Your website should be working for you! That's why you had it built in the first place. The truth is, just because you have a website, doesn't mean it will create business for you. By using these 3 simple online marketing tips you will start to convert your visitors into leads.
Too often we assume people will go to the pages we want them to go naturally. We have to stop assuming and need to take action. In order to have our visitors go deeper into our site and convert we must give them clear direction. A call-to-action is a simple, yet direct way to lead your visitors in the right direction.
A few tips when creating a call-to-action:
Landing pages are essential to converting visitors into leads. Your landing pages need to have an offer that creates value for the visitor. This establishes your business as a trusted source for information and gives you more leverage as you nurture your lead through the buyer's journey.
A few tips for your landing pages:
Forms are a great way to get more information from your visitors. Forms are used mostly on landing pages where the visitor must give us some information before we deliver our free offering. When creating a form it's important that we use best practices to improve our conversion rate.
A few tips when creating forms
In today's ever increasing online world, having a website that converts visitors into leads is essential to any business looking to grow. By using and implementing a digital marketing strategy your business will begin seeing the benefits of having a website that works for you! Remember add a call-to-action to every page, create compelling landing pages and forms that are user friendly. By using these 3 simple online marketing tips you will start to convert your website visits into business leads.
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