• FAQs

          Search engine optimization (SEO) helps businesses drive visits to their website through organic search traffic. Given that the top organic search results receive a third of the clicks, a decline in ranking could be detrimental for your business. Implementing SEO best practices on your website will help to ensure that your web content is seen by as many potential customers as possible. The more visitors you have, the better your chances are of converting those visits into sales!

          Local search engine optimization (SEO) helps local businesses gain visibility by optimizing their local business listings for local search. A business that leverages local SEO will include its address, phone number, local opening times, and exact location in the form of a local citation. The goal is to rank for local searches which are usually performed by people in a specific geographical region looking for a business near them.

          We typically see results within the first 30 to 60 days, but when it comes to SEO, there are many factors at play. It's important to remember that SEO is a long-term strategy and results may not come as fast at you wish.

        • FAQs

          Digital advertising uses the internet to send advertisements to customers who are online through different websites and social media platforms like Google, Bing, LinkedIn and Facebook.

          The price for Google Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

          The price for Social Media Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

        • FAQs

          This depends on the complexity and size of a redesign and if eCommerce is needed. On average, it takes around 14-18 weeks from the web design intensive stage to launch.

          If your website experiences the following issues: it’s not responsive on all devices, has a slow loading speed, the design appears old and tired, users don’t spend long on the site, sales are stagnant, or your business is going through a rebranding - your website needs a redesign to boost your brand awareness and sales.

          Sometimes there’s no need to rebuild a website. Minor edits, refreshing page content and images, or restructuring page layout for SEO best practices can boost traffic and sales.

        • FAQs

          Semantic search launched in 2013 with the release of Google's Hummingbird update. Since then, Google's search engine has become more complex. The integration of machine learning, with RankBrain, and NLP, with BERT, has enabled the search engine to better understand the context of a query and deliver more personalized and targeted results. Semantic SEO is the process of creating machine-readable content using structured data and linked open data to help search engines better understand your content.

          On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page SEO refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals. From meta tags to page content, website structure, and HTML, on-page optimization services are focused on making your website more visible to search engines.

          Structured data refers to any organized data that conforms to a certain format, such as information in a relational database. When information is highly structured and predictable, search engines can more easily organize and display it in creative ways. Structured data involves using a piece of code that is laid out in a specific format easily understood by search engines. The search engines read the code and use it to display search results in a more dynamic way.

        • FAQs

          An SEO agency has experts in different areas of search engine optimization that may be out of the realm of your marketing team's abilities. SEO can be very complex and time-consuming. Furthermore, as search engine algorithms change it can be difficult to stay current on the latest ranking factors and strategies for improving online visibility. You will likely see a greater return on investment and better results from using a professional SEO agency than you would from tackling this on your own.

          As a digital marketing agency, SMA Marketing provides products and services in four areas: SEO, Local SEO, Digital Advertising, and Web Design

          We focus on building authentic, long-lasting relationships with our clients. We’re goal oriented and results driven and believe in doing good and making a difference in the world.

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5 Ways to Convert SEO Leads using Web Design

Lead generation is a must for any business taking their growth seriously. Actively prospecting, attracting and nurturing visitors must be a priority. But like anything else in life, if your foundation is not solid, what you build on top of it is at risk of falling apart. Your website is the foundation for your inbound marketing efforts and the design of your site plays a huge role in how your prospects will engage with your business. So how can an improved web design impact the conversion of SEO leads?

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Build a solid foundation using our free SEO checklist. Get you copy here.

SEO is a powerful long-term strategy that serves both the website user and the search engines. Long gone are the days of keywords stuffing, link wheels and spamming your way to the top of the search engines. Google, Bing, Yahoo and the rest are more intelligent than ever and have figured out most of the tricks used to sway rankings. Even more important to realize is that internet users are also smarter than ever and want what they are searching for right now! In order to rank well and convert those SEO leads we must create an experience that encourages the users to continue in the buyers’ journey. By focusing on user intent first and creating a WOW experience on your website you will also impress the search engines. (Moz)

Here’s My Number, Call Me Maybe

Ok, so this one seems like a no brainer, but there are so many businesses that bury their phone number on their website. If your phone number is hard to find, many of your leads will leave. Now, when it comes to lead generation you may rather have your prospects go through your nurturing process instead of calling out right. But having your number on the site increases trust and accountability. Even if they don’t call, having your number present does give them a level of comfort.


Does the Form Match The offer

Once an SEO lead has landed on your offer page, what you are asking them to do to receive the offer must be clear and appropriate for the offer you are giving them. If your offer is an eBook you shouldn’t ask the same amount of information from them as if they were requesting a consultation. The questions you ask can either deter or encourage your leads to connect with you.

SEO Leads - Central Florida

Power Words Pack A Bigger Punch

Your text can be one of your most important design elements. The words you choose have weight. Use words that call your visitors to take action. Keep it simple and don’t over think it. Use verbs like “get”, “improve”, “upgrade” and “optimize”.  All of this words are encouraging the lead to do something now.

lead generation central florida

White Space is Your Friend

White space can be your best friend, especially when you want to draw attention to a certain part of your page. If your page is covered in design elements it can overwhelm your user and cause them to leave rather than engage. More is not always better. By using the white space, you allow your lead generation elements to breathe. This is one small design technique that can have a huge impact!

web design seo leads

Custom > “Cookie Cutter”

When it comes to nurturing SEO Leads a custom website site is infinitely better than a “cookie-cutter” website. Your website needs to reflect you and your business and speak directly to your lead. No pre-fab site will deliver exactly what you need. Having a well designed site will create trust with your leads and increase brand awareness.

website design - lead generation - SEO

At the end of the day each industry is different and each buyer persona presents it own set of unique challenges. This guide, used as a jumping off point, will get you started in the right direction, but you need to test! Never take anything as is. Implement, test, evaluate and adapt. Creating a better experience using web design you will convert more SEO leads and set your business up for long term success online.

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