• FAQs

          Search engine optimization (SEO) helps businesses drive visits to their website through organic search traffic. Given that the top organic search results receive a third of the clicks, a decline in ranking could be detrimental for your business. Implementing SEO best practices on your website will help to ensure that your web content is seen by as many potential customers as possible. The more visitors you have, the better your chances are of converting those visits into sales!

          Local search engine optimization (SEO) helps local businesses gain visibility by optimizing their local business listings for local search. A business that leverages local SEO will include its address, phone number, local opening times, and exact location in the form of a local citation. The goal is to rank for local searches which are usually performed by people in a specific geographical region looking for a business near them.

          We typically see results within the first 30 to 60 days, but when it comes to SEO, there are many factors at play. It's important to remember that SEO is a long-term strategy and results may not come as fast at you wish.

        • FAQs

          Digital advertising uses the internet to send advertisements to customers who are online through different websites and social media platforms like Google, Bing, LinkedIn and Facebook.

          The price for Google Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

          The price for Social Media Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

        • FAQs

          This depends on the complexity and size of a redesign and if eCommerce is needed. On average, it takes around 14-18 weeks from the web design intensive stage to launch.

          If your website experiences the following issues: it’s not responsive on all devices, has a slow loading speed, the design appears old and tired, users don’t spend long on the site, sales are stagnant, or your business is going through a rebranding - your website needs a redesign to boost your brand awareness and sales.

          Sometimes there’s no need to rebuild a website. Minor edits, refreshing page content and images, or restructuring page layout for SEO best practices can boost traffic and sales.

        • FAQs

          Semantic search launched in 2013 with the release of Google's Hummingbird update. Since then, Google's search engine has become more complex. The integration of machine learning, with RankBrain, and NLP, with BERT, has enabled the search engine to better understand the context of a query and deliver more personalized and targeted results. Semantic SEO is the process of creating machine-readable content using structured data and linked open data to help search engines better understand your content.

          On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page SEO refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals. From meta tags to page content, website structure, and HTML, on-page optimization services are focused on making your website more visible to search engines.

          Structured data refers to any organized data that conforms to a certain format, such as information in a relational database. When information is highly structured and predictable, search engines can more easily organize and display it in creative ways. Structured data involves using a piece of code that is laid out in a specific format easily understood by search engines. The search engines read the code and use it to display search results in a more dynamic way.

        • FAQs

          An SEO agency has experts in different areas of search engine optimization that may be out of the realm of your marketing team's abilities. SEO can be very complex and time-consuming. Furthermore, as search engine algorithms change it can be difficult to stay current on the latest ranking factors and strategies for improving online visibility. You will likely see a greater return on investment and better results from using a professional SEO agency than you would from tackling this on your own.

          As a digital marketing agency, SMA Marketing provides products and services in four areas: SEO, Local SEO, Digital Advertising, and Web Design

          We focus on building authentic, long-lasting relationships with our clients. We’re goal oriented and results driven and believe in doing good and making a difference in the world.

  • Contact

5 Ways To Convert SEO Leads Using Web Design

5 Ways To Convert SEO Leads Using Web Design

Lead generation is vital for any business taking its growth seriously. Today’s buyer’s journey is over 65% digital. Your website has the potential to do the heavy lifting for you. With a simple and compelling CTA, you can move potential customers through a clear customer journey that converts to sales. However, like anything else in life, if you build on a foundation that is not solid, it may fall apart.

Your website is the foundation for your internet marketing efforts, and the design of your site plays a huge role in how your prospects will engage with your business. So, how can an improved web design impact the conversion of SEO leads? CTAs are crucial in your website design so you can effectively convert SEO leads into customers or subscribers. Not only will this help your SEO rankings, but it will also ensure that visitors find what they’re looking for quickly and easily.

SEO is a powerful long-term strategy that serves both the website user and the search engines. Gone are the days of keyword stuffing, link wheels, and spamming your way to the top of search engines. Google, Bing, Yahoo, and the rest are more intelligent than ever and have figured out most of the black hat SEO tricks used to sway rankings. It’s even more critical to realize internet users are more intelligent than ever and want the answers to their search right now! To rank well and convert those SEO leads, we must create an experience encouraging the users to continue in the buyers’ journey. In this article, we’ll discuss using effective call-to-action examples that increase conversion rates and create long-term users. 

What is a Call-to-Action (CTA)?

A call-to-action refers to a specific instruction or prompt given to prospective customers that encourages a particular action. Business owners frequently use them in websites, emails, advertisements, and landing pages to guide their target audience through the buying journey.

CTAs are usually presented as buttons, links, or statements that are visually attractive and compelling to capture the consumer’s attention and drive them toward a desired action. CTAs have specific goals, such as acquiring an email address by subscribing to a newsletter or contacting the business for more information. A simple CTA is a powerful tool, turning prospective customers into loyal patrons.

Call-To-Action Examples for Website Design

Create Buttons That Stand Out

Design your CTA buttons with contrasting colors to stand out from the rest of your website content. Make sure they aren’t too small or hidden away in the corner of your page. Eye-catching buttons are noticeable to visitors and encourage them to take action.

Include Forms

Forms can be a powerful way to connect with potential customers researching your products or services online. When you create an easy-to-fill form, you invite visitors to provide their contact information to learn more about them. In return, you gain valuable insight into their motivations and online business interactions.

Use Banners

Banners are an excellent way to draw attention to specific CTAs or current promotions that encourage visitors to “act now.” Use them throughout your website, like the homepage or product pages, and ensure they’re uniquely designed and different from the other elements on the page.

Highlight Contextual Links

A contextual link is an internal link that directs users to another relevant URL. They are placed in website content, directing visitors to other information within your site about a product or service you offer. They generally stand apart from the text with bold font or contrasting colors.

Utilize Pop-Ups and Slide-Ins

Pop-ups and slide-ins will naturally capture visitors’ attention and prompt them to take action. Tailor them to specific page types on your website, such as product pages or blog posts, so they’re relevant to the visitor’s current experience. Use clear and concise language, enticing visitors to click.

5 Ways To Create a CTA That Stands Out

1. Here’s My Number. Call Me Maybe

Have your contact information on your website; it’s one of the most important calls to action. Some businesses bury their phone number on their website, and many of your leads will leave if your phone number is hard to find. Regarding lead generation, you may rather have your prospects go through your nurturing process instead of calling outright. Still, having your number on the site increases trust and accountability. It gives them a level of comfort whether they call or not.


2. Does the Form Match The Offer?

The landing page is the second call to action. When you create a simple CTA that invites website users to download a free resource, you’ll want to gather information to follow up on the next step of the buyer’s journey.

Once an SEO lead has landed on your page, ensure the required action is clear and appropriate for the offer you are giving them. For an eBook, you should require different information than if they were requesting a consultation. Your questions can deter or encourage your leads to connect with you.

SEO Leads - Central Florida

3. Power Words Pack A Bigger Punch

Text is one of the most important design elements to consider. The words you choose have weight. Use words that call your visitors to take action. Keep it simple, and don’t overthink it. Use verbs like “get,” “improve,” “upgrade,” and “optimize.” All of these encouraging words cause the lead to do something now.

lead generation central florida

4. White Space is Your Friend

White space can be your best friend, especially when you want to draw attention to a specific part of your page. If you cover your page with design elements, your user can become overwhelmed and leave rather than engage. More is not always better. By using white space, you allow your lead-generation elements to breathe. It’s one small design technique that can have a huge impact!

web design seo leads

5. Custom > “Cookie Cutter”

When nurturing SEO leads, a custom website is infinitely better than a “cookie-cutter” website. Your website must reflect you and your business and speak directly to your lead. No pre-fab site will deliver exactly what you need. A well-designed site will create trust with your leads and increase brand awareness.

Foamawesome portfolio image

At the end of the day, each industry is different, and each buyer persona presents its own set of unique challenges. As a jumping-off point, a persona will guide you in the right direction. However, don’t make assumptions; you’ll need to test! Follow this model: implement, test, evaluate, and adapt. Creating a better experience using web design will convert more SEO leads and set your business up for long-term success online. Contact us today to learn more about our SEO services and start generating more leads for your business.

New Call-to-action

Related post: 8 Simple Ways to Increase SEO Leads to Your Website

Editor’s Note: This post was originally written on August 26, 2015, and has been updated with fresh content.

Search by Topic

  • All Resources
  • SEO
  • Digital Advertising
  • Content Marketing
  • Web Development

Get Up-To-Date Digital Marketing Tips Delivered Straight to Your Inbox!

SMA Marketing Digital Marketing Agency Giving Back to Kiva Making Loans