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5 Link Building Strategies That Actually Work

Mar 27, 2020
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5 Link Building Strategies That Actually Work

Google's algorithms are complex and constantly evolving, but backlinks remain an important factor in how search engines determine which sites will earn ranking positions. While link building is often recognized as one of the most difficult and time-consuming SEO tactics, it can help your site rank higher, bring you more traffic and grow your business significantly.

If you’re not including link building in your overall SEO strategy, you’re missing out on a huge opportunity for your business. In this article, we’ll show you five effective link building strategies you can start implementing today. 

5 Link Building Strategies That Actually Work

1. Guest Posting 

Put simply, guest posting is the process of writing a blog post that another website will feature. Guest posting is a highly effective link building strategy that many websites rely on heavily because it helps build relationships, exposure, and site authority. Google likes to see links leading back to your site. Think of it as a vote of confidence. If sites are linking to you, it means you’re providing valuable, interesting, and quality content. 

Once you begin producing some unique and high-quality content, you can start searching for websites that may be interested in featuring your article as a guest post. But, remember, you don’t want to attempt to build a link on any random site. You want to find viable websites, blogs, or resources that will drive relevant website traffic and potential customers.

So, how do you do this? Start by finding websites that are accepting guest posts and that suit your niche. You can do this a few ways:

Remember: you don’t want just any link. Look for websites with a significant amount of traffic and backlinks, with a high domain and page authority. A good rule of thumb is to build links on sites that have a higher domain authority than yours. You can use this free domain authority checker to find this information.

2. Online Forum Communities 

Though they are not as popular as they once were, online forum communities remain a great way to promote your business online. A large number of online forums allow do-follow links, making them prime territory for obtaining valuable authoritative backlinks.

Begin by looking for forum communities that are relevant to your business. Participating in discussions can often provide you the opportunity to place a link. Answer questions and concerns and offer a solution. 

You should always be sure your comment provides contextual value to the discussion. Forum moderators are constantly reviewing posts. Placing links in forum discussions that do not make sense contextually or abusing this tactic is an easy way to get yourself banned from the forum site entirely. 

3. Online Business Directories

Online directories – also known as business directories or business listings – are an extremely easy way for businesses to build links and draw traffic to their site. Online directories are typically trusted sources, high-ranking and authoritative. Adding your link to an authoritative site means improved visibility and reach with a greater possibility of improved site rankings. 

The web offers a variety of online directories. With a simple Google search, you can find general directories, business listings, local listing, and even niche directories. You should only focus on building links on online business directories that are relevant to your website.

4. Link Outreach 

Link building can be as easy as asking others to link to your site. Link outreach is just that. This process involves identifying other websites or blogs in your niche that discuss topics similar to those featured on your website. Then, you reach out to these websites to promote a piece of content, form a collaboration, or request a backlink. 

It’s important to note that link outreach emails can work only if they’re done properly. You should focus your link outreach strategy around creating your own personalized outreach messages that are concise and communicate value without pushing benefits. This is guaranteed to increase your chances of improving your response and open rate.

5. Broken Link Building 

Broken links are harmful to a site’s SEO and they contribute to poor user experience. Bringing broken links to a webmaster’s attention is a great and simple way to get them to replace these links with a link to your site. Broken Link Building (also known as Dead Link Building) is the practice of building backlinks by replacing links to 404 pages with a working link to a target website. 

Broken link building does, however, require a significant amount of time and research. First, you must identify webpages or blogs in your niche that contain broken links. Doing so will require using a backlink tool, like SEMrush. Next, you’ll need to contact the webmaster and let them know that they have a broken link on their page. You should then recommend replacing the broken link with a link to your website. 

Here’s a good example: 


Improve Your Link Building Strategy Today

At SMA Marketing, we know how difficult and time-consuming link building can be. This is why we have developed a seamless and diverse link building strategy guaranteed to help our clients rank higher in search. We have a deep understanding of how search algorithms work and what types of links are best for your site. If you need any assistance supplementing your SEO strategy, contact us today!

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Amanda Marra

By Amanda Marra

Amanda is SMA's Lead SEO Strategist working from her home office in Port Orange, FL. She is passionate about SEO and the Inbound Methodology. As a Florida native, she enjoys spending her spare time at the beach with her beloved dogs, Bentley and Kona.

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