• FAQs

          Search engine optimization (SEO) helps businesses drive visits to their website through organic search traffic. Given that the top organic search results receive a third of the clicks, a decline in ranking could be detrimental for your business. Implementing SEO best practices on your website will help to ensure that your web content is seen by as many potential customers as possible. The more visitors you have, the better your chances are of converting those visits into sales!

          Local search engine optimization (SEO) helps local businesses gain visibility by optimizing their local business listings for local search. A business that leverages local SEO will include its address, phone number, local opening times, and exact location in the form of a local citation. The goal is to rank for local searches which are usually performed by people in a specific geographical region looking for a business near them.

          We typically see results within the first 30 to 60 days, but when it comes to SEO, there are many factors at play. It's important to remember that SEO is a long-term strategy and results may not come as fast at you wish.

        • FAQs

          Digital advertising uses the internet to send advertisements to customers who are online through different websites and social media platforms like Google, Bing, LinkedIn and Facebook.

          The price for Google Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

          The price for Social Media Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

        • FAQs

          This depends on the complexity and size of a redesign and if eCommerce is needed. On average, it takes around 14-18 weeks from the web design intensive stage to launch.

          If your website experiences the following issues: it’s not responsive on all devices, has a slow loading speed, the design appears old and tired, users don’t spend long on the site, sales are stagnant, or your business is going through a rebranding - your website needs a redesign to boost your brand awareness and sales.

          Sometimes there’s no need to rebuild a website. Minor edits, refreshing page content and images, or restructuring page layout for SEO best practices can boost traffic and sales.

        • FAQs

          Semantic search launched in 2013 with the release of Google's Hummingbird update. Since then, Google's search engine has become more complex. The integration of machine learning, with RankBrain, and NLP, with BERT, has enabled the search engine to better understand the context of a query and deliver more personalized and targeted results. Semantic SEO is the process of creating machine-readable content using structured data and linked open data to help search engines better understand your content.

          On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page SEO refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals. From meta tags to page content, website structure, and HTML, on-page optimization services are focused on making your website more visible to search engines.

          Structured data refers to any organized data that conforms to a certain format, such as information in a relational database. When information is highly structured and predictable, search engines can more easily organize and display it in creative ways. Structured data involves using a piece of code that is laid out in a specific format easily understood by search engines. The search engines read the code and use it to display search results in a more dynamic way.

        • FAQs

          An SEO agency has experts in different areas of search engine optimization that may be out of the realm of your marketing team's abilities. SEO can be very complex and time-consuming. Furthermore, as search engine algorithms change it can be difficult to stay current on the latest ranking factors and strategies for improving online visibility. You will likely see a greater return on investment and better results from using a professional SEO agency than you would from tackling this on your own.

          As a digital marketing agency, SMA Marketing provides products and services in four areas: SEO, Local SEO, Digital Advertising, and Web Design

          We focus on building authentic, long-lasting relationships with our clients. We’re goal oriented and results driven and believe in doing good and making a difference in the world.

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5 Ways to Increase Website Conversion Rates & Business Leads

5 Ways to Increase Website Conversion Rates & Business Leads

So you have a business website, but is it helping you accomplish your business goals? Just setting it and forgetting it is not a good strategy for long-term success. Your website has the potential to become your most valuable employee. Using the tips we outline below, you can transform your website into a 24-hour marketing and sales machine.

Before we dive into the “how” let’s talk a little bit about the “what”. What is a website’s conversion rate and why should you want to increase it? The conversion rate is the percentage of users who take a specific action. This matters for two main reasons. First, it lets you know whether your pages are working and second it tells you more about your prospects and what they want or don’t want.

Not all leads are created equal. Having a prospect land on your site is great, but what makes them a business lead? Business leads are those who engage with your site and can be nurtured toward potential business.

Ok, now that we know what our target is, let’s get into the 5 ways to increase website conversion rates and business leads.

1. Understanding Your Buyer Persona

A buyer persona is a semi-fictional description of your “ideal customer”. Development of your buyer persona is essential for any business looking to increase website conversion rates and business leads.  When developing your persona, remember, it’s all about the details. The deeper you go, the better picture you will be able to create and the more tailored your marketing efforts will be. These details are priceless when it comes to creating a great website that speaks directly to your customers.

Create your own buyer persons using our free template. Download your copy here.

2. Create an Engaging Design

The design of your site plays a significant role in the conversion of leads. It’s more than just looking great, it’s about functioning great as well. One of the biggest mistakes many businesses make is trying to do too much. When it comes to your site, use negative space, also known as white space, to help let your conversion elements stand out.

Related: The Importance of Website Design in Converting SEO Leads

3. SEO: The Basics Are a Must

Search Engine Optimization, or SEO, has really become more popular in the past 2 years or so. As someone who has been doing SEO for nearly 10 years, I’ve seen a lot of changes. One thing remains true. Do the basics. Make sure you are targeting long-tail keywords. Add those keywords to your titles, descriptions, images, and content. Finally, understand that SEO is a long-term strategy. Don’t fall victim to those “Get Rankings Fast” schemes, it will only hurt you in the end.

Build a better SEO foundation with our free checklist. Get yours here.

4. The Power of Lead Nurturing

When It comes to increasing website conversion rates and business leads, the nurturing process is essential. The nurturing process begins before anyone ever reaches your site. That’s why it is so important to have a good SEO and social media strategy to ensure that you are meeting your leads where they are and encouraging them to connect with you. Once they find you and visit your website, use CTAs and landing pages to guide them in their journey. Finally, use email to continue the conversation and set up initial one-on-one meetings.

5. Use Your Analytics to Make Informed Decisions

Analytics and tracking are powerful metrics that many website owners don’t use enough.  This data gives you great insight into how your site is working and what areas need to be improved upon. Use this data before you make changes to your website so you know why you are doing what you are doing. When done correctly, you can improve your site for maximum results. 

To increase website conversion rates and business leads, patience is a virtue. Each industry and buyer persona is different, so a one size fits all solution will never do justice. These are just a few great tips to get you started. Remember, when it comes to marketing, you’re never finished.

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