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5 Things to Do After Your Post Goes Live

Feb 15, 2016
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So you just published your latest blog post, now what? Just hitting publish won’t get you the results you are looking for. Today’s content marketing world is extremely competitive. In order to get your post in front of the right viewers, there are a few more things you need to do.  

The infographic below will outline 5 steps you need to take to make sure that you attract the right readers to your blog and create some conversions. Just hitting "publish" isn't enough so putting these tips into practice will help you get the most out of your new content! 

5 Things to Do Once Your Posts Goes Live

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Share it On Social:

If you have social buttons on your blog posts, click them all to share it immediately with your subscribers after you post.  The fact is that new readers are more likely to hit social buttons if they see non-zero counters. Be the first to start social activity on your new article.

 

Promote with Email:

You should promote your blog posts in the same way as you promote your products or services.  Make a list of relevant articles and lists in your topic-related niche and write them a friendly email.

Example: "Hi, I just came across your great list of [list name]. I think you missed an item. Look here [your link]. This could make a nice addition to your post".

You also want to be sure to send it out to your email database to let them know you have some great new content for them on your site!

 

Get Some Links:

Use sites like Medium, Tumblr or Blogspot, and write a small essay based on your new post and publish it on these sites with a link to the source. Repurposing your content by creating a small video or make an audio podcast and upload it to audio and video sharing sites is also a great idea.

Important: For SEO purposes all content should be different! You shouldn’t publish the same text or description on multiple sites, because search engines will identify it as identical.

 

Share With Niche Communities:

While social bookmarking has become an afterthought for many content marketers, there are some sites that still deliver high quality traffic. Posting your article to site like Reddit and StumbleUpon can send some great, targeted traffic your way.  You can use a tool like Social Marker to help make the process simpler and more effective.

 

Analyze. Tweak. Repeat:

Once your post goes live, track its effectiveness and see how your audience is reacting. Look at how your keywords are preforming and make note of any area you would like to see an improvement. Then, go back the original post and tweak the content. After you’ve made the changes, analyze the piece again. The goal is to create content that is evergreen and can stand the test of time. A good post can drive traffic for weeks, months and even years.

 

Blogging Stats: 

  • 81% of U.S. online consumers trust information and advice from blogs. (Source: BlogHer)
  • Companies that blog have 97% more inbound links. (Source: Hubspot)
  • The most active demographic group for blogging is 21-to-35 year olds with 53.3% of the total blogging population. (Source: Sysomos)
  • 23% of total Internet usage time is devoted to social networks or blogs. (Source: Dream Systems Media)
  • 33% of B2B companies use blogs. (Source: InsideView)
  • 81% of companies consider their blogs “useful,” “important,” or “critical”. (Source: Hubspot)
  • Small businesses that blog get 126% more lead growth than small businesses that do not blog. (Source: ThinkCreative)

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Ryan Shelley, CPBI

By Ryan Shelley, CPBI

Ryan is passionate about helping companies make a more personal connection online with their customers and prospects. He is a regular contributor to Search Engine Land, the largest and most popular SEO news site on the web. His works have also been featured on the HubSpot Blog, Business2Community and by LinkedIn Marketing Solutions.

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