• FAQs

          Search engine optimization (SEO) helps businesses drive visits to their website through organic search traffic. Given that the top organic search results receive a third of the clicks, a decline in ranking could be detrimental for your business. Implementing SEO best practices on your website will help to ensure that your web content is seen by as many potential customers as possible. The more visitors you have, the better your chances are of converting those visits into sales!

          Local search engine optimization (SEO) helps local businesses gain visibility by optimizing their local business listings for local search. A business that leverages local SEO will include its address, phone number, local opening times, and exact location in the form of a local citation. The goal is to rank for local searches which are usually performed by people in a specific geographical region looking for a business near them.

          We typically see results within the first 30 to 60 days, but when it comes to SEO, there are many factors at play. It's important to remember that SEO is a long-term strategy and results may not come as fast at you wish.

        • FAQs

          Digital advertising uses the internet to send advertisements to customers who are online through different websites and social media platforms like Google, Bing, LinkedIn and Facebook.

          The price for Google Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

          The price for Social Media Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

        • FAQs

          This depends on the complexity and size of a redesign and if eCommerce is needed. On average, it takes around 14-18 weeks from the web design intensive stage to launch.

          If your website experiences the following issues: it’s not responsive on all devices, has a slow loading speed, the design appears old and tired, users don’t spend long on the site, sales are stagnant, or your business is going through a rebranding - your website needs a redesign to boost your brand awareness and sales.

          Sometimes there’s no need to rebuild a website. Minor edits, refreshing page content and images, or restructuring page layout for SEO best practices can boost traffic and sales.

        • FAQs

          Semantic search launched in 2013 with the release of Google's Hummingbird update. Since then, Google's search engine has become more complex. The integration of machine learning, with RankBrain, and NLP, with BERT, has enabled the search engine to better understand the context of a query and deliver more personalized and targeted results. Semantic SEO is the process of creating machine-readable content using structured data and linked open data to help search engines better understand your content.

          On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page SEO refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals. From meta tags to page content, website structure, and HTML, on-page optimization services are focused on making your website more visible to search engines.

          Structured data refers to any organized data that conforms to a certain format, such as information in a relational database. When information is highly structured and predictable, search engines can more easily organize and display it in creative ways. Structured data involves using a piece of code that is laid out in a specific format easily understood by search engines. The search engines read the code and use it to display search results in a more dynamic way.

        • FAQs

          An SEO agency has experts in different areas of search engine optimization that may be out of the realm of your marketing team's abilities. SEO can be very complex and time-consuming. Furthermore, as search engine algorithms change it can be difficult to stay current on the latest ranking factors and strategies for improving online visibility. You will likely see a greater return on investment and better results from using a professional SEO agency than you would from tackling this on your own.

          As a digital marketing agency, SMA Marketing provides products and services in four areas: SEO, Local SEO, Digital Advertising, and Web Design

          We focus on building authentic, long-lasting relationships with our clients. We’re goal oriented and results driven and believe in doing good and making a difference in the world.

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4 Ways to Repurpose Blog Content

You spent a lot of time and energy on your last blog post, so now what?  For many online marketers, publishing their blog is the final step. But what if you could get more out of the content you are already creating?  In this short video, I’ll share four ideas on how to repurpose your blog content and better serve your audience.

Video Transcript:

If this is your first time watching or maybe you’ve been watching a while and haven’t yet subscribed to our channel, please do so now. We would love to have you join our community. Today we’re going to be talking about how we can take a piece of content and use it over and over again in different forms.

Content fuels our marketing, especially digital marketing, when it comes to expanding our reach in search or social media, we need great content to engage our users and followers. We can spend a bunch of energy and effort in creating a blog post or a piece of written content, and then we put it out there and don’t really know what to do next.

Well, the great thing about the Internet is we’ve got multiple channels. We’ve got multiple ways that we can use that piece of content. That’s one thing I’ve mapped out here, and this is something I like to do when I create a piece of content, maybe an in-depth piece of content, and maybe I post it on my blog first.

We’ve got this really nice piece of blog content. I also try to say, “How can I reuse this content? How can we take this story and tell it in a different way?” So, one of the ways that we’re doing it is right now, is by video. Taking a piece of blog content that you’ve created and maybe a couple of articles or a specific section of an article and then creating a video around it is a great way to reuse and retell that part of your story.

So, another great piece of content is infographics. Not only are they visual, but they help you tell your story in a very succinct, specific kind of way. You don’t have as much text, but you’re able to tell your story through visuals and graphs and really engage somebody on a very concise and very consistent level.

Another way is slide decks. This is another great way to tell your story, whether you’ve already got a slide deck built, or you can take that blog post and start to map it out, break it down. Maybe you do a webinar with that or maybe you put it on Slideshare or a place like that where you can now amplify that content, share it across LinkedIn.

Another piece is interactive content. So, this is where we can build things like quizzes or question and answers and other types of interactive content. There’s a lot of cool tools out there that you can find today. AWeber is one of the ones that I’ve used quite a few times. Interact is another great tool.

This allows you to create content that people can engage with and act with. So, this is a way that you can take blog content and now repurpose it four different times, and you’ve got four specific, really unique pieces of content that can engage your users in different ways. Now the next step is to go out and actually do it.

So, find those pieces of content that your users have engaged with. You can do this with Google Analytics or any other tool that you’re using. Find out what they’re reading the most, what they’re looking at the most, and then start to brainstorm ways that you can maybe create a video or an infographic, maybe a slide deck or another piece of interactive content to help your users engage at a deeper level and also give your site some very well-written, targeted content because you’ve already put the time in once. You might as well take it and leverage it a couple more times.

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