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4 Ways to Repurpose Blog Content

Nov 5, 2018
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You spent a lot of time and energy on your last blog post, so now what?  For many online marketers, publishing their blog is the final step. But what if you could get more out of the content you are already creating?  In this short video, I'll share four ideas on how to repurpose your blog content and better serve your audience. 

 

 

Video Transcript:

If this is your first time watching or maybe you've been watching a while and haven't yet subscribed to our channel, please do so now. We would love to have you join our community. Today we're going to be talking about how we can take a piece of content and use it over and over again in different forms.

Content fuels our marketing, especially digital marketing, when it comes to expanding our reach in search or social media, we need great content to engage our users and followers. We can spend a bunch of energy and effort in creating a blog post or a piece of written content, and then we put it out there and don't really know what to do next.

Well, the great thing about the Internet is we've got multiple channels. We've got multiple ways that we can use that piece of content. That's one thing I've mapped out here, and this is something I like to do when I create a piece of content, maybe an in-depth piece of content, and maybe I post it on my blog first.

We've got this really nice piece of blog content. I also try to say, "How can I reuse this content? How can we take this story and tell it in a different way?" So, one of the ways that we're doing it is right now, is by video. Taking a piece of blog content that you've created and maybe a couple of articles or a specific section of an article and then creating a video around it is a great way to reuse and retell that part of your story.

So, another great piece of content is infographics. Not only are they visual, but they help you tell your story in a very succinct, specific kind of way. You don't have as much text, but you're able to tell your story through visuals and graphs and really engage somebody on a very concise and very consistent level.

Another way is slide decks. This is another great way to tell your story, whether you've already got a slide deck built, or you can take that blog post and start to map it out, break it down. Maybe you do a webinar with that or maybe you put it on Slideshare or a place like that where you can now amplify that content, share it across LinkedIn.

Another piece is interactive content. So, this is where we can build things like quizzes or question and answers and other types of interactive content. There's a lot of cool tools out there that you can find today. AWeber is one of the ones that I've used quite a few times. Interact is another great tool.

This allows you to create content that people can engage with and act with. So, this is a way that you can take blog content and now repurpose it four different times, and you've got four specific, really unique pieces of content that can engage your users in different ways. Now the next step is to go out and actually do it.

So, find those pieces of content that your users have engaged with. You can do this with Google Analytics or any other tool that you're using. Find out what they're reading the most, what they're looking at the most, and then start to brainstorm ways that you can maybe create a video or an infographic, maybe a slide deck or another piece of interactive content to help your users engage at a deeper level and also give your site some very well-written, targeted content because you've already put the time in once. You might as well take it and leverage it a couple more times.

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Ryan Shelley, CPBI

By Ryan Shelley, CPBI

Ryan is passionate about helping companies make a more personal connection online with their customers and prospects. He is a regular contributor to Search Engine Land, the largest and most popular SEO news site on the web. His works has also been featured on the HubSpot Blog, Business2Community and by LinkedIn Marketing solutions.

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