As 2017 comes to a close, the SMA team is taking time to reflect on all of the changes that have happened over the past 12 months. Ryan, our CGO says “Learn from the past, be thankful in the present, and expectant for the future.” That is what I hope to accomplish with this post.
In the not too distant past, Ryan was the only employee of SMA. As our client load has increased Ryan has brought on team members expanding SMA from 1 to 13 in the last two years.
Some of the noticeable changes this team expansion has brought include:
Another benefit of expanding the SMA team is the ability to increase our transparency to our clients. You can’t convert the traffic you don’t have, and at SMA we work every day to help our clients reach their target audiences and increase their traffic. We don’t just look at the data we collect; we share it in real time with our clients, so they know exactly what is happening with their sites.
We don’t stop at sending data reports. It’s important to us our clients understand actionable metrics versus vanity metrics. We take the time to explain what the data means and how it all fits together to tell the story of their digital marketing footprint and how it’s impacting their business.
We’re so thankful for our clients. We take our partnerships with each our clients seriously, and that includes making sure we understand their company plans, and they know everything we are doing to help them achieve and exceed those goals.
The most exciting thing our SMA Marketing team accomplished this year is that we established a microloan fund through Kiva. Kiva is an international nonprofit, with a mission to connect people through lending to alleviate poverty. Through Kiva we have lent out six microloans to six different women around the world. We’ve helped to improve the lives of entrepreneurs and college students who have already begun paying back their loans. As each loan repayment occurs, we can invest in another applicant through Kiva. Read more about Kiva here.
Our first loans went to Virginia and Sokea. Virginia is 71 years old and widowed with seven children. She has a general store in the Philippines and requested a PHP 10,000 loan through NWTF to buy additional stocks of groceries to sell.
Sokea is 37 years old, married and has a sixteen-year-old daughter. Her husband is a motor taxi driver. For the past four years, she has sold dishes, plastic utensils, bowls and shoes to make a living. Business competitors and fluctuations in the price of merchandise are her major challenges as a retailer. Sokea's goals are to open her own store, improve her current business and change her living standards for the better.
The biographies of each loan applicant inspire us to want to be more generous with our financial resources and have a greater impact by helping entrepreneurs like Sokea and Virgina worldwide. You can join our Kiva team here!
We are looking expectantly towards 2018. A new venture has launched. Through Hack My Growth Ryan Shelley has developed two online courses. “Growth hacking is not just for Silicon Valley. With our courses, you'll learn how to build and grow your business like never before. From SEO and Inbound to developing and implementing a data-driven culture, we'll give you the practical skills to get it done.”
Hack My Growth courses aren’t the only thing we are anticipating. Content Brain is a new software developed to help streamline content marketing. “Content Marketing is the art of connecting with your audience on their terms. With so many brands competing for attention online, it's easy to get lost in the noise. The only way to rise above it is with great content that speaks to the needs of your audience. Creating these powerful campaigns is now as easy as a click.”
We’ll be launching this software soon! You can be one of the first to give it a try by signing up for email updates here.
2017 has been a year of growth and gratitude. We are excited for all that is to come in 2018 as the SMA Marketing team continues to bring greater value to our clients while sharing our knowledge and resources with business owners and the inbound marketing community.
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