• FAQs

          Search engine optimization (SEO) helps businesses drive visits to their website through organic search traffic. Given that the top organic search results receive a third of the clicks, a decline in ranking could be detrimental for your business. Implementing SEO best practices on your website will help to ensure that your web content is seen by as many potential customers as possible. The more visitors you have, the better your chances are of converting those visits into sales!

          Local search engine optimization (SEO) helps local businesses gain visibility by optimizing their local business listings for local search. A business that leverages local SEO will include its address, phone number, local opening times, and exact location in the form of a local citation. The goal is to rank for local searches which are usually performed by people in a specific geographical region looking for a business near them.

          We typically see results within the first 30 to 60 days, but when it comes to SEO, there are many factors at play. It's important to remember that SEO is a long-term strategy and results may not come as fast at you wish.

        • FAQs

          Digital advertising uses the internet to send advertisements to customers who are online through different websites and social media platforms like Google, Bing, LinkedIn and Facebook.

          The price for Google Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

          The price for Social Media Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

        • FAQs

          This depends on the complexity and size of a redesign and if eCommerce is needed. On average, it takes around 14-18 weeks from the web design intensive stage to launch.

          If your website experiences the following issues: it’s not responsive on all devices, has a slow loading speed, the design appears old and tired, users don’t spend long on the site, sales are stagnant, or your business is going through a rebranding - your website needs a redesign to boost your brand awareness and sales.

          Sometimes there’s no need to rebuild a website. Minor edits, refreshing page content and images, or restructuring page layout for SEO best practices can boost traffic and sales.

        • FAQs

          Semantic search launched in 2013 with the release of Google's Hummingbird update. Since then, Google's search engine has become more complex. The integration of machine learning, with RankBrain, and NLP, with BERT, has enabled the search engine to better understand the context of a query and deliver more personalized and targeted results. Semantic SEO is the process of creating machine-readable content using structured data and linked open data to help search engines better understand your content.

          On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page SEO refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals. From meta tags to page content, website structure, and HTML, on-page optimization services are focused on making your website more visible to search engines.

          Structured data refers to any organized data that conforms to a certain format, such as information in a relational database. When information is highly structured and predictable, search engines can more easily organize and display it in creative ways. Structured data involves using a piece of code that is laid out in a specific format easily understood by search engines. The search engines read the code and use it to display search results in a more dynamic way.

        • FAQs

          An SEO agency has experts in different areas of search engine optimization that may be out of the realm of your marketing team's abilities. SEO can be very complex and time-consuming. Furthermore, as search engine algorithms change it can be difficult to stay current on the latest ranking factors and strategies for improving online visibility. You will likely see a greater return on investment and better results from using a professional SEO agency than you would from tackling this on your own.

          As a digital marketing agency, SMA Marketing provides products and services in four areas: SEO, Local SEO, Digital Advertising, and Web Design

          We focus on building authentic, long-lasting relationships with our clients. We’re goal oriented and results driven and believe in doing good and making a difference in the world.

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4 Ways to Help Your Business Power Through Slow Months

    In almost every industry, there are times throughout the year when business slows down. Whether it’s summer or winter, you may find yourself working to push through a few months until business starts to pick up again. While these periods of fewer sales or leads may seem discouraging, there are several ways to use the time effectively to improve your business.

    Take Advantage of Idle Sales Months

    When business is booming, there’s little time to change or fine-tune processes and strategy because you’re focused on meeting customer’s needs and staying on schedule. Instead of being disheartened when business declines, this is an excellent time to perfect the inner workings of your business. Here are four positive actions to take when business is slow:

    1. Lead Nurturing

    Through the busy months, marketing and sales is focused on lead generation and closing deals. However, there are often opportunities that take more time through the funnel. For these opportunities, lead nurturing is required. Lead nurturing involves building relationships with leads through the buying process. When business is slow, there is more time to work on lead nurturing tactics like sending personalized emails, implementing lead scoring, leveraging targeted content, and utilizing multiple channels to reach your customers.

    2. Website Redesign

    If you’ve been looking to update or redo your website, this is the perfect time! With website fixes or major changes, there is a chance that elements may break. When business has slowed down, there is less risk of missing incoming leads due to broken forms or customers navigating away due to broken links. One thing to keep in mind is the cost of this project. If a website redesign is being outsourced, make sure to budget this expense into the average income of your slower months.

    3. Content Optimization

    Improve your search visibility by implementing SEO strategies throughout your online content. This is an ideal time to include keywords, structured data, and optimized title tags and meta descriptions to your website, blog content, social media, and more. SMA Marketing offers a free SEO checklist to ensure you optimize everything in order to correctly give the search engines the valuable information they need.

    4. Rethink Strategy

    One of the best uses of this time is to revisit your marketing strategies. Are you looking to switch from an outbound to an inbound methodology? Do you wish to have a more content-focused strategy? Does your social media presence need more attention? Take time to determine the best strategies for your business and how to best implement them.

    Stay Positive

    There is no doubt that running a business is difficult at any time, but can be more so during trying times. It’s important to remain positive and do what you can to persevere through slow times until business picks up again.

    For questions about lead nurturing, web design, SEO, or marketing strategy, contact SMA Marketing.

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