There are a lot of search engine ranking factors that determine your website's position in the Search Engine Results Pages (SERPs). This, in combination with Google's ever-changing algorithm, can make SEO tough to execute effectively.
The good news is that in most cases, you don't need to sweat every ranking factor. Some variables carry significantly more weight than others. By focusing on the top SEO optimization strategies that are proven to increase the rankings in search results, you can perform well in search for relevant searches.
Page speed has a direct impact on both organic search traffic and conversions. While page speed is essential for user experience, it's even more so to web crawlers who won't waste their time attempting to read and understand the context of a page that takes too long to load. The slower your pages load, the less likely they are to be indexed by Google.
On-page SEO refers to the practice of optimizing your site's web pages to improve your rankings and earn organic traffic. This typically includes optimizing your headlines, HTML tags (title, meta, and header), and images. It also means making sure your website has a high level of authority, expertise, and trustworthiness. You can do this most easily by ensuring that every blog article you publish is a high-quality piece of content.
On-page SEO is important because it helps search engines understand your website and its content. More importantly, on-page SEO can help identify whether your content is relevant to a searcher's query.
At the bottom of this blog, we've included a link to our free On-Page SEO Guide where we detail ethical and effective on-page best practices for your website.
Without great content, your marketing message will get lost in the vast amount of noise created by today's digital marketplace. So if you want to stand out in the SERPs, it's time to begin producing powerful and compelling content.
No matter your industry, the success of today's businesses relies on your ability to be found online. Implementing a strong, quality SEO strategy is not only beneficial to a brand and its marketing efforts, but it is critical to its web presence, especially within competitive markets. Including the 5 SEO optimizations highlighted in your SEO strategy are a sure way to improve your rankings.
Contact SMA Marketing today. As SEO industry experts, we have the skills and knowledge to drive the right organic traffic to your website. Click below to download our FREE On-Page SEO Guide!
Editor's Note: This article was originally published in June 2020 and has been updated.
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