• FAQs

          Search engine optimization (SEO) helps businesses drive visits to their website through organic search traffic. Given that the top organic search results receive a third of the clicks, a decline in ranking could be detrimental for your business. Implementing SEO best practices on your website will help to ensure that your web content is seen by as many potential customers as possible. The more visitors you have, the better your chances are of converting those visits into sales!

          Local search engine optimization (SEO) helps local businesses gain visibility by optimizing their local business listings for local search. A business that leverages local SEO will include its address, phone number, local opening times, and exact location in the form of a local citation. The goal is to rank for local searches which are usually performed by people in a specific geographical region looking for a business near them.

          We typically see results within the first 30 to 60 days, but when it comes to SEO, there are many factors at play. It's important to remember that SEO is a long-term strategy and results may not come as fast at you wish.

        • FAQs

          Digital advertising uses the internet to send advertisements to customers who are online through different websites and social media platforms like Google, Bing, LinkedIn and Facebook.

          The price for Google Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

          The price for Social Media Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

        • FAQs

          This depends on the complexity and size of a redesign and if eCommerce is needed. On average, it takes around 14-18 weeks from the web design intensive stage to launch.

          If your website experiences the following issues: it’s not responsive on all devices, has a slow loading speed, the design appears old and tired, users don’t spend long on the site, sales are stagnant, or your business is going through a rebranding - your website needs a redesign to boost your brand awareness and sales.

          Sometimes there’s no need to rebuild a website. Minor edits, refreshing page content and images, or restructuring page layout for SEO best practices can boost traffic and sales.

        • FAQs

          Semantic search launched in 2013 with the release of Google's Hummingbird update. Since then, Google's search engine has become more complex. The integration of machine learning, with RankBrain, and NLP, with BERT, has enabled the search engine to better understand the context of a query and deliver more personalized and targeted results. Semantic SEO is the process of creating machine-readable content using structured data and linked open data to help search engines better understand your content.

          On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page SEO refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals. From meta tags to page content, website structure, and HTML, on-page optimization services are focused on making your website more visible to search engines.

          Structured data refers to any organized data that conforms to a certain format, such as information in a relational database. When information is highly structured and predictable, search engines can more easily organize and display it in creative ways. Structured data involves using a piece of code that is laid out in a specific format easily understood by search engines. The search engines read the code and use it to display search results in a more dynamic way.

        • FAQs

          An SEO agency has experts in different areas of search engine optimization that may be out of the realm of your marketing team's abilities. SEO can be very complex and time-consuming. Furthermore, as search engine algorithms change it can be difficult to stay current on the latest ranking factors and strategies for improving online visibility. You will likely see a greater return on investment and better results from using a professional SEO agency than you would from tackling this on your own.

          As a digital marketing agency, SMA Marketing provides products and services in four areas: SEO, Local SEO, Digital Advertising, and Web Design

          We focus on building authentic, long-lasting relationships with our clients. We’re goal oriented and results driven and believe in doing good and making a difference in the world.

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5 Time-Saving Social Media Management Tools

Rhonda Bavaro

May 23, 2016

As a solopreneur, I often find myself faced with the challenging task of effectively posting content to my social channels. I love engaging with my followers, but it’s daunting trying to post frequently and keep up with the conversation. I find that I’m spending way too much time focusing on one channel or the other (usually Instagram and Facebook), while neglecting my other accounts. Don’t even get me started on the time-suck of scrolling through my feeds once I’m logged in! To make matters worse, I end up posting too much promotional content because it’s what I have at hand, rather than curating and posting purposeful and helpful content that my followers will enjoy. Kind of defeats the purpose of my social media efforts ~ I won’t even call it a strategy since it’s so haphazard. Oh, and analytics? What are those?! Time to get a handle on social media management.

If this sounds like you, read on

Social media marketing is all about getting the most reach for your limited time and resources, while building relationships with followers. It’s supposed to be efficient. Why does the process have to be so cumbersome and time consuming? It doesn’t. There are some awesome tools available for scheduling social media posts across your social platforms. Using a social media scheduling tool will not only streamline the process but increase your engagement. By having a steady stream of purposeful content posted to your accounts, you’ll have greater reach. More eyes on your content can mean more business for you! This is especially important for small to mid-size business owners who have limited budgets and resources.

Using a social media management tool is the next best thing to having your own Social Media Administrator.

Here is a round up of 5 time-saving social media management applications and their features:

Hootsuite

  • Schedule across all the major social media platforms.
  • Bulk scheduler will schedule as many as 350 posts at a time.
  • Autoscheduler feature selects the best time to post for you, taking out the guesswork about best times for your content to be seen.
  • It will suggest content to share so you have a continuous flow of posts on all social channels.

Buffer

  • Includes an image creator so you can create content within the application.
  • The browser extension and mobile app let you schedule content as you discover it on the web.
  • There is a free account available that posts to Twitter, LinkedIn, Google+ and Facebook. To schedule for Pinterest, you’ll need a paid account.

Rignite

  • Rignite has many of the features the other applications offer with the addition of a “campaign” feature which allows you to run a series of posts and view analytics on that campaign to see what’s working and what’s not. You can also compare campaigns against each other.
  • Offers team collaboration features.

Sprout Social

  • Social content scheduling across all major platforms, while monitoring team performance.
  • Sprout social is great for businesses that need more advanced features including reporting on trends and engagement.
  • You can manage social engagement and responsiveness, as well as team effectiveness.

Hubspot

  • Social media management is part of Inbound Marketing so naturally Hubspot includes this feature as part of their service.
  • Create and schedule blog posts directly from your dashboard. They are then housed within the Hubspot portal for social sharing again whenever you want to repost the content.
  • Choose accounts to follow to curate, schedule and share their content across Twitter, Facebook, LinkedIn and Google+.
  • Analytics are included, making it easy to monitor your engagement.

This is only a small list of the dozens of social media management tools available. Do your due diligence and find the one that will work best for you. Take advantage of the free accounts or 30 day free trials to give them a test drive. As a small business owner you may find that a simpler tool is all you need. But find one that will allow you to scale up over time. After all, the goal is business growth, right?

Check out this guide to help your social media prospecting efforts. And, be sure to comment if you use any social media scheduling tools that we should add to the list!

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Rhonda Bavaro

Rhonda Bavaro wears many hats at SMA - Operations Director, Inbound Marketing Strategist and Content Writer. She loves helping business owners achieve accelerated growth through inbound marketing and creative content marketing strategies. She enjoys writing about digital marketing, sales, social media, technology, and health.

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