Today’s episode is focused on the homepage of your website. Your homepage is often the first place your new leads come in contact with your business. Having a well designed and clearly focused homepage is essential to creating to a website that assists your online marketing in producing real business results.
What’s going on online marketing world? I’m Ryan Shelley and you are watching the SMA Marketing Minute. I want to say Happy Thanksgiving week to everybody out there. As you can see I finally got to pull my hoodie out. It got down to a chilly 75 degrees here is Florida, so we are doing our best to stay warm.
But today we want to talk about your homepage of your website and really 5 things to remember when designing or creating the homepage of your website.
The fist thing is to have a clear objective. Make sure you know your goals going in and what the purpose of your homepage is. Are you reaching out to new clients are you looking to nurture current clients, maybe it’s both? By defining those goals, you will know whether or not you’re meeting your desired results.
The second this is to keep it simple. Put on there what you need, but don’t overcrowd it. You know, I think there’s this desire to do too much sometimes. And say, we gotta add that, and we gotta add that. You can always add later. Start with simple. Keep it simple and watch how your users are engaging with it.
The next thing you want to do is to make sure you have a call to action. Some ways that you can move visitors through the buyer’s journey or to the next step. Make sure you have that call to action above the fold on that page as well. That way it’s visible when they access your website.
The next thing is using negative space. Now this kind of goes with keeping it simple. Sometimes by using nothing, maybe just blank white, it draws attention to that specific part of the page you really want your user or visitor to engage with. So negative space is your friend. Don’t be afraid of some blank areas because it can actually help in the overall design process.
The last thing is use links. Use helpful links to help direct users to other parts of your website that have really valuable content that you know they would like to engage with. That would help them as they are trying to learn a little more about your company and what you do.
Those are 5 key things you can look for when designing your homepage. There is going to be a link in the bottom of this post so you can read a little bit more on each of those areas.
Hope you enjoyed this week’s segment of the SMA Marketing Minute. I know you’re busy so get back out there and do the best you can to build your business and we’ll see you next week.
The SMA Marketing Minute is for business owners who are looking to improve their reach online, but don’t have a lot of time to research online marketing strategies. Each video will be 1 to 2 minutes long and focus on a specific and actionable element of online marketing that any business owner can do on their own with out a lot of time involved.
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