• FAQs

          Search engine optimization (SEO) helps businesses drive visits to their website through organic search traffic. Given that the top organic search results receive a third of the clicks, a decline in ranking could be detrimental for your business. Implementing SEO best practices on your website will help to ensure that your web content is seen by as many potential customers as possible. The more visitors you have, the better your chances are of converting those visits into sales!

          Local search engine optimization (SEO) helps local businesses gain visibility by optimizing their local business listings for local search. A business that leverages local SEO will include its address, phone number, local opening times, and exact location in the form of a local citation. The goal is to rank for local searches which are usually performed by people in a specific geographical region looking for a business near them.

          We typically see results within the first 30 to 60 days, but when it comes to SEO, there are many factors at play. It's important to remember that SEO is a long-term strategy and results may not come as fast at you wish.

        • FAQs

          Digital advertising uses the internet to send advertisements to customers who are online through different websites and social media platforms like Google, Bing, LinkedIn and Facebook.

          The price for Google Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

          The price for Social Media Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

        • FAQs

          This depends on the complexity and size of a redesign and if eCommerce is needed. On average, it takes around 14-18 weeks from the web design intensive stage to launch.

          If your website experiences the following issues: it’s not responsive on all devices, has a slow loading speed, the design appears old and tired, users don’t spend long on the site, sales are stagnant, or your business is going through a rebranding - your website needs a redesign to boost your brand awareness and sales.

          Sometimes there’s no need to rebuild a website. Minor edits, refreshing page content and images, or restructuring page layout for SEO best practices can boost traffic and sales.

        • FAQs

          Semantic search launched in 2013 with the release of Google's Hummingbird update. Since then, Google's search engine has become more complex. The integration of machine learning, with RankBrain, and NLP, with BERT, has enabled the search engine to better understand the context of a query and deliver more personalized and targeted results. Semantic SEO is the process of creating machine-readable content using structured data and linked open data to help search engines better understand your content.

          On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page SEO refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals. From meta tags to page content, website structure, and HTML, on-page optimization services are focused on making your website more visible to search engines.

          Structured data refers to any organized data that conforms to a certain format, such as information in a relational database. When information is highly structured and predictable, search engines can more easily organize and display it in creative ways. Structured data involves using a piece of code that is laid out in a specific format easily understood by search engines. The search engines read the code and use it to display search results in a more dynamic way.

        • FAQs

          An SEO agency has experts in different areas of search engine optimization that may be out of the realm of your marketing team's abilities. SEO can be very complex and time-consuming. Furthermore, as search engine algorithms change it can be difficult to stay current on the latest ranking factors and strategies for improving online visibility. You will likely see a greater return on investment and better results from using a professional SEO agency than you would from tackling this on your own.

          As a digital marketing agency, SMA Marketing provides products and services in four areas: SEO, Local SEO, Digital Advertising, and Web Design

          We focus on building authentic, long-lasting relationships with our clients. We’re goal oriented and results driven and believe in doing good and making a difference in the world.

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3 Reason Your Small Business is Ready for Inbound Marketing Now

For many small business owners, making an invest in inbound marketing can be a little scary. Most of the hesitation comes from numerous attempts to market themselves that had very little return on investment, if any at all. Because of the lack of ROI in past experiences it makes it hard to take action now. But money isn’t the only thing that holds small businesses back from investing in Inbound Marketing

Maybe you feel like your business is to niche?

Maybe you think you’re just to small, so you want to wait before you ramp up your marketing?

While I realize that Inbound marketing isn’t a perfect fit for all businesses, some small businesses that are a perfect fit haven’t yet embraced this method. So, like any good inbound marketer would do, I want to explore 3 reasons why its not to early for your small business to start an inbound marketing campaign

1. There are people looking for your product right now

I’ve spoken with a number of business owners who like the idea of inbound, but believe that their market is too small. The truth is, Inbound works best in niche industries. With a narrower focus, you can target your audience much faster and create even more personalized content than industry’s that have hundreds of different buyer personas.

The internet is the number one resource people use when looking for a product or service. According to Google there are 6 billion searches a day. But here is the stat that will really blow your mind. About one in five Google searches have never before been searched for in the history of Google. What we can infer from this is that each day there may be an estimated 1 billion new searches. SEO and content marketing are essential to Inbound and key to helping make sure you are found by people searching for the products and services you provide.

See more reasons inbound is perfect for your niche business in this great post from Hubspot.

2. Marketing is essential to growing

If you are waiting to grow before investing in marketing, you may never go at all. Marketing is essential to getting exposure for your business and nurturing your leads into customers. Inbound is all about growing your business, your way. From targeting the right buyers, creating personalized content and positioning you as an expert in your field, you can systematically grow your business smarter.

Instead of guessing what will work, or copying someone else, inbound is based on data from your users. By tracking all of your actions and their reactions in each stage of the marketing funnel, you learn what is working and what isn’t. This helps deliver a better ROI by showing you what to focus on and what to stop doing!

3. The Cost of Inaction is just to high

Not taking action is costly. While you may not be putting money into your marketing, you’re also not growing. When times get tough one of the first things businesses do is cut marketing. I’ve experienced this first hard. For a few years I trimmed back marketing my own agency, because money was tight, and focused solely on my clients. The result? I didn’t grow. The beginning of this year I took a different approach and focused on marketing my business, just like I do for my clients. The result. Massive growth. We broke our previous year’s revenue in 6 months, we generated more traffic and leads than ever before and we are on pace to post 100% increase in total revenue this year.

Not taking action is the costliest thing you can do as a small business owner. The conditions will never be perfect. Instead of taking shots in the dark, I want to encourage you to do something different.

Try This:

Look back this year at all the things you did to try to grow your business. Everything. Social media posts, fliers, local directories, Phone Book (If you did this, stop now!), Ad words, SEO and anything else you spent your time or money on to promote your business.

Then add up the cost. Not just the actually cost of services, but also the cost of you time. Give your time a monetary value. (Ex. My rate is about $100 an hour. So if I spent 4 hours on Social, that cost me $400).  Then look at the impact it’s had on your business.

Did you grow? Did you plateau? Did you lose money?

While there are a number of excuses not to choose inbound, there are more than 3 reasons why inbound is the best marketing solution today. Check out these mind blowing stats that further prove my point. It’s time to take your business seriously. It’s time you create the business and life you deserve. It’s time you invest in you.

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