• FAQs

          Search engine optimization (SEO) helps businesses drive visits to their website through organic search traffic. Given that the top organic search results receive a third of the clicks, a decline in ranking could be detrimental for your business. Implementing SEO best practices on your website will help to ensure that your web content is seen by as many potential customers as possible. The more visitors you have, the better your chances are of converting those visits into sales!

          Local search engine optimization (SEO) helps local businesses gain visibility by optimizing their local business listings for local search. A business that leverages local SEO will include its address, phone number, local opening times, and exact location in the form of a local citation. The goal is to rank for local searches which are usually performed by people in a specific geographical region looking for a business near them.

          We typically see results within the first 30 to 60 days, but when it comes to SEO, there are many factors at play. It's important to remember that SEO is a long-term strategy and results may not come as fast at you wish.

        • FAQs

          Digital advertising uses the internet to send advertisements to customers who are online through different websites and social media platforms like Google, Bing, LinkedIn and Facebook.

          The price for Google Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

          The price for Social Media Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

        • FAQs

          This depends on the complexity and size of a redesign and if eCommerce is needed. On average, it takes around 14-18 weeks from the web design intensive stage to launch.

          If your website experiences the following issues: it’s not responsive on all devices, has a slow loading speed, the design appears old and tired, users don’t spend long on the site, sales are stagnant, or your business is going through a rebranding - your website needs a redesign to boost your brand awareness and sales.

          Sometimes there’s no need to rebuild a website. Minor edits, refreshing page content and images, or restructuring page layout for SEO best practices can boost traffic and sales.

        • FAQs

          Semantic search launched in 2013 with the release of Google's Hummingbird update. Since then, Google's search engine has become more complex. The integration of machine learning, with RankBrain, and NLP, with BERT, has enabled the search engine to better understand the context of a query and deliver more personalized and targeted results. Semantic SEO is the process of creating machine-readable content using structured data and linked open data to help search engines better understand your content.

          On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page SEO refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals. From meta tags to page content, website structure, and HTML, on-page optimization services are focused on making your website more visible to search engines.

          Structured data refers to any organized data that conforms to a certain format, such as information in a relational database. When information is highly structured and predictable, search engines can more easily organize and display it in creative ways. Structured data involves using a piece of code that is laid out in a specific format easily understood by search engines. The search engines read the code and use it to display search results in a more dynamic way.

        • FAQs

          An SEO agency has experts in different areas of search engine optimization that may be out of the realm of your marketing team's abilities. SEO can be very complex and time-consuming. Furthermore, as search engine algorithms change it can be difficult to stay current on the latest ranking factors and strategies for improving online visibility. You will likely see a greater return on investment and better results from using a professional SEO agency than you would from tackling this on your own.

          As a digital marketing agency, SMA Marketing provides products and services in four areas: SEO, Local SEO, Digital Advertising, and Web Design

          We focus on building authentic, long-lasting relationships with our clients. We’re goal oriented and results driven and believe in doing good and making a difference in the world.

  • Contact

3 Ways Simple Website Design Can Improve Your Marketing strategy

More doesn’t always mean better. When it comes to your company’s website, thinking “simple” is simply the best way to go. Today’s web designers can do more than ever with the advancements made just in the last few years. While adding sliders, motion graphics, and other trendy design elements can be very enticing, you need to make sure they add value to your users before you add them to your site. There is a lot of data supporting simple website design as the way to go. So let’s take a look at a few ways you can create a better site, by keeping it simple.

A study done by Google in August of 2012 provided some amazing insights into how users look at website design. One of the major findings was that “visually complex” websites were consistently rated as less beautiful than their simpler counterparts. To further drive home this point, “highly prototypical” sites that were based around simple visual design elements were rated as the most beautiful across the board. 

Simply put, a simple website design is better.

There is very solid scientific evidence to back up these stats. You can learn all about the science behind simple website design from this very cool article from Conversion XL. For the remainder of this post, we are going to focus on the marketing impact of a simple website design and how you can take advantage of it.

#1. Speed Can Kill

40% of people will abandon a web page if it takes more than three seconds to load. (Source: Econsultancy(Tweet This Stat!)

This statistic almost doesn’t seem fair. But think about it. We live in a world where we have instant access to more information than we could ever digest. This is both good and bad. The good, we can learn about anything we want right now. The bad, we have no patience. Remember the good old days of being serenaded by a dial tone as you patiently anticipated being connected to the world? Many have forgotten that sensation. Today’s consumer just can’t seem to wait longer than 3 seconds, so we must accommodate.

Many websites that are design heavy and visually complex require a lot of extra code and scripts. This causes the server to work harder and results in slower load times. By opting for a simpler design, you cut out a lot of the extra heavy lifting and speed up response time. The result will be a faster site and happier users.

#2. It’s A Mobile First World

46% of mobile users report having difficulty interacting with a web page, and 44% complain that navigation was difficult. (Source: Keynote(Tweet This Stat!)

If you don’t already have a mobile version of your website, you should. This year Google reported that, for the first time, more users are searching from mobile devices than desktops. Mobile is no longer the future, it’s now. If your site is hard to use on mobile, people will disengage with you.

One of the easiest ways to fix your mobile-friendliness issues is by creating a responsive design. Responsive design adapts to the user’s device in order to make it easier for them to interact. To have a smooth transition between devices, having a simple base is important.  By using some very simple CSS, you can even leave some of the heavier, non-mobile-specific elements out of the mobile view. Any business that is in the market for a new site must think about mobile first. The ones that do are reaping huge benefits.

62% of companies that designed a website specifically for mobile had increased sales. (Source: Econsultancy(Tweet This Stat!)

#3. Simple Design = More Conversion

A website that doesn’t convert visitors into leads for your business is kind of pointless. The whole purpose of building a site and working on driving traffic is to create more business. The reason simple website design converts better is that it’s less distracting. When there are too many elements and choices on a website page, users get overwhelmed. Instead of engaging, many users just leave the site altogether. A simple design helps to relieve this tension by giving your users clear direction.  Approximately 96% of visitors that come to your website are not ready to buy. (Source: Hubspot) In order to capitalize on that statistic, you need to have clear direction on what steps you want your visitors to take.

Your website is the first thing many of your customers will come in contact with. As the saying goes, you only have one shot at a first impression. So make sure that you make it a great one!  By taking your great message and wrapping it with a clean, simple website design, you will create a better experience for your visitors and encourage them to connect with you.

New Call-to-action

Search by Topic

  • All Resources
  • SEO
  • Digital Advertising
  • Content Marketing
  • Web Development

Get Up-To-Date Digital Marketing Tips Delivered Straight to Your Inbox!

SMA Marketing Digital Marketing Agency Giving Back to Kiva Making Loans