• FAQs

          Search engine optimization (SEO) helps businesses drive visits to their website through organic search traffic. Given that the top organic search results receive a third of the clicks, a decline in ranking could be detrimental for your business. Implementing SEO best practices on your website will help to ensure that your web content is seen by as many potential customers as possible. The more visitors you have, the better your chances are of converting those visits into sales!

          Local search engine optimization (SEO) helps local businesses gain visibility by optimizing their local business listings for local search. A business that leverages local SEO will include its address, phone number, local opening times, and exact location in the form of a local citation. The goal is to rank for local searches which are usually performed by people in a specific geographical region looking for a business near them.

          We typically see results within the first 30 to 60 days, but when it comes to SEO, there are many factors at play. It's important to remember that SEO is a long-term strategy and results may not come as fast at you wish.

        • FAQs

          Digital advertising uses the internet to send advertisements to customers who are online through different websites and social media platforms like Google, Bing, LinkedIn and Facebook.

          The price for Google Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

          The price for Social Media Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

        • FAQs

          This depends on the complexity and size of a redesign and if eCommerce is needed. On average, it takes around 14-18 weeks from the web design intensive stage to launch.

          If your website experiences the following issues: it’s not responsive on all devices, has a slow loading speed, the design appears old and tired, users don’t spend long on the site, sales are stagnant, or your business is going through a rebranding - your website needs a redesign to boost your brand awareness and sales.

          Sometimes there’s no need to rebuild a website. Minor edits, refreshing page content and images, or restructuring page layout for SEO best practices can boost traffic and sales.

        • FAQs

          Semantic search launched in 2013 with the release of Google's Hummingbird update. Since then, Google's search engine has become more complex. The integration of machine learning, with RankBrain, and NLP, with BERT, has enabled the search engine to better understand the context of a query and deliver more personalized and targeted results. Semantic SEO is the process of creating machine-readable content using structured data and linked open data to help search engines better understand your content.

          On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page SEO refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals. From meta tags to page content, website structure, and HTML, on-page optimization services are focused on making your website more visible to search engines.

          Structured data refers to any organized data that conforms to a certain format, such as information in a relational database. When information is highly structured and predictable, search engines can more easily organize and display it in creative ways. Structured data involves using a piece of code that is laid out in a specific format easily understood by search engines. The search engines read the code and use it to display search results in a more dynamic way.

        • FAQs

          An SEO agency has experts in different areas of search engine optimization that may be out of the realm of your marketing team's abilities. SEO can be very complex and time-consuming. Furthermore, as search engine algorithms change it can be difficult to stay current on the latest ranking factors and strategies for improving online visibility. You will likely see a greater return on investment and better results from using a professional SEO agency than you would from tackling this on your own.

          As a digital marketing agency, SMA Marketing provides products and services in four areas: SEO, Local SEO, Digital Advertising, and Web Design

          We focus on building authentic, long-lasting relationships with our clients. We’re goal oriented and results driven and believe in doing good and making a difference in the world.

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5 Ways Inbound Marketing Helps Grow Small Businesses On tight budgets.

It’s the old proverbial “rock and a hard place.” You know you need to market your small business, but your budget is already bursting at the seams. Most small business owners I’ve talked to have very similar stories. It all started as a dream. Building a business gave them a rush of excitement. Until one unexpected expense after another started piling up. Before they knew it, they found themselves in debt and no money to market the business they love. As a result, they struggle to grow and the future is filled with a lot of unknowns.

I found myself at this same crossroads about 7 months ago. I spent so much time marketing others that I forgot to market myself. Without prioritizing my budget and putting marketing first, there is no way I’d be writing this post today. So if you’re trying to figure out what to do next, let me give you 5 reasons inbound marketing is the best option to grow your cash strapped small business.

#1. With Inbound Your Dollar Goes Further

Small businesses that use inbound are three times as likely to see a higher ROI, than ones that use outbound methods such as paid ads, mailers and commercials. This means that the dollars you spend with Inbound not only go farther, but produce better results. The cost of mailers and ads can add up pretty quickly and are usually ignored by the people they are being sent to. But inbound draws people to your business who are actually interested in what you do. So lower cost and better ROI, seems like a no brainer.

#2. Inbound Produces Real Business Results

The problem with many outbound marketing tactics like direct mail, paid ads or commercials is that proving ROI is much more difficult. Inbound focuses on tracking results month-by-month and year-over-year. This allows you to see trends and look for ways to increase ROI.  By establishing links between marketing activities and results, Inbound once again drives down the cost per lead and increases conversions. This means more money in the bank for your small business.

#3. Stops the Guessing Game

Instead of dictating to your audience what they want or need next, Inbound lets your audience lead the way by how they interact with your offers, products and services. By looking at past successes and failures, we can make educated guesses as to what we need to do next. This once again drives cost down because you focus on the things that are producing results and stop doing things that don’t.

#4. Using Analytics Increases Overall ROI

Ever heard the saying, “What gets measured, gets managed?” While many business owners have Google analytics, most never look at it. According Hubspot’s State of Inbound 2015, respondents who achieved greater ROI in 2015 than the previous year were approximately 20% more likely to check their marketing analytics three or more times per week (or have someone on their team do so). By checking and tracking your data you can make better decision on whether or not what you are doing is actually working. When you are already running on a tight budget, it’s even more important that you spend your time and money on things that produce results.

#5. Inbound Marketing Increases Sales

Because inbound revolves around your buyer personas, the information you learn in the marketing process is invaluable to your sales process. Just image knowing what your buyers are looking for before they ever contact your business? Better insight from inbound will increase your sales leading to a bigger budget, which means more inbound marketing which means more sales!

In the past 7 months my agency has grown exponentially. We beat last years’ revenue in July and are setting ourselves up for an even more success next year. None of this would have been possible if we sat back and made the excuse, “We just don’t have it in the budget to market ourselves right now.”  The truth is, you have to market if you want to grow. So, if you are going to market your business, wouldn’t you want to do it in the most effective way?

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