• FAQs

          Search engine optimization (SEO) helps businesses drive visits to their website through organic search traffic. Given that the top organic search results receive a third of the clicks, a decline in ranking could be detrimental for your business. Implementing SEO best practices on your website will help to ensure that your web content is seen by as many potential customers as possible. The more visitors you have, the better your chances are of converting those visits into sales!

          Local search engine optimization (SEO) helps local businesses gain visibility by optimizing their local business listings for local search. A business that leverages local SEO will include its address, phone number, local opening times, and exact location in the form of a local citation. The goal is to rank for local searches which are usually performed by people in a specific geographical region looking for a business near them.

          We typically see results within the first 30 to 60 days, but when it comes to SEO, there are many factors at play. It's important to remember that SEO is a long-term strategy and results may not come as fast at you wish.

        • FAQs

          Digital advertising uses the internet to send advertisements to customers who are online through different websites and social media platforms like Google, Bing, LinkedIn and Facebook.

          The price for Google Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

          The price for Social Media Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

        • FAQs

          This depends on the complexity and size of a redesign and if eCommerce is needed. On average, it takes around 14-18 weeks from the web design intensive stage to launch.

          If your website experiences the following issues: it’s not responsive on all devices, has a slow loading speed, the design appears old and tired, users don’t spend long on the site, sales are stagnant, or your business is going through a rebranding - your website needs a redesign to boost your brand awareness and sales.

          Sometimes there’s no need to rebuild a website. Minor edits, refreshing page content and images, or restructuring page layout for SEO best practices can boost traffic and sales.

        • FAQs

          Semantic search launched in 2013 with the release of Google's Hummingbird update. Since then, Google's search engine has become more complex. The integration of machine learning, with RankBrain, and NLP, with BERT, has enabled the search engine to better understand the context of a query and deliver more personalized and targeted results. Semantic SEO is the process of creating machine-readable content using structured data and linked open data to help search engines better understand your content.

          On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page SEO refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals. From meta tags to page content, website structure, and HTML, on-page optimization services are focused on making your website more visible to search engines.

          Structured data refers to any organized data that conforms to a certain format, such as information in a relational database. When information is highly structured and predictable, search engines can more easily organize and display it in creative ways. Structured data involves using a piece of code that is laid out in a specific format easily understood by search engines. The search engines read the code and use it to display search results in a more dynamic way.

        • FAQs

          An SEO agency has experts in different areas of search engine optimization that may be out of the realm of your marketing team's abilities. SEO can be very complex and time-consuming. Furthermore, as search engine algorithms change it can be difficult to stay current on the latest ranking factors and strategies for improving online visibility. You will likely see a greater return on investment and better results from using a professional SEO agency than you would from tackling this on your own.

          As a digital marketing agency, SMA Marketing provides products and services in four areas: SEO, Local SEO, Digital Advertising, and Web Design

          We focus on building authentic, long-lasting relationships with our clients. We’re goal oriented and results driven and believe in doing good and making a difference in the world.

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5 Reasons to Redesign Your Website & 3 More Reasons Not To

When should you pursue a website redesign? This is a question thousands of business owners wrestle with often. While there are many different factors that go into a website’s design, knowing when to begin the redesign process isn’t rocket science. It’s easy to get caught up in new trends or to be stuck in the past, but both of these positions leave your website vulnerable. The key is to find a balance between consistency and relevancy with your design that speaks to your audience in a personal way. For some sites this means a redesign, for others it means stop messing with it! So let’s get into the 5 reasons you should redesign your website and 3 reason to leave it alone. 

Your website is your business’s digital front door. Many of your prospective customers will form their opinion of your company based on its online presence. It’s amazing to me the number of companies that seem to neglect their website, as if just having one is good enough. With more than a billion sites online, smart companies are using their websites to drive traffic, engage visitors and create value each and every time they come back.

5 Reasons to Redesign Your Website

1. It’s Old‚ Like Really Old

If your website was launched before the new millennium and you haven’t updated since then, you should probably contact a web designer‚Ķ like now. On average, companies redesign their sites every 2 to 3 years. But just because you redesigned your site, doesn’t mean it doesn’t look or feel old. There are a few things that can give your site an older feel and we recommend that you stay away from these.

  • Too many ads
  • To much motion
  • Overuse of colors
  • Music plays when you load the page

If your site is running on Flash, that is another tell-tale sign it’s time to make an upgrade. While Flash did enable us to do some nifty stuff in the early days, many of today’s smart phones can’t read Flash. This is a big issue since most people use their phone to access the web. Flash also slows down your site, which again is a big deal when it comes to your users. Worst of all, having a website that looks and feels old conveys to your visitors an impression that you don’t really care. You want a site that reflects your business and gives them a great first impression.

2. It’s “Slow as Molasses”

Nothing will kill your online marketing efforts faster than a slow website. Nearly half of all website users expect a site to load within 2 seconds. ( It took you longer to read that last sentence.) When they say “speed kills” they are right. Because the public’s attention span is getting shorter and shorter and you need to be sure that your site meets their expectations.

The reason many sites load slowly is due to heavy coding, use of an old platform or old servers. By redesigning your site you can fix most of these issues. By using a CMS like WordPress and hiring a web designer that knows how to code, you can get a great looking site that loads fast. If you notice that your site is still slow after a redesign, it may be your server. Contact your hosting company to see if your site is on an older server and ask them to upgrade you to a new one.

3. It’s Not Mobile Responsive

More than half of Google’s searches happen on a mobile device. With the ability to access the internet from virtually anywhere, more and more people use their mobile device as their primary way to research and connect online. If your site is not mobile friendly, they will most likely leave your site. Google has even put an emphasis on Mobile with the 2015 release of the Google Mobile-Friendly update. This algorithm update gives more favorable ranking to sites that meet the mobile-friendly requirements. Now, just because your site works on a mobile phone, doesn’t mean it’s “mobile-friendly.” You can check to see if your site is mobile-friendly here.

Most web developers are now using what is called responsive design. A responsive website will adapt to the environment in which the site is being engaged. So if you’re on a computer, you will see the site in it’s native form. As the screen becomes smaller the site adapts to make it easier for the user to engage with it. Go ahead and give this site a shot. Drag the screen to a smaller size and you will see the content adjust.

4. No Longer Reflects Your Brand

If you have made a serious update to your company’s brand and image, it’s a good idea to make sure that the new look and feel gets transferred online. Your website is an online reflection of your company, its values and its culture. If you say you are one thing, but your website contradicts that, it causes your audience to second guess you and could hurt your trustworthiness. Any time you do a re-branding, make sure that the redesign of your website is at the core of your discussions.

5. Low Conversions / Engagement

The overall purpose of every website differs from industry to industry, but one thing rings true across the board. If your site is not converting or engaging your visitors, it’s time to rethink the design of your website. Many companies treat their website as an online brochure, but it can and should be so much more. Your website is a tool that can educate your prospects and build your brand 24/7.

Having conversion elements like a Contact Us page or an email list sign-up aren’t enough any more. Everyone has those on their site. What you need is to find a creative and compelling way to engage your visitors and encourage them to connect with you. This starts with awesome content and then delivering it in a way that speaks directly to them. We had a conversion issue on our website and by using the power of growth driven design we were able to solve this by delivering what our audience really wanted. We went from single digit leads per a month to averaging over 80 a month.

So that covers 5 reason to redesign your website. If you fit into any of these, we highly recommend you consider a redesign. If you’re still not sure, take this quick quiz. Just answer a few questions and it will let you know whether or not you should consider a redesign.

The truth is, some things are just better left alone. And if what you have is working, why mess with it? I am a firm believer in the old adage, “if it’s not broke, don’t fix it.” This doesn’t mean you stop improving, it just means you probably shouldn’t do a total overhaul. Now let’s get into 3 reasons not to redesign your site.

1. “Because I Feel Like It”

Redesigning your website just because you feel like it, is a terrible reason. While I fully believe in using intuition to help guide you, I’ve seen a number of businesses and agencies redo their sites over and over just because they’re bored. The reason this is such a bad idea is that it confuses your visitors. If the site looks different every time they come back they are going to have a hard time trusting your inconsistency. Don’t let your feelings dictate your decisions. Rather use them to spur your curiosity to find a creative solution. – (Tweet This)

2. The Competition Did

Similar to feelings, you shouldn’t let the competition dictate your actions either. If your website is engaging your audience and producing results, don’t mess with it. Your competition has their own reasons for a redesign and just because they are doing something new doesn’t mean you have to. Now, there may be things you can do to spruce up your site, but make sure that you are making those tweaks for your users, not your competition. I made this mistake and it cost me. Focus on who and what matters most and you’ll reap the reward.

3. “I Just Don’t Like the ______” (Fill in the Blank)

I have seen companies do a complete redesign because they didn’t like a single function of their site. This can be a devastating move. If there is an element of your site you don’t like just fix that. It makes no sense to start over because you don’t like a button, feature or color. Not only could this cost your company thousands of dollars it could also cost you traffic.

So whether you need a redesign or need to leave things alone, your focus should always be on your users. I’ve said it a thousand times, but your website is not for you! The sooner we realize this and create an online experience that adds value to our users, the sooner we will see results. The internet is all about creating connections and for most businesses that starts on your website. So, does your site need a redesign or should you just leave it alone?

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