• FAQs

          Search engine optimization (SEO) helps businesses drive visits to their website through organic search traffic. Given that the top organic search results receive a third of the clicks, a decline in ranking could be detrimental for your business. Implementing SEO best practices on your website will help to ensure that your web content is seen by as many potential customers as possible. The more visitors you have, the better your chances are of converting those visits into sales!

          Local search engine optimization (SEO) helps local businesses gain visibility by optimizing their local business listings for local search. A business that leverages local SEO will include its address, phone number, local opening times, and exact location in the form of a local citation. The goal is to rank for local searches which are usually performed by people in a specific geographical region looking for a business near them.

          We typically see results within the first 30 to 60 days, but when it comes to SEO, there are many factors at play. It's important to remember that SEO is a long-term strategy and results may not come as fast at you wish.

        • FAQs

          Digital advertising uses the internet to send advertisements to customers who are online through different websites and social media platforms like Google, Bing, LinkedIn and Facebook.

          The price for Google Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

          The price for Social Media Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

        • FAQs

          This depends on the complexity and size of a redesign and if eCommerce is needed. On average, it takes around 14-18 weeks from the web design intensive stage to launch.

          If your website experiences the following issues: it’s not responsive on all devices, has a slow loading speed, the design appears old and tired, users don’t spend long on the site, sales are stagnant, or your business is going through a rebranding - your website needs a redesign to boost your brand awareness and sales.

          Sometimes there’s no need to rebuild a website. Minor edits, refreshing page content and images, or restructuring page layout for SEO best practices can boost traffic and sales.

        • FAQs

          Semantic search launched in 2013 with the release of Google's Hummingbird update. Since then, Google's search engine has become more complex. The integration of machine learning, with RankBrain, and NLP, with BERT, has enabled the search engine to better understand the context of a query and deliver more personalized and targeted results. Semantic SEO is the process of creating machine-readable content using structured data and linked open data to help search engines better understand your content.

          On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page SEO refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals. From meta tags to page content, website structure, and HTML, on-page optimization services are focused on making your website more visible to search engines.

          Structured data refers to any organized data that conforms to a certain format, such as information in a relational database. When information is highly structured and predictable, search engines can more easily organize and display it in creative ways. Structured data involves using a piece of code that is laid out in a specific format easily understood by search engines. The search engines read the code and use it to display search results in a more dynamic way.

        • FAQs

          An SEO agency has experts in different areas of search engine optimization that may be out of the realm of your marketing team's abilities. SEO can be very complex and time-consuming. Furthermore, as search engine algorithms change it can be difficult to stay current on the latest ranking factors and strategies for improving online visibility. You will likely see a greater return on investment and better results from using a professional SEO agency than you would from tackling this on your own.

          As a digital marketing agency, SMA Marketing provides products and services in four areas: SEO, Local SEO, Digital Advertising, and Web Design

          We focus on building authentic, long-lasting relationships with our clients. We’re goal oriented and results driven and believe in doing good and making a difference in the world.

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4 Ways to Maintain Brand Consistency

    The brand voice is the consistent tone and personality of a brand. Brand consistency is maintaining that brand voice across all marketing channels, as well as keeping your brand promise intact. It’s not an easy task to maintain brand consistency, but there are some strategies you can use to help you do it! In this blog post, we’ll discuss 4 ways to maintain brand consistency and keep your customers coming back for more!

    Maintain Brand Consistency: 4 Ways

    Set Brand Guidelines

    Brand consistency is not an easy task, but brand guidelines or a style guide, help keep everything together and look coherent to your target audience or brand specifications. When it comes to design necessities like color palettes, logos, fonts, stock photos, and brand voice, be sure to set standards across the board of marketing materials so you can maintain that brand cohesion!

    Elements of branding guidelines:

    • Colors: The color schemes and palette are two of the most important aspects of your style guide. A great brand and website have a unique color palette that fits with its overall aesthetic.
    • Logo: Set standards for how you want your logo displayed in various formats. Make sure to include color variations that are allowed, as well as vertical and horizontal formatting guidelines.
    • Fonts: Traditional fonts come in a variety of styles and weights, so it’s important to select a style that works well with the design. A limited number of fonts should be rotated as part of your branding strategy to help achieve brand recognition.
    • Images: Make sure to include specific guidelines in your style guide on what types of images you’d like included in your brand assets and how they should be used (i.e.: always cropped at a certain size). You can also provide brand specifications for stock photography that fits with the overall aesthetic of the brand, including parameters such as theme, color, and style.
    • Copy: Copywriting is an art of selection and usage. Using unique words, phrases, and sentences in your copy says a lot about who you are. Punctuation as well as other text standards may be used to keep a consistent message. Is your company’s branding casual enough to utilize contractions or does your brand have more of a formal tone?
    • Tone: What would your company’s personality be if it were personified? What are some of the traits that you’d want to be immediately apparent to your customers? A hair salon may have a cheerful and inviting atmosphere, while a legal firm should use a more serious and dependable tone for its brand.

    Establish an Approval Process

    A brand voice can be difficult to maintain across all marketing channels and materials, so having a brand approval process in place is crucial. Maintaining brand consistency starts with your marketing team members and employees, but you’ll also need a sort of checklist for any outside vendors or freelancers that work on the brand assets.

    Reviewing content and assets will ensure that brand standards are being met. From there you can approve or reject the materials and make sure everything is in line with your brand voice!

    Create a Content Calendar

    A brand content calendar is a tool for scheduling brand assets, such as blog and social media posts. It helps keep track of what you’ve published when so your brand voice doesn’t lose its flair! Keeping up with all the various marketing channels can be difficult to do, but having everything in one place will ensure that brand consistency isn’t lost. Creating brand consistency is no easy task, so having a content calendar can help keep you organized!

    Remain Authentic in Your Messaging

    The brand voice is who your brand wants to be and authenticity will determine whether or not you’ll connect with the right audience. This can prove difficult since we’re trying our best to appeal to as many people as possible in today’s world of marketing! Authentic messaging is important for brand recognition though, so it needs to remain a priority when maintaining brand consistency.

    Maintaining a brand voice is something that should be done across all marketing channels including social media, print materials, and website copy. And don’t forget to make sure your brand guidelines are being followed too! Your brand continuity will only benefit from this authenticity since you’ll have an audience who trusts what you’re putting out there.

    Importance of Brand Consistency

    Maintain brand consistency across all channels. Customers expect the same message, tone of voice, and interactions when they visit your website or social media account as they do when speaking to a customer service representative on the phone. Ensure that every touchpoint is consistent with other brand materials so customers feel like their experience was positive no matter how it’s delivered.

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