One habit that isn't changing anytime soon is that most people take time to research a company, product, or service on the internet before making a purchase. Digital marketing is a necessity for companies. Often, your website is your first opportunity to impress potential clients. For today's consumer, 67%-80% of the buyer’s journey is digital.
A well-rounded content marketing strategy will help you connect with your ideal buyer, move potential customers through a buyer's journey, and delight your clients to improve retention.
A well-written blog article will clearly convey your message to your reader and search engines. It's important for both to understand the context of your content. By utilizing SEO best practices, you will increase your content's opportunities to show up in search queries for different keywords relevant to your industry or niche. It takes time and money to develop high-quality content. However, it's the cornerstone of every digital marketing strategy because of all the different ways you can repurpose a long-form piece of content.
Blog Stats to Note for 2023:
Adding a video is one of the quickest ways to enhance your written content and greatly improve your opportunities to rank in search. There are two ways to include written and video content together in a blog post. If you start with the video, you can add a transcript of the video's spoken words. Need a simple video editor? Type Studio enables you to edit videos simply by editing the transcribed text.
If you start with the written content, you can add a video to provide deeper content on a topic. This may draw in visual learners who don't have the time or patience for longer blog posts.
Another great way to use video marketing is on social media. Instagram Stories, Facebook Stories, and Google web stories all offer visual opportunities to connect with potential leads in unique ways.
Video Stats to Note for 2023:
Source: PersonifyCorp
Google Web Stories are video-first pieces. A web story allows audiences to interact through tappable pages featuring audio, images, and text.
Web Stories are incredibly versatile and appear in standard Google Search results and as carousels in Google Discover. They can be embedded in newsletters and shared on social media accounts as well as YouTube Shorts. The ability to repurpose the content is a bonus.
According to Google, the web story styles that work the best are stories focused on evergreen information. Focus on first-person narratives, live stories, educational and experiential stories, quizzes, and polls.
Web Story Stats to Note for 2023:
Source: Storifyme
If you want to expand your audience and video isn't your preference, consider developing a podcast or recording an eBook. Podcasts are constantly growing in popularity, along with audiobooks. While audiobooks are sometimes more of an investment, they are becoming more accessible as libraries invest in Libby and Hoopla memberships.
Podcast Stats to Note for 2023:
Source: Neil Schaffer
Audiobook Stats to Note for 2023:
Source: Wordsrated.com
Email marketing is a key part of a holistic content marketing strategy because it allows you to personalize and target your communication with each contact. Email is used for every aspect of a customer's buyer's journey, starting with lead generation. You can continue to engage your customers and delight them by offering insider discounts on new products or services.
Email Stats to Note for 2023:
Source: OptinMonster
The visual learning style popularized by Neil D. Fleming is one of three distinct types. Fleming explains that visual learners need to see information to learn it. This "seeing" takes many forms from spatial awareness, photographic memory, color/tone, brightness/contrast, and other visual information. Include visual content in your content marketing such as infographics, photos, graphs, charts, slide decks, and web stories. One easy way to incorporate visual content is to have a custom image with every blog post.
Visual Content Stats to Note for 2023:
Source: DemandSage
As you strive to extend your digital reach, it's helpful to leverage social media. Social media channels like Instagram, YouTube, Facebook, Pinterest, Twitter, and LinkedIn are excellent places to connect with your target audience, share content, and answer questions.
It's essential to spend time developing a buyer persona. This way, you will know which social media platforms will best connect your brand with your target buyer. You will want to plan out your social media posts and look ahead and consider ways you can incorporate interactive content such as polls.
Social Media Stats to Note for 2023:
Source: Hootsuite
Global Social Media Monthly Active Users as of January 2023:
Facebook – 2.958 million
YouTube – 2.514 million
WhatsApp – 2 Million
Instagram – 2 Million
TikTok – 1051 Million
Twitter – 556 Million
Pinterest – 445 Million
Source: DataReportal
As you develop your content marketing strategy, consider how to incorporate each of these aspects into your overall digital marketing efforts. If you're looking to delegate your content marketing strategy development or need help thinking through how to implement your ideas best, give us a call. We're content marketing experts who specialize in customized strategies.
Editor's Note: This article was originally published on February 11, 2021, and has been updated with fresh content.
We are a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for us to earn fees by linking to Amazon.com and affiliated sites.
Headquartered in Melbourne, FL
Blog Comments