• FAQs

          Search engine optimization (SEO) helps businesses drive visits to their website through organic search traffic. Given that the top organic search results receive a third of the clicks, a decline in ranking could be detrimental for your business. Implementing SEO best practices on your website will help to ensure that your web content is seen by as many potential customers as possible. The more visitors you have, the better your chances are of converting those visits into sales!

          Local search engine optimization (SEO) helps local businesses gain visibility by optimizing their local business listings for local search. A business that leverages local SEO will include its address, phone number, local opening times, and exact location in the form of a local citation. The goal is to rank for local searches which are usually performed by people in a specific geographical region looking for a business near them.

          We typically see results within the first 30 to 60 days, but when it comes to SEO, there are many factors at play. It's important to remember that SEO is a long-term strategy and results may not come as fast at you wish.

        • FAQs

          Digital advertising uses the internet to send advertisements to customers who are online through different websites and social media platforms like Google, Bing, LinkedIn and Facebook.

          The price for Google Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

          The price for Social Media Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

        • FAQs

          This depends on the complexity and size of a redesign and if eCommerce is needed. On average, it takes around 14-18 weeks from the web design intensive stage to launch.

          If your website experiences the following issues: it’s not responsive on all devices, has a slow loading speed, the design appears old and tired, users don’t spend long on the site, sales are stagnant, or your business is going through a rebranding - your website needs a redesign to boost your brand awareness and sales.

          Sometimes there’s no need to rebuild a website. Minor edits, refreshing page content and images, or restructuring page layout for SEO best practices can boost traffic and sales.

        • FAQs

          Semantic search launched in 2013 with the release of Google's Hummingbird update. Since then, Google's search engine has become more complex. The integration of machine learning, with RankBrain, and NLP, with BERT, has enabled the search engine to better understand the context of a query and deliver more personalized and targeted results. Semantic SEO is the process of creating machine-readable content using structured data and linked open data to help search engines better understand your content.

          On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page SEO refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals. From meta tags to page content, website structure, and HTML, on-page optimization services are focused on making your website more visible to search engines.

          Structured data refers to any organized data that conforms to a certain format, such as information in a relational database. When information is highly structured and predictable, search engines can more easily organize and display it in creative ways. Structured data involves using a piece of code that is laid out in a specific format easily understood by search engines. The search engines read the code and use it to display search results in a more dynamic way.

        • FAQs

          An SEO agency has experts in different areas of search engine optimization that may be out of the realm of your marketing team's abilities. SEO can be very complex and time-consuming. Furthermore, as search engine algorithms change it can be difficult to stay current on the latest ranking factors and strategies for improving online visibility. You will likely see a greater return on investment and better results from using a professional SEO agency than you would from tackling this on your own.

          As a digital marketing agency, SMA Marketing provides products and services in four areas: SEO, Local SEO, Digital Advertising, and Web Design

          We focus on building authentic, long-lasting relationships with our clients. We’re goal oriented and results driven and believe in doing good and making a difference in the world.

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5 Ways to Market to Gen Z

    As we all know, with each new generation comes a different mindset, behaviors, and attitudes. For those in the role of marketer, it’s important to keep these differences in mind when trying to reach our intended audience. If you’re trying to advertise a product or service to Generation X, the strategies should look completely different when trying to advertise the same product or service to Generation Z.

    Marketing to Gen Z is something every company needs to consider. Gen Z will make up roughly 27% of the workforce by 2025. With increased income comes stronger buying power, and Gen Z speaks with their dollars.

    Who is Generation Z?

    Generation Z includes those born in the mid-1990s to the early 2000s. Gen Z includes today’s teenagers and those in their early 20s. That means the oldest members of Generation Z are in college or just graduating, thus entering the workforce and starting to make their own buying decisions.

    How to Market to Gen Z

    Marketing to Gen Z is unique in the way they find ads and connect with messaging. Here’s how you can reach the Gen Z audience through key marketing strategies:

    1. Video Content

    The best-performing content on any social media platform is video. Visual content is easier for all audiences to digest, but Gen Z is more likely to watch a video than to read a post or article. According to Think With Google, surveys show that a majority of teenagers and young adults turn to YouTube videos to expand their knowledge on a subject, or learn a new life skill, as well as for entertainment.

    2. Develop Mobile-First Content

    Recent studies show 75% of Gen Zers prefer mobile devices to other options. When marketing to Gen Z, media is mobile-first. The generation is more likely to engage with content designed for mobile devices, such as videos, stories, and GIFs.

    Additionally, 25% of study respondents stated they spend more than five hours a day on mobile devices. Activities include shopping, texting, and chatting with their friends as well as playing games and accessing entertainment and news. 

    3. Customer Engagement

    As mentioned earlier, Gen Z expects brands to engage with their customers. Brands that acknowledge and reply to Twitter and Instagram mentions from customers perform best with this generation. This level of engagement and customer service is essential to Gen Z determining the authenticity of a brand and building brand trust.

    When executed well, brands will see a boost from user-generated content. Gen Z is generous to the brands they favor and will encourage their friends to use their spending power to rally behind companies they trust.

    4. Social and Environmental Responsibility

    Larry Milstein explains, “Gen Zers are much more inclined to vote with our dollars, and believe a brand’s values are a reflection of our own.”

    While not always consistent, Gen Z is careful about the companies they choose to support. 55 percent of Generation Z choose brands that are socially responsible or environmentally friendly. Companies making efforts to reduce their carbon footprint, contribute to charitable organizations or provide benefits to support their employees are all looked at favorably by Gen Zers.

    Social issues often feel like a field full of landmines these days, and some brands have certainly been harmed by poorly executed marketing campaigns. While the instinct may be to avoid taking a stand on anything, that’s also a mistake. 

    Your brand has the ability to align your social responsibility with your mission statement. For example, as a small business filled with entrepreneurs, SMA Marketing extends microloans around the world through Kiva. We invest in other businesses as we grow our own company!

    5. Have a Social Media Presence

    Ultimately, Generation Z is a group that researches brands as a whole before investing or purchasing. As we’ve already said, they are searching for a company that they can trust. The reality is they are looking for these connections on social media. Gen Z seeks companies trying to make the world a better place and will hear their voice when needed. The best way to get their attention is with short, entertaining videos on social media platforms like Instagram, YouTube, and TikTok. Which platform should you focus on? Well, that depends on your products, service, and buyer persona. You may find that your public social media channels don’t receive a lot of interaction, but an online community connect to a platform thrives. Experiment with the tech and see what works. 

    6. Sell Experiences

    One trait Gen Z (and Millenials) is known for is favoring experiences or making memories rather than owning material goods. For brands who are selling material goods, your strategy should make owning the product seem like an experience. For example, clothing brands like Chanel and stores like Bloomingdale’s are creating pop-up shops based on trucks and vans, putting a spin on the food truck trend.

    To get started on your Gen Z marketing campaign, download our free guide to planning an inbound marketing strategy.

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