• FAQs

          Search engine optimization (SEO) helps businesses drive visits to their website through organic search traffic. Given that the top organic search results receive a third of the clicks, a decline in ranking could be detrimental for your business. Implementing SEO best practices on your website will help to ensure that your web content is seen by as many potential customers as possible. The more visitors you have, the better your chances are of converting those visits into sales!

          Local search engine optimization (SEO) helps local businesses gain visibility by optimizing their local business listings for local search. A business that leverages local SEO will include its address, phone number, local opening times, and exact location in the form of a local citation. The goal is to rank for local searches which are usually performed by people in a specific geographical region looking for a business near them.

          We typically see results within the first 30 to 60 days, but when it comes to SEO, there are many factors at play. It's important to remember that SEO is a long-term strategy and results may not come as fast at you wish.

        • FAQs

          Digital advertising uses the internet to send advertisements to customers who are online through different websites and social media platforms like Google, Bing, LinkedIn and Facebook.

          The price for Google Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

          The price for Social Media Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

        • FAQs

          This depends on the complexity and size of a redesign and if eCommerce is needed. On average, it takes around 14-18 weeks from the web design intensive stage to launch.

          If your website experiences the following issues: it’s not responsive on all devices, has a slow loading speed, the design appears old and tired, users don’t spend long on the site, sales are stagnant, or your business is going through a rebranding - your website needs a redesign to boost your brand awareness and sales.

          Sometimes there’s no need to rebuild a website. Minor edits, refreshing page content and images, or restructuring page layout for SEO best practices can boost traffic and sales.

        • FAQs

          Semantic search launched in 2013 with the release of Google's Hummingbird update. Since then, Google's search engine has become more complex. The integration of machine learning, with RankBrain, and NLP, with BERT, has enabled the search engine to better understand the context of a query and deliver more personalized and targeted results. Semantic SEO is the process of creating machine-readable content using structured data and linked open data to help search engines better understand your content.

          On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page SEO refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals. From meta tags to page content, website structure, and HTML, on-page optimization services are focused on making your website more visible to search engines.

          Structured data refers to any organized data that conforms to a certain format, such as information in a relational database. When information is highly structured and predictable, search engines can more easily organize and display it in creative ways. Structured data involves using a piece of code that is laid out in a specific format easily understood by search engines. The search engines read the code and use it to display search results in a more dynamic way.

        • FAQs

          An SEO agency has experts in different areas of search engine optimization that may be out of the realm of your marketing team's abilities. SEO can be very complex and time-consuming. Furthermore, as search engine algorithms change it can be difficult to stay current on the latest ranking factors and strategies for improving online visibility. You will likely see a greater return on investment and better results from using a professional SEO agency than you would from tackling this on your own.

          As a digital marketing agency, SMA Marketing provides products and services in four areas: SEO, Local SEO, Digital Advertising, and Web Design

          We focus on building authentic, long-lasting relationships with our clients. We’re goal oriented and results driven and believe in doing good and making a difference in the world.

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6 Months with Growth Driven Design and This is All That Happened

In a world of smart phones, smart TVs and smart appliances, why do we settle for websites that are static and generic? Isn’t it time that we apply smart technology to the way we think about website design? Thankfully there is a solution. Growth Driven Design is a way to make your website smarter. It gives your site the flexibility to adapt to your users and deliver a more personalized experience.

A Growth Driven Design Year End Review:

We live in a customizable world. A world where the user experience is just as important as the products and services themselves. If we are going to be able to connect with our audience through our websites, we must understand what they need and how they want to interact with us. The end result is a place our users can go, to not only get what they need, but have an experience that creates a connection with our business.

A Brief Recap of My Journey

My journey with Growth Driven Design started about 6 months ago. I was a few months into embracing Inbound Marketing for my agency, but when looking at the conversion rates of my site, I was frustrated. I felt that my marketing efforts were going well. I had passed all of the Hubspot certification tests, all of my landing pages, emails and forms were designed for personas and met best practices. But for one reason or another the conversions just were not happening. I stumbled upon Growth Driven Design when my CAM at Hubspot sent me info on Luke Summerfeild’s upcoming webinar. Within 5 minutes, I was convinced. Growth Driven Design was the answer to my problems.

What Is Growth Driven Design?

Instead of building a site based on assumptions and hunches, Growth Driven Design is all about the data. The real difference is that your site is “living.” What I mean by that is that it’s always being tested and tweaked to maximize results. Below is a brief overview of how Growth Driven Design works.

By taking a systematic approach to shorten the time to launch and by focusing on real impact, Growth Driven Design helps to avoid the risks of traditional web design. Once the site is up, the process continues.

By constantly researching, testing and learning about a website’s visitors and how they use the site, we can make more informed ongoing website improvements. Through continuous improvements we can reach peak performance.

Growth Driven Design does more than just help create a better website. All of the actions taken are tightly integrated with marketing & sales. What we learn about visitors helps inform and improve marketing and sales strategies & tactics.

Here’s How Growth Driven Design Impacted My Marketing

So after 6 months of Growth Driven Design, it’s time to review the results. As I stated above and in a few other posts I’ve done on this topic (Growth Driven Design Posts), converting traffic was my number one issue.  I wasn’t generating a ton of traffic when I launched my new site, but I should have been converting better.


I officially started my inbound marketing in March of 2015. As you can see my traffic was growing each month and I was converting some of my visitors into contacts. My first leads were not great and many of them were current clients and others I knew were interested in what I was doing. In July my traffic grew, but as you could see, my visits-to-conversion rate dropped drastically.


In the first month of my GDD site, my visits-to-conversions were still below 1%. I continued to tweak and work on growing traffic. One of my hypothesis was that more traffic would equal more conversions. While I was able to “buy” more traffic through PPC, the percent of conversions went down. What was worse, the quality of the few leads I was getting were terrible.

I pulled my paid search back in October and simplified my landing pages. November was the month everything really started coming together. I added a resource center, about us page and tweaked the landing pages a little more. I also teamed up with BrightInfo and integrated more smart content on my site, as well as using their paid search platform. (Check out my case study on BrightInfo Here) The results were amazing. My visits-to-contact rate went through the roof. Even more incredible was the types of contacts I was getting. Finally, the leads I was pursuing were not just visiting my site, but connecting with me.

When I dug deeper into my metrics I was blown away by my landing page conversion rates. Across industries, the average landing page conversion rate is 2.35%, yet the top 25% are converting at 5.31% or higher, according to an article by Search Engine Land. As a Hubspot partner, we strive to meet the 20% conversion rate. Before the launch of my GDD site here were the top preforming landing pages.


My best preforming page was just over 15.5%. Here is what the happened in the first 3 months after the launch of my Growth Driven Designs site.


I got close to the magic number of 20% on one page, but others still were not quite there. You can see they were getting more traffic from page search, they just weren’t converting. This lead me to question my paid search strategy. Why would I pay for people to come to my site who didn’t want to be there?

Here was my hypothesis after these 3 months. Paid was driving traffic, but not the type of traffic I needed. Since they didn’t fit my persona, my site didn’t work nor would it work in converting them.  So after pulling the plug on AdWords and focusing more on the people who did need what my site had to offer, here is what happened.


There we go! That’s what I’m talking about. By taking a step back and looking at my strategy as a whole, I was able to make an informed decision about my content, my marketing strategy and how to create a website that invites my visitors to connect. All of my conversions went up and the trend has continued into January.

I see Growth Driven Design as just a piece of my entire marketing efforts, but an extremely important piece. Just changing your site month-to-month won’t produce results on its own. But when you merge GDD with a Full-Funnel Inbound Campaign and sprinkle in personalized content, you get results.

Just for fun here is one more graph that shows how it builds along the way.


The biggest lesson I have learned is to be consistent in your process and open to the possibility that you are wrong. I was dead wrong about AdWords and will never waste money there again. But paid search with BrightInfo did work. I had a 38% conversion rate with them in the first month.

By using all of the avenues available to drive traffic to my site, then adapting and building my site around my persona and their needs, I have set my agency up for continued growth. I now can back my intuition and feelings with data. This leads to better decisions and a much higher ROI.

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