• FAQs

          Search engine optimization (SEO) helps businesses drive visits to their website through organic search traffic. Given that the top organic search results receive a third of the clicks, a decline in ranking could be detrimental for your business. Implementing SEO best practices on your website will help to ensure that your web content is seen by as many potential customers as possible. The more visitors you have, the better your chances are of converting those visits into sales!

          Local search engine optimization (SEO) helps local businesses gain visibility by optimizing their local business listings for local search. A business that leverages local SEO will include its address, phone number, local opening times, and exact location in the form of a local citation. The goal is to rank for local searches which are usually performed by people in a specific geographical region looking for a business near them.

          We typically see results within the first 30 to 60 days, but when it comes to SEO, there are many factors at play. It's important to remember that SEO is a long-term strategy and results may not come as fast at you wish.

        • FAQs

          Digital advertising uses the internet to send advertisements to customers who are online through different websites and social media platforms like Google, Bing, LinkedIn and Facebook.

          The price for Google Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

          The price for Social Media Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

        • FAQs

          This depends on the complexity and size of a redesign and if eCommerce is needed. On average, it takes around 14-18 weeks from the web design intensive stage to launch.

          If your website experiences the following issues: it’s not responsive on all devices, has a slow loading speed, the design appears old and tired, users don’t spend long on the site, sales are stagnant, or your business is going through a rebranding - your website needs a redesign to boost your brand awareness and sales.

          Sometimes there’s no need to rebuild a website. Minor edits, refreshing page content and images, or restructuring page layout for SEO best practices can boost traffic and sales.

        • FAQs

          Semantic search launched in 2013 with the release of Google's Hummingbird update. Since then, Google's search engine has become more complex. The integration of machine learning, with RankBrain, and NLP, with BERT, has enabled the search engine to better understand the context of a query and deliver more personalized and targeted results. Semantic SEO is the process of creating machine-readable content using structured data and linked open data to help search engines better understand your content.

          On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page SEO refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals. From meta tags to page content, website structure, and HTML, on-page optimization services are focused on making your website more visible to search engines.

          Structured data refers to any organized data that conforms to a certain format, such as information in a relational database. When information is highly structured and predictable, search engines can more easily organize and display it in creative ways. Structured data involves using a piece of code that is laid out in a specific format easily understood by search engines. The search engines read the code and use it to display search results in a more dynamic way.

        • FAQs

          An SEO agency has experts in different areas of search engine optimization that may be out of the realm of your marketing team's abilities. SEO can be very complex and time-consuming. Furthermore, as search engine algorithms change it can be difficult to stay current on the latest ranking factors and strategies for improving online visibility. You will likely see a greater return on investment and better results from using a professional SEO agency than you would from tackling this on your own.

          As a digital marketing agency, SMA Marketing provides products and services in four areas: SEO, Local SEO, Digital Advertising, and Web Design

          We focus on building authentic, long-lasting relationships with our clients. We’re goal oriented and results driven and believe in doing good and making a difference in the world.

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5 Things to Remember When Designing Your Website’s Homepage

Today’s episode is focused on the homepage of your website. Your homepage is often the first place your new leads come in contact with your business. Having a well designed and clearly focused homepage is essential to creating to a website that assists your online marketing in producing real business results.


Read: 5 Simple Steps to Improve Your Homepage Design

Video Transcript:

What’s going on online marketing world? I’m Ryan Shelley and you are watching the SMA Marketing Minute. I want to say Happy Thanksgiving week to everybody out there. As you can see I finally got to pull my hoodie out. It got down to a chilly 75 degrees here is Florida, so we are doing our best to stay warm.

But today we want to talk about your homepage of your website and really 5 things to remember when designing or creating the homepage of your website.

The fist thing is to have a clear objective. Make sure you know your goals going in and what the purpose of your homepage is. Are you reaching out to new clients are you looking to nurture current clients, maybe it’s both? By defining those goals, you will know whether or not you’re meeting your desired results.

The second this is to keep it simple. Put on there what you need, but don’t overcrowd it. You know, I think there’s this desire to do too much sometimes. And say, we gotta add that, and we gotta add that. You can always add later. Start with simple. Keep it simple and watch how your users are engaging with it.

The next thing you want to do is to make sure you have a call to action. Some ways that you can move visitors through the buyer’s journey or to the next step. Make sure you have that call to action above the fold on that page as well. That way it’s visible when they access your website.

The next thing is using negative space. Now this kind of goes with keeping it simple. Sometimes by using nothing, maybe just blank white, it draws attention to that specific part of the page you really want your user or visitor to engage with. So negative space is your friend. Don’t be afraid of some blank areas because it can actually help in the overall design process.

The last thing is use links.  Use helpful links to help direct users to other parts of your website that have really valuable content that you know they would like to engage with. That would help them as they are trying to learn a little more about your company and what you do.

Those are 5 key things you can look for when designing your homepage. There is going to be a link in the bottom of this post so you can read a little bit more on each of those areas.

Read: 5 Simple Steps to Improve Your Homepage Design

Hope you enjoyed this week’s segment of the SMA Marketing Minute. I know you’re busy so get back out there and do the best you can to build your business and we’ll see you next week.

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The SMA Marketing Minute is for business owners who are looking to improve their reach online, but don’t have a lot of time to research online marketing strategies. Each video will be 1 to 2 minutes long and focus on a specific and actionable element of online marketing that any business owner can do on their own with out a lot of time involved.

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