabled the search engine to better understand the context of a query and deliver more personalized and targeted results. Semantic SEO is the process of creating machine-readable content using structured data and linked open data to help search engines better understand your content.

          On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page SEO refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals. From meta tags to page content, website structure, and HTML, on-page optimization services are focused on making your website more visible to search engines.

          Structured data refers to any organized data that conforms to a certain format, such as information in a relational database. When information is highly structured and predictable, search engines can more easily organize and display it in creative ways. Structured data involves using a piece of code that is laid out in a specific format easily understood by search engines. The search engines read the code and use it to display search results in a more dynamic way.

        • FAQs

          An SEO agency has experts in different areas of search engine optimization that may be out of the realm of your marketing team's abilities. SEO can be very complex and time-consuming. Furthermore, as search engine algorithms change it can be difficult to stay current on the latest ranking factors and strategies for improving online visibility. You will likely see a greater return on investment and better results from using a professional SEO agency than you would from tackling this on your own.

          As a digital marketing agency, SMA Marketing provides products and services in four areas: SEO, Local SEO, Digital Advertising, and Web Design

          We focus on building authentic, long-lasting relationships with our clients. We’re goal oriented and results driven and believe in doing good and making a difference in the world.

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7 Mobile SEO Tips You Need Right Now

SMA Marketing Team

October 11, 2017

    Did you know that mobile devices account for more than 52% of all Internet searches? Nowadays your online marketing campaign has to target mobile users. Our highly-connected world has enabled people to search and view websites while on the go from a variety of devices. Most searches are done on a cell phone and it’s time to put a mobile SEO strategy in place. Here are 7 tips you need to help you get started.

    This means that if your website isn’t optimized for mobile usage, you’re losing leads and conversions. A non-optimized mobile site will also slip in search engine rankings. The good news is that optimizing your site is easy. Keep reading for 7 mobile SEO tips to boost your site’s visibility.

    1. Determine How Mobile Friendly Your Site Is

    Before making any decisions as to a way forward for mobile SEO, you’ll need to know where you stand.

    Google offers a free tool that will determine the mobile usability of your site. With this tool, you can test all sorts of mobile factors including:

    • Use of plugins
    • Viewport width
    • Content sizing
    • Use of Flash
    • Font sizes
    • Positioning of page elements

    The report results can be used to shape your next moves. Maybe you need to redesign your website for smaller screen usage. Or maybe you need to optimize content and remove certain plugins.

    2. Use Responsive Design

    One of the best mobile SEO tactics is to embrace responsive design.

    This design approach responds to a user’s platform, screen size, and orientation. In turn, your website is more likely to load for a larger number of users.

    But why not just create a mobile site for all mobile users?

    The biggest issue with a mobile site is that screen sizes continue to change. With new mobile phones and tablets released each year, you’re going to have a hard time keeping up with the dozens of screen sizes.

    Responsive design is all encompassing and will deliver the best experience for mobile users.

    3. Get Involved in Social Media

    The use of social media on mobile devices has continuously grown. In fact, 80% of time spent on social media is through the use of a mobile device.

    Getting involved in social media is a must if you want to grow your company’s visibility. This mobile SEO strategy allows you to engage with potential consumers while targeting existing customers.

    Use Facebook to share company information and updates. Twitter is the ideal place for holding hashtag contests.

    The key is to get involved and stay involved. Engaging in conversations and campaigns keeps your company’s name relevant.

    4. Focus on Page Load Time

    For mobile browsers, there’s nothing worse than a slow website. In fact, mobile users expect pages to load within 3 seconds or less. After 3 seconds, 53% of users will abandon the page.

    Slow pages may be costing you leads and conversions. So how can you speed up your website?

    Some steps to take include:

    • Removing unused script
    • Minimize HTTP requests
    • Compressing files
    • Enabling browser caching
    • Optimizing images

    Page load time is a critical factor in the success of your website.

    5. Focus on Local Searches

    Local SEO is another important piece of mobile optimization. Mobile users often search for products and services in their area.

    This means that your website will need to be optimized for local searches.

    One of the easiest ways to do this is to include state and city names in your content. This includes meta descriptions, title tags, and H1 headings.

    Aside from onsite content, offsite content is just as important.

    To build your company’s visibility, create a Google My Business Listing. This is a free service that allows Internet searchers to locate your business as well as read customer reviews and even view images.

    You may also want to create a Google Maps as well as a Google+ page.

    6. Optimize for Mobile Keyword Searches

    If you already have existing content, such as a company blog, chances are you know about the importance of keyword optimization. But, mobile keyword optimization is a little different.

    The days of text-based Internet searches have taken a back seat. Instead, consumers are increasingly using voice-based searches.

    In fact, 41% of mobile users have embraced voice search. It’s much more convenient to ask Siri or Google to find a local business for you.

    With mobile keyword optimization, you’ll want to focus on voice search-friendly keywords. As consumers embrace more voice activated technologies, your website content will need to keep up.

    To make your website more voice search friendly:

    • Optimize using conversational search queries
    • Answer questions in your content
    • Use structured data markup
    • Create a FAQs page

    The voice search trend isn’t going away anytime soon. Your business will want to focus on voice search optimization to stay ahead of competitors.

    7. Consider Using Accelerated Mobile Pages

    Google’s Accelerated Mobile Pages (AMP) is a new initiative that seeks to provide faster mobile pages. These pages don’t look any different than a normal HTML web page. The biggest difference is the insanely fast load time.

    With faster pages comes a much better browsing experience for users.

    Pages designed using AMP incorporate simpler forms of client-side scripting. This means you can still use HTML, CSS, and JavaScript on your site, but you’ll instead use the AMP versions.

    These script libraries are slimmed down and load much faster than standard libraries.

    For added speed, the pages are cached in the cloud. Script and caching techniques combined enable an under a second page load time.

    Other benefits of using AMP including improved search engine ranking as well as increased visibility. While this initiative is still evolving, now is a good time to benefit from it.

    Expert Mobile SEO

    The importance of mobile SEO cannot be overstated.

    Mobile users are more likely to return if they have a good experience on your website. But, optimizing your website for mobile use requires time and effort.

    Finding it hard to find the time? If so, SMA Marketing is here to help.

    Our company offers a variety of services, including web design, inbound marketing, and SEO. We embrace creating connections with consumers to drive your company’s success.

    Contact our team today to learn how we can help you.

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