Lead generation is vital for any business taking its growth seriously. Today’s buyer’s journey is over 65% digital. Your website has the potential to do the heavy lifting for you. With a simple and compelling CTA, you can move potential customers through a clear customer journey that converts to sales. However, like anything else in life, if you build on a foundation that is not solid, it may fall apart.
Your website is the foundation for your internet marketing efforts, and the design of your site plays a huge role in how your prospects will engage with your business. So, how can an improved web design impact the conversion of SEO leads? CTAs are crucial in your website design so you can effectively convert SEO leads into customers or subscribers. Not only will this help your SEO rankings, but it will also ensure that visitors find what they’re looking for quickly and easily.
SEO is a powerful long-term strategy that serves both the website user and the search engines. Gone are the days of keyword stuffing, link wheels, and spamming your way to the top of search engines. Google, Bing, Yahoo, and the rest are more intelligent than ever and have figured out most of the black hat SEO tricks used to sway rankings. It’s even more critical to realize internet users are more intelligent than ever and want the answers to their search right now! To rank well and convert those SEO leads, we must create an experience encouraging the users to continue in the buyers’ journey. In this article, we’ll discuss using effective call-to-action examples that increase conversion rates and create long-term users.
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What is a Call-to-Action (CTA)?
A call-to-action refers to a specific instruction or prompt given to prospective customers that encourages a particular action. Business owners frequently use them in websites, emails, advertisements, and landing pages to guide their target audience through the buying journey.
CTAs are usually presented as buttons, links, or statements that are visually attractive and compelling to capture the consumer’s attention and drive them toward a desired action. CTAs have specific goals, such as acquiring an email address by subscribing to a newsletter or contacting the business for more information. A simple CTA is a powerful tool, turning prospective customers into loyal patrons.
Call-To-Action Examples for Website Design
Create Buttons That Stand Out
Design your CTA buttons with contrasting colors to stand out from the rest of your website content. Make sure they aren’t too small or hidden away in the corner of your page. Eye-catching buttons are noticeable to visitors and encourage them to take action.
Forms can be a powerful way to connect with potential customers researching your products or services online. When you create an easy-to-fill form, you invite visitors to provide their contact information to learn more about them. In return, you gain valuable insight into their motivations and online business interactions.
Banners are an excellent way to draw attention to specific CTAs or current promotions that encourage visitors to “act now.” Use them throughout your website, like the homepage or product pages, and ensure they’re uniquely designed and different from the other elements on the page.
Highlight Contextual Links
A contextual link is an internal link that directs users to another relevant URL. They are placed in website content, directing visitors to other information within your site about a product or service you offer. They generally stand apart from the text with bold font or contrasting colors.
Utilize Pop-Ups and Slide-Ins
Pop-ups and slide-ins will naturally capture visitors’ attention and prompt them to take action. Tailor them to specific page types on your website, such as product pages or blog posts, so they’re relevant to the visitor’s current experience. Use clear and concise language, enticing visitors to click.
5 Ways To Create a CTA That Stands Out
1. Here’s My Number. Call Me Maybe
Have your contact information on your website; it’s one of the most important calls to action. Some businesses bury their phone number on their website, and many of your leads will leave if your phone number is hard to find. Regarding lead generation, you may rather have your prospects go through your nurturing process instead of calling outright. Still, having your number on the site increases trust and accountability. It gives them a level of comfort whether they call or not.
2. Does the Form Match The Offer?
The landing page is the second call to action. When you create a simple CTA that invites website users to download a free resource, you’ll want to gather information to follow up on the next step of the buyer’s journey.
Once an SEO lead has landed on your page, ensure the required action is clear and appropriate for the offer you are giving them. For an eBook, you should require different information than if they were requesting a consultation. Your questions can deter or encourage your leads to connect with you.
3. Power Words Pack A Bigger Punch
Text is one of the most important design elements to consider. The words you choose have weight. Use words that call your visitors to take action. Keep it simple, and don’t overthink it. Use verbs like “get,” “improve,” “upgrade,” and “optimize.” All of these encouraging words cause the lead to do something now.
4. White Space is Your Friend
White space can be your best friend, especially when you want to draw attention to a specific part of your page. If you cover your page with design elements, your user can become overwhelmed and leave rather than engage. More is not always better. By using white space, you allow your lead-generation elements to breathe. It’s one small design technique that can have a huge impact!
5. Custom > “Cookie Cutter”
When nurturing SEO leads, a custom website is infinitely better than a “cookie-cutter” website. Your website must reflect you and your business and speak directly to your lead. No pre-fab site will deliver exactly what you need. A well-designed site will create trust with your leads and increase brand awareness.
At the end of the day, each industry is different, and each buyer persona presents its own set of unique challenges. As a jumping-off point, a persona will guide you in the right direction. However, don’t make assumptions; you’ll need to test! Follow this model: implement, test, evaluate, and adapt. Creating a better experience using web design will convert more SEO leads and set your business up for long-term success online. Contact us today to learn more about our SEO services and start generating more leads for your business.
Related post: 8 Simple Ways to Increase SEO Leads to Your Website
Editor’s Note: This post was originally written on August 26, 2015, and has been updated with fresh content.