• FAQs

          Search engine optimization (SEO) helps businesses drive visits to their website through organic search traffic. Given that the top organic search results receive a third of the clicks, a decline in ranking could be detrimental for your business. Implementing SEO best practices on your website will help to ensure that your web content is seen by as many potential customers as possible. The more visitors you have, the better your chances are of converting those visits into sales!

          Local search engine optimization (SEO) helps local businesses gain visibility by optimizing their local business listings for local search. A business that leverages local SEO will include its address, phone number, local opening times, and exact location in the form of a local citation. The goal is to rank for local searches which are usually performed by people in a specific geographical region looking for a business near them.

          We typically see results within the first 30 to 60 days, but when it comes to SEO, there are many factors at play. It's important to remember that SEO is a long-term strategy and results may not come as fast at you wish.

        • FAQs

          Digital advertising uses the internet to send advertisements to customers who are online through different websites and social media platforms like Google, Bing, LinkedIn and Facebook.

          The price for Google Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

          The price for Social Media Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

        • FAQs

          This depends on the complexity and size of a redesign and if eCommerce is needed. On average, it takes around 14-18 weeks from the web design intensive stage to launch.

          If your website experiences the following issues: it’s not responsive on all devices, has a slow loading speed, the design appears old and tired, users don’t spend long on the site, sales are stagnant, or your business is going through a rebranding - your website needs a redesign to boost your brand awareness and sales.

          Sometimes there’s no need to rebuild a website. Minor edits, refreshing page content and images, or restructuring page layout for SEO best practices can boost traffic and sales.

        • FAQs

          Semantic search launched in 2013 with the release of Google's Hummingbird update. Since then, Google's search engine has become more complex. The integration of machine learning, with RankBrain, and NLP, with BERT, has enabled the search engine to better understand the context of a query and deliver more personalized and targeted results. Semantic SEO is the process of creating machine-readable content using structured data and linked open data to help search engines better understand your content.

          On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page SEO refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals. From meta tags to page content, website structure, and HTML, on-page optimization services are focused on making your website more visible to search engines.

          Structured data refers to any organized data that conforms to a certain format, such as information in a relational database. When information is highly structured and predictable, search engines can more easily organize and display it in creative ways. Structured data involves using a piece of code that is laid out in a specific format easily understood by search engines. The search engines read the code and use it to display search results in a more dynamic way.

        • FAQs

          An SEO agency has experts in different areas of search engine optimization that may be out of the realm of your marketing team's abilities. SEO can be very complex and time-consuming. Furthermore, as search engine algorithms change it can be difficult to stay current on the latest ranking factors and strategies for improving online visibility. You will likely see a greater return on investment and better results from using a professional SEO agency than you would from tackling this on your own.

          As a digital marketing agency, SMA Marketing provides products and services in four areas: SEO, Local SEO, Digital Advertising, and Web Design

          We focus on building authentic, long-lasting relationships with our clients. We’re goal oriented and results driven and believe in doing good and making a difference in the world.

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5 Reasons to Invest In LinkedIn this Year

With over 260 million active monthly users, LinkedIn is more than just another social media channel. This network of CEO, Entrepreneurs and other business professionals can deliver huge marketing and sales ROI if you invest in it properly. While you may not be fully convinced LinkedIn is right for you, I hope the video below can help nudge you in the right direction.

Video Transcript:

Hey, what’s up? Welcome to Hack My Growth. In this episode, we’re going to give you five reasons why you should be investing in LinkedIn for your business.

Are you looking to grow your business but you’re not sure where to start? That’s where we come in.

Hey, what’s up? Welcome to Hack My Growth. If this is your first time watching or maybe you’re watching a lot and haven’t yet subscribed, please do so now. We would love to have you join our community. Don’t forget to turn on those notifications, that way you can be alerted every time we publish new content.

Today we’re going to be talking about LinkedIn. It’s the largest B2B social platform on the web. If you’re looking to grow your business or become an influencer or connect with influencers, LinkedIn is a powerful place to be. Here are five awesome reasons why you should be investing in LinkedIn.

First off, they’ve got 260 million active users, that’s about half of the United States’ entire population. Like that’s a lot of people, and these are people who are engaging with other people just like you. So, taking the time to invest in this network can get you connected with a whole bunch of people.

Out of those 260 million, there’s 61 million senior level influencers. Whether you’re in sales, marketing, or looking for a better job, there’s people that can help you further your cause or your career if you’re connecting with the right people on LinkedIn. This is a lot of high profile people in senior level positions, that could be an influencer, could help take your business to the next level, or even your career to a place you never thought it could go.

The number three reason is 50% of all social traffic is coming from LinkedIn, that’s all of the social traffic. This is when we’re looking at these key metrics out there. Twitter, yes, it’s great, maybe if you’re looking for fast news it can be good for influencerships. Facebook, well we know where that’s kind of heading as far as businesses go. In a lot of the B2B sector, Facebook’s just not where people are at in that case. YouTube, still a growing channel. But when it comes to B2B marketing, people are on LinkedIn, and they want to be connected on LinkedIn. Not only that, but taking action from LinkedIn. So, when they see a piece of content that they’re enjoying or engaging with, they’re leaving LinkedIn and going to people’s websites.

Number four, 45% of all the readers, this is of LinkedIn content, people publish content on LinkedIn, are actually read by upper level management. So, not only is upper level management on LinkedIn, they’re reading content on LinkedIn, they’re learning more about what’s going on in their industry, what’s coming up in industry trends, tech news, whatever those things that are interesting them, they’re reading the content on LinkedIn. That’s quite a bit of a margin there of people reading this type of content on LinkedIn. So, if you’re not publishing that kind of content there, you should start thinking about that as a platform to publish your content on. It can get your content in front of people that might otherwise have never seen it before if they don’t even know your website exists but they’re still on LinkedIn.

The last reason, 80% of social B2B leads are coming from LinkedIn. Now, this doesn’t mean they’re going to always close all these leads that are coming in, but that’s a lot of people coming in. If you want to invest in a specific channel and you’re really looking for social media marketing, you want to start looking at LinkedIn.

There are ways to do it from paid as well as organic, which, that’s another video for another time and place. But the reality is, people on LinkedIn, not only read content, they also take action on content. So, this year when you’re looking at a social strategy for your business and you’re in the B2B community, LinkedIn is a powerful place to be and it’s something you need to invest your time and energy in.

If you’ve got any questions, please comment below, and until next time, happy marketing.

For more LinkedIn Stats, check out these great sources.

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