• FAQs

          Search engine optimization (SEO) helps businesses drive visits to their website through organic search traffic. Given that the top organic search results receive a third of the clicks, a decline in ranking could be detrimental for your business. Implementing SEO best practices on your website will help to ensure that your web content is seen by as many potential customers as possible. The more visitors you have, the better your chances are of converting those visits into sales!

          Local search engine optimization (SEO) helps local businesses gain visibility by optimizing their local business listings for local search. A business that leverages local SEO will include its address, phone number, local opening times, and exact location in the form of a local citation. The goal is to rank for local searches which are usually performed by people in a specific geographical region looking for a business near them.

          We typically see results within the first 30 to 60 days, but when it comes to SEO, there are many factors at play. It's important to remember that SEO is a long-term strategy and results may not come as fast at you wish.

        • FAQs

          Digital advertising uses the internet to send advertisements to customers who are online through different websites and social media platforms like Google, Bing, LinkedIn and Facebook.

          The price for Google Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

          The price for Social Media Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

        • FAQs

          This depends on the complexity and size of a redesign and if eCommerce is needed. On average, it takes around 14-18 weeks from the web design intensive stage to launch.

          If your website experiences the following issues: it’s not responsive on all devices, has a slow loading speed, the design appears old and tired, users don’t spend long on the site, sales are stagnant, or your business is going through a rebranding - your website needs a redesign to boost your brand awareness and sales.

          Sometimes there’s no need to rebuild a website. Minor edits, refreshing page content and images, or restructuring page layout for SEO best practices can boost traffic and sales.

        • FAQs

          Semantic search launched in 2013 with the release of Google's Hummingbird update. Since then, Google's search engine has become more complex. The integration of machine learning, with RankBrain, and NLP, with BERT, has enabled the search engine to better understand the context of a query and deliver more personalized and targeted results. Semantic SEO is the process of creating machine-readable content using structured data and linked open data to help search engines better understand your content.

          On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page SEO refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals. From meta tags to page content, website structure, and HTML, on-page optimization services are focused on making your website more visible to search engines.

          Structured data refers to any organized data that conforms to a certain format, such as information in a relational database. When information is highly structured and predictable, search engines can more easily organize and display it in creative ways. Structured data involves using a piece of code that is laid out in a specific format easily understood by search engines. The search engines read the code and use it to display search results in a more dynamic way.

        • FAQs

          An SEO agency has experts in different areas of search engine optimization that may be out of the realm of your marketing team's abilities. SEO can be very complex and time-consuming. Furthermore, as search engine algorithms change it can be difficult to stay current on the latest ranking factors and strategies for improving online visibility. You will likely see a greater return on investment and better results from using a professional SEO agency than you would from tackling this on your own.

          As a digital marketing agency, SMA Marketing provides products and services in four areas: SEO, Local SEO, Digital Advertising, and Web Design

          We focus on building authentic, long-lasting relationships with our clients. We’re goal oriented and results driven and believe in doing good and making a difference in the world.

  • Contact

3 Phases to SEO Success

Search Engine Optimization (SEO) has become more important than ever as businesses realize the potential of online marketing. If you are only focusing on one area of SEO, you’re missing out on other critical areas. SEO optimization is more than backlink opportunities or on-page work. It has evolved into a complex process with a strategic approach to achieve SEO success. In the video below, I’ll share three critical elements that, when put together, deliver exceptional results.

Video Transcript:

Hey, thanks for checking out this episode. We create new content each week that’s going to help you get the most out of your digital marketing activities.

Now, there are a lot of ideas about what SEO is and what SEO isn’t, and what you should or shouldn’t do. The reality is, if you want to rank in organic search and drive meaningful traffic to your site, you have to make sure that your current strategy addresses three specific phases of organic search.

Effective SEO Strategies Give Better Results 

When you do the same thing over and over again and you don’t get results, that’s called insanity. Insanity, by its definition, is doing the same thing over and over again and expecting different results. If you want to rank this year and see better results, you’ve got to stop doing what you’ve always been doing and start thinking about SEO a little bit differently.

This applies to me as well. In our agency, we look at everything that we’ve done in the last year –  what has worked, and what hasn’t worked – to see what adjustments we need to make to ensure that we’re still getting the results that we want for ourselves and for our clients.

This brings us to the simple fact that there are three parts to SEO success for a firm foundation. A lot of people believe that social media is the way to go and that all I need to do is send email blasts or use Google Ads. The reality is, people use Google. It’s become a verb. It’s something that we do every day. In fact, we have 63,000 searches on Google alone per second and Google accounts for almost 90% of all search traffic.

If you’re not leveraging Google’s platform, and you’re not getting your site indexed there, you’re missing out on a ton of opportunities to grow your visibility.

3 Phases to SEO Success

In my perspective as an SEO, there are three steps you can build upon for SEO success. These are all connected and they lay the foundation for the next step. All of these are critically important.

  • On-page SEO
  • Technical SEO 
  • Offsite SEO, or off-page SEO which involves domain authority.

Many people focus solely on link outreach or on-page SEO, but they rarely make each step a priority to get the results they want.  I’m going to briefly give you an idea of how we want to approach each one.

1. On-Page SEO

The first is on-page SEO. This includes:

  • Title tags
  • Meta descriptions
  • Header tags, like H1s, H2s, and H3s
  • A well-defined content strategy that includes pieces of content that are well-written and targeted to your persona.

Prioritize relevant keywords. I’ve addressed this before – keywords are important. Use keyword research tools to create a list of keywords. And don’t forget to target the long-tail keywords that your potential customers search for. Google is a database and it understands context and keywords. We have to mark up our keywords.

Make sure that your meta descriptions and your title tags are really well done. Include keywords and make them buyer-focused and search-focused. You want to treat them with the same quality as you would if you were doing an ad campaign.

These are the things that are going to attract people to your website because Google is not just looking at your site’s content. They’re also looking at how people interact with your site and the search results. If you have a bad title tag and meta description, your click-through rates might be lower and your rank could fall. 

But if you have a great title tag, and a great meta-description, that drives somebody to your website, you can actually have them engage with your website, which can help promote you in search as well. Google is looking at user engagement metrics, like conversion rate, time on page, pages per visit, and bounce rate. On-page optimization is a big part of that.

2. Technical SEO

The next phase is technical SEO, and sometimes this gets lumped in with on-page SEO, but technical SEO is a little different.

Here we’re talking about structured data, and schema markup, which can be scary sometimes. I’ve got a couple of step-by-step videos that are very helpful and they will walk you through the process. I was afraid of structured data just a few years ago. Now, we use it every day. I think it’s one of the most important things that we need to take ownership of as SEOs and business owners, to get more out of our website.

Technical SEO will also cover things like your site’s structure. Do you have the URL structured correctly? Are your pages being indexed correctly? How fast is your website’s load time? Fast sites are going to rank better. Google doesn’t like slow things.

Make sure your site is optimized for mobile. While this plays a much larger role in the B2C space, it continues to be something that Google is looking at, as more and more of the world goes mobile in their searches. If your site’s not mobile-friendly and you’ve got mobile issues, use Google Search Console to check out your technical SEO use. You can look at how your site’s being indexed, your site speed, and see if your site is mobile-friendly.

3. Off-Page SEO

The last phase is off-page SEO. If you’re link building, but the first two phases are not in order, it won’t be as helpful because you’re pointing to a site that’s not using SEO best practices. If you’re just blasting links to your website, but you’re not taking care of your content, meta tags, and structural integrity of the site, your linking strategy is not going to have the effect that you want it to have.

So, once you have your foundation built, and you add some structured data and technical elements to your site, then you can start doing link outreach and partnerships to look for sites where you can build relationships. Look for places where you can create value by providing relevant content, build community and generate links in a white-hat, natural way.

There’s nothing wrong with link building as long as you do it the right way. Don’t just blast a bunch of links to your site for no reason. Make sure that you’re reaching out to the right people, promoting your content, and promoting other people’s content. Be a part of the community. That’s how the internet works and builds on community. It’s built on the relationship.

By having these three elements, you’re going to see amazing results in your search engine rankings and search visibility. I guarantee it. Don’t just focus on one of these, but follow the steps and begin with on-page SEO. Make sure you’ve got it together. Then start to build in your technical elements and then do your link outreach. These core phases are fundamental to ranking your site in search. If you’ve got any questions, please contact us. And then, til next time, Happy Marketing.

Editor’s Note: This article was originally published on January 28, 2019, and has been updated with fresh content.

New Call-to-action

Search by Topic

  • All Resources
  • SEO
  • Digital Advertising
  • Content Marketing
  • Web Development