• FAQs

          Search engine optimization (SEO) helps businesses drive visits to their website through organic search traffic. Given that the top organic search results receive a third of the clicks, a decline in ranking could be detrimental for your business. Implementing SEO best practices on your website will help to ensure that your web content is seen by as many potential customers as possible. The more visitors you have, the better your chances are of converting those visits into sales!

          Local search engine optimization (SEO) helps local businesses gain visibility by optimizing their local business listings for local search. A business that leverages local SEO will include its address, phone number, local opening times, and exact location in the form of a local citation. The goal is to rank for local searches which are usually performed by people in a specific geographical region looking for a business near them.

          We typically see results within the first 30 to 60 days, but when it comes to SEO, there are many factors at play. It's important to remember that SEO is a long-term strategy and results may not come as fast at you wish.

        • FAQs

          Digital advertising uses the internet to send advertisements to customers who are online through different websites and social media platforms like Google, Bing, LinkedIn and Facebook.

          The price for Google Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

          The price for Social Media Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

        • FAQs

          This depends on the complexity and size of a redesign and if eCommerce is needed. On average, it takes around 14-18 weeks from the web design intensive stage to launch.

          If your website experiences the following issues: it’s not responsive on all devices, has a slow loading speed, the design appears old and tired, users don’t spend long on the site, sales are stagnant, or your business is going through a rebranding - your website needs a redesign to boost your brand awareness and sales.

          Sometimes there’s no need to rebuild a website. Minor edits, refreshing page content and images, or restructuring page layout for SEO best practices can boost traffic and sales.

        • FAQs

          Semantic search launched in 2013 with the release of Google's Hummingbird update. Since then, Google's search engine has become more complex. The integration of machine learning, with RankBrain, and NLP, with BERT, has enabled the search engine to better understand the context of a query and deliver more personalized and targeted results. Semantic SEO is the process of creating machine-readable content using structured data and linked open data to help search engines better understand your content.

          On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page SEO refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals. From meta tags to page content, website structure, and HTML, on-page optimization services are focused on making your website more visible to search engines.

          Structured data refers to any organized data that conforms to a certain format, such as information in a relational database. When information is highly structured and predictable, search engines can more easily organize and display it in creative ways. Structured data involves using a piece of code that is laid out in a specific format easily understood by search engines. The search engines read the code and use it to display search results in a more dynamic way.

        • FAQs

          An SEO agency has experts in different areas of search engine optimization that may be out of the realm of your marketing team's abilities. SEO can be very complex and time-consuming. Furthermore, as search engine algorithms change it can be difficult to stay current on the latest ranking factors and strategies for improving online visibility. You will likely see a greater return on investment and better results from using a professional SEO agency than you would from tackling this on your own.

          As a digital marketing agency, SMA Marketing provides products and services in four areas: SEO, Local SEO, Digital Advertising, and Web Design

          We focus on building authentic, long-lasting relationships with our clients. We’re goal oriented and results driven and believe in doing good and making a difference in the world.

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3 Simple Online Marketing Tips to Convert Website Visits Into Business Leads

In order to be successful, beginning with the end goal in mind is essential. You can’t just start something and hope you end up where you want to go. You have to plan. Most companies build a website hoping to create traffic and generate leads, but they never really set firm goals. The reality is many websites fail to create the desired outcome because of a lack of clear vision before the development process. If you’ve been frustrated by lack of results from your site, don’t fret! We have 3 simple online marketing tips to help you covert more visitors into business leads!

Your website should be working for you! That’s why you had it built in the first place. The truth is, just because you have a website, doesn’t mean it will create business for you. By using these 3 simple online marketing tips you will start to convert your visitors into leads.

To get the most out of your online marketing, download our free step-by-step guide here!

#1 Add A Call-To-Action

Too often we assume people will go to the pages we want them to go naturally. We have to stop assuming and need to take action. In order to have our visitors go deeper into our site and convert we must give them clear direction. A call-to-action is a simple, yet direct way to lead your visitors in the right direction.

A few tips when creating a call-to-action: 

  1. Use a different color to stand out from the page. Think complimentary colors that will stand out.
  2. Use action-based text like “Click Here for More” or “Take Action.”
  3. Make sure you link to the appropriate page. Nothing is more annoying to a user than being directed to a wrong page.

#2 Create Landing Pages

Landing pages are essential to converting visitors into leads. Your landing pages need to have an offer that creates value for the visitor. This establishes your business as a trusted source for information and gives you more leverage as you nurture your lead through the buyer’s journey.

A few tips for your landing pages:

  1. Remove navigation. You want to keep the visitors on the landing page and encourage them to fill out the form. This is essential for you to continue to nurture that lead.
  2. Create appropriate offers. Make sure you are giving away good information that your visitors want and need.
  3. Remove other links from navigating away from the page. Again, you want your visitors to convert via the form.

#3 Create User Friendly Forms

Forms are a great way to get more information from your visitors. Forms are used mostly on landing pages where the visitor must give us some information before we deliver our free offering. When creating a form it’s important that we use best practices to improve our conversion rate.

A few tips when creating forms

  1. Make sure your ask matches your offer. Don’t ask for too much information from your visitor.
  2. Keep it clear. Don’t make them work harder than needed.
  3. Redirect them to the offer page. In-line thank you’s are less personal and less effective.

In today’s ever increasing online world, having a website that converts visitors into leads is essential to any business looking to grow. By using and implementing a digital marketing strategy your business will begin seeing the benefits of having a website that works for you! Remember add a call-to-action to every page, create compelling landing pages and forms that are user friendly. By using these 3 simple online marketing tips you will start to convert your website visits into business leads.

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