• FAQs

          Search engine optimization (SEO) helps businesses drive visits to their website through organic search traffic. Given that the top organic search results receive a third of the clicks, a decline in ranking could be detrimental for your business. Implementing SEO best practices on your website will help to ensure that your web content is seen by as many potential customers as possible. The more visitors you have, the better your chances are of converting those visits into sales!

          Local search engine optimization (SEO) helps local businesses gain visibility by optimizing their local business listings for local search. A business that leverages local SEO will include its address, phone number, local opening times, and exact location in the form of a local citation. The goal is to rank for local searches which are usually performed by people in a specific geographical region looking for a business near them.

          We typically see results within the first 30 to 60 days, but when it comes to SEO, there are many factors at play. It's important to remember that SEO is a long-term strategy and results may not come as fast at you wish.

        • FAQs

          Digital advertising uses the internet to send advertisements to customers who are online through different websites and social media platforms like Google, Bing, LinkedIn and Facebook.

          The price for Google Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

          The price for Social Media Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

        • FAQs

          This depends on the complexity and size of a redesign and if eCommerce is needed. On average, it takes around 14-18 weeks from the web design intensive stage to launch.

          If your website experiences the following issues: it’s not responsive on all devices, has a slow loading speed, the design appears old and tired, users don’t spend long on the site, sales are stagnant, or your business is going through a rebranding - your website needs a redesign to boost your brand awareness and sales.

          Sometimes there’s no need to rebuild a website. Minor edits, refreshing page content and images, or restructuring page layout for SEO best practices can boost traffic and sales.

        • FAQs

          Semantic search launched in 2013 with the release of Google's Hummingbird update. Since then, Google's search engine has become more complex. The integration of machine learning, with RankBrain, and NLP, with BERT, has enabled the search engine to better understand the context of a query and deliver more personalized and targeted results. Semantic SEO is the process of creating machine-readable content using structured data and linked open data to help search engines better understand your content.

          On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page SEO refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals. From meta tags to page content, website structure, and HTML, on-page optimization services are focused on making your website more visible to search engines.

          Structured data refers to any organized data that conforms to a certain format, such as information in a relational database. When information is highly structured and predictable, search engines can more easily organize and display it in creative ways. Structured data involves using a piece of code that is laid out in a specific format easily understood by search engines. The search engines read the code and use it to display search results in a more dynamic way.

        • FAQs

          An SEO agency has experts in different areas of search engine optimization that may be out of the realm of your marketing team's abilities. SEO can be very complex and time-consuming. Furthermore, as search engine algorithms change it can be difficult to stay current on the latest ranking factors and strategies for improving online visibility. You will likely see a greater return on investment and better results from using a professional SEO agency than you would from tackling this on your own.

          As a digital marketing agency, SMA Marketing provides products and services in four areas: SEO, Local SEO, Digital Advertising, and Web Design

          We focus on building authentic, long-lasting relationships with our clients. We’re goal oriented and results driven and believe in doing good and making a difference in the world.

  • Contact

3 Things You Don’t Know About Your Small Business Blog

Whether you write it or have someone else write it, it’s part of your life. I’m talking about your small business blog. Every good small business owner and marketing team leader knows how important a blog is to the inbound marketing process. However, you probably aren’t aware of all the ways a blog can add value to your business.

1. Two Way Education via a Small Business Blog

You already know that your blog is a great tool for marketing. You also know that your blog is an excellent resource for potential customers. A lot of the people who take the time to read your blog are learning something new because of it. Would be you be surprised if I told you that they weren’t the only people learning something new? That’s right. Your blog is teaching you, too.

People who write their own blog articles usually need to do a bit of research. There are a lot of times where you may only know part of what you want to say and are unable to finish a blog without some time spent researching. Yes, even those who are experts in a field still need to do some research. After all, without research where are you going to find your SEO links?

A business owner who hires third-party writers is still in a position learn. The education in this case usually occurs during the topic research. You cannot expect a writer to produce a well-written article without providing a well-researched topic and supporting resources.

2. A Community Service

Yes, it’s true, a good blog is a community service. The community here is made up of your target buyers and current customers. If you own a small animal veterinary medicine practice then your blog on flea and tick protection is a service to the community of pet owners.

I like to view a lot of my blogs as service blogs. Will they all result in new customers for SMA? Probably not directly. But, I hope that the people who read my blogs appreciate the information that I’m sharing and the honest way in which I share it. I’d like to think that these people keep coming back for more and at some point will be in need of marketing help and will turn to the people responsible for supplying them with pages of good free content.

3. A Blog is a Business Card

A blog is a business card? You bet it is!

Imagine this: You’re at a tradeshow, and someone comes by your both. You start talking to them, and you exchange business cards. At this point, you either hope and pray that they email you or you will need to send one of those “it was great meeting you” emails. Nobody likes to send those, nobody. But wait! Suddenly the person you are chatting with brings up a problem they are having – a problem that you have written about on your blog. Now you get to tell them that not only do you have knowledge of their particular problem, but you have information that you can easily share. So, you volunteer to send them a link to your blog article via email.

Let’s recap what just happened here. By leveraging your blog you can put all the contact information normally found on your blog directly into a potential customer’s email box so long as your email signature contains all the necessary contact info. Additionally, you deliver this contact info alongside information that you know they need. It’s not magic but it may seem like it is, a blog as a business card.

There you have it. Three new ways to view your blog. If you have questions about content marketing or are looking for some help with your blog I know some people that would be more than happy to chat with you. Of course, I’m talking about the amazing team at SMA Marketing.

New Call-to-action

Search by Topic

  • All Resources
  • SEO
  • Digital Advertising
  • Content Marketing
  • Web Development