As a solopreneur, I often find myself faced with the challenging task of effectively posting content to my social channels. I love engaging with my followers, but it’s daunting trying to post frequently and keep up with the conversation. I find that I’m spending way too much time focusing on one channel or the other (usually Instagram and Facebook), while neglecting my other accounts. Don’t even get me started on the time-suck of scrolling through my feeds once I’m logged in! To make matters worse, I end up posting too much promotional content because it’s what I have at hand, rather than curating and posting purposeful and helpful content that my followers will enjoy. Kind of defeats the purpose of my social media efforts – I won’t even call it a strategy since it’s so haphazard. Oh, and analytics? What are those?! Time to get a handle on social media management.
This is only a small list of the dozens of social media management tools available. Do your due diligence and find the one that will work best for you. Take advantage of the free accounts or 30 day free trials to give them a test drive. As a small business owner you may find that a simpler tool is all you need. But find one that will allow you to scale up over time. After all, the goal is business growth, right?
Check out this guide to help your social media prospecting efforts. And, be sure to comment if you use any social media scheduling tools that we should add to the list!
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