• FAQs

          Search engine optimization (SEO) helps businesses drive visits to their website through organic search traffic. Given that the top organic search results receive a third of the clicks, a decline in ranking could be detrimental for your business. Implementing SEO best practices on your website will help to ensure that your web content is seen by as many potential customers as possible. The more visitors you have, the better your chances are of converting those visits into sales!

          Local search engine optimization (SEO) helps local businesses gain visibility by optimizing their local business listings for local search. A business that leverages local SEO will include its address, phone number, local opening times, and exact location in the form of a local citation. The goal is to rank for local searches which are usually performed by people in a specific geographical region looking for a business near them.

          We typically see results within the first 30 to 60 days, but when it comes to SEO, there are many factors at play. It's important to remember that SEO is a long-term strategy and results may not come as fast at you wish.

        • FAQs

          Digital advertising uses the internet to send advertisements to customers who are online through different websites and social media platforms like Google, Bing, LinkedIn and Facebook.

          The price for Google Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

          The price for Social Media Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

        • FAQs

          This depends on the complexity and size of a redesign and if eCommerce is needed. On average, it takes around 14-18 weeks from the web design intensive stage to launch.

          If your website experiences the following issues: it’s not responsive on all devices, has a slow loading speed, the design appears old and tired, users don’t spend long on the site, sales are stagnant, or your business is going through a rebranding - your website needs a redesign to boost your brand awareness and sales.

          Sometimes there’s no need to rebuild a website. Minor edits, refreshing page content and images, or restructuring page layout for SEO best practices can boost traffic and sales.

        • FAQs

          Semantic search launched in 2013 with the release of Google's Hummingbird update. Since then, Google's search engine has become more complex. The integration of machine learning, with RankBrain, and NLP, with BERT, has enabled the search engine to better understand the context of a query and deliver more personalized and targeted results. Semantic SEO is the process of creating machine-readable content using structured data and linked open data to help search engines better understand your content.

          On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page SEO refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals. From meta tags to page content, website structure, and HTML, on-page optimization services are focused on making your website more visible to search engines.

          Structured data refers to any organized data that conforms to a certain format, such as information in a relational database. When information is highly structured and predictable, search engines can more easily organize and display it in creative ways. Structured data involves using a piece of code that is laid out in a specific format easily understood by search engines. The search engines read the code and use it to display search results in a more dynamic way.

        • FAQs

          An SEO agency has experts in different areas of search engine optimization that may be out of the realm of your marketing team's abilities. SEO can be very complex and time-consuming. Furthermore, as search engine algorithms change it can be difficult to stay current on the latest ranking factors and strategies for improving online visibility. You will likely see a greater return on investment and better results from using a professional SEO agency than you would from tackling this on your own.

          As a digital marketing agency, SMA Marketing provides products and services in four areas: SEO, Local SEO, Digital Advertising, and Web Design

          We focus on building authentic, long-lasting relationships with our clients. We’re goal oriented and results driven and believe in doing good and making a difference in the world.

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5 Things to Do After Your Post Goes Live

5 Things to Do After Your Post Goes Live

So you just published your latest blog post, now what? Just hitting publish won’t get you the results you are looking for. Today’s content marketing world is extremely competitive. In order to get your post in front of the right viewers, there are a few more things you need to do.  

The infographic below will outline 5 steps you need to take to make sure that you attract the right readers to your blog and create some conversions. Just hitting “publish” isn’t enough so putting these tips into practice will help you get the most out of your new content! 

5 Things to Do Once Your Posts Goes Live


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Share it On Social:

If you have social buttons on your blog posts, click them all to share them immediately with your subscribers after you post.  The fact is that new readers are more likely to hit social buttons if they see non-zero counters. Be the first to start social activity on your new article.

Promote with Email:

You should promote your blog posts in the same way as you promote your products or services.  Make a list of relevant articles and lists in your topic-related niche and write them a friendly email.

Example: “Hi, I just came across your great list of [list name]. I think you missed an item. Look here [your link]. This could make a nice addition to your post”.

You also want to be sure to send it out to your email database to let them know you have some great new content for them on your site!

Get Some Links:

Use sites like Medium, Tumblr, or Blogspot, and write a small essay based on your new post and publish it on these sites with a link to the source. Repurposing your content by creating a small video or making an audio podcast and uploading it to audio and video-sharing sites is also a great idea.

Important: For SEO purposes all content should be different! You shouldn’t publish the same text or description on multiple sites, because search engines will identify it as identical.

Share With Niche Communities:

While social bookmarking has become an afterthought for many content marketers, there are some sites that still deliver high-quality traffic. Posting your article to sites like Reddit and StumbleUpon can send some great, targeted traffic your way.  You can use a tool like Social Marker to help make the process simpler and more effective.

Analyze. Tweak. Repeat:

Once your post goes live, track its effectiveness and see how your audience is reacting. Look at how your keywords are performing and make note of any area you would like to see an improvement. Then, go back to the original post and tweak the content. After you’ve made the changes, analyze the piece again. The goal is to create content that is evergreen and can stand the test of time. A good post can drive traffic for weeks, months, and even years.

Blogging Stats: 

  • 81% of U.S. online consumers trust information and advice from blogs. (Source: BlogHer)
  • Companies that blog have 97% more inbound links. (Source: Hubspot)
  • The most active demographic group for blogging is 21-to-35 year olds with 53.3% of the total blogging population. (Source: Sysomos)
  • 23% of total Internet usage time is devoted to social networks or blogs. (Source: Dream Systems Media)
  • 33% of B2B companies use blogs. (Source: InsideView)
  • 81% of companies consider their blogs “useful,” “important,” or “critical”. (Source: Hubspot)
  • Small businesses that blog get 126% more lead growth than small businesses that do not blog. (Source: ThinkCreative)
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