• FAQs

          Search engine optimization (SEO) helps businesses drive visits to their website through organic search traffic. Given that the top organic search results receive a third of the clicks, a decline in ranking could be detrimental for your business. Implementing SEO best practices on your website will help to ensure that your web content is seen by as many potential customers as possible. The more visitors you have, the better your chances are of converting those visits into sales!

          Local search engine optimization (SEO) helps local businesses gain visibility by optimizing their local business listings for local search. A business that leverages local SEO will include its address, phone number, local opening times, and exact location in the form of a local citation. The goal is to rank for local searches which are usually performed by people in a specific geographical region looking for a business near them.

          We typically see results within the first 30 to 60 days, but when it comes to SEO, there are many factors at play. It's important to remember that SEO is a long-term strategy and results may not come as fast at you wish.

        • FAQs

          Digital advertising uses the internet to send advertisements to customers who are online through different websites and social media platforms like Google, Bing, LinkedIn and Facebook.

          The price for Google Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

          The price for Social Media Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

        • FAQs

          This depends on the complexity and size of a redesign and if eCommerce is needed. On average, it takes around 14-18 weeks from the web design intensive stage to launch.

          If your website experiences the following issues: it’s not responsive on all devices, has a slow loading speed, the design appears old and tired, users don’t spend long on the site, sales are stagnant, or your business is going through a rebranding - your website needs a redesign to boost your brand awareness and sales.

          Sometimes there’s no need to rebuild a website. Minor edits, refreshing page content and images, or restructuring page layout for SEO best practices can boost traffic and sales.

        • FAQs

          Semantic search launched in 2013 with the release of Google's Hummingbird update. Since then, Google's search engine has become more complex. The integration of machine learning, with RankBrain, and NLP, with BERT, has enabled the search engine to better understand the context of a query and deliver more personalized and targeted results. Semantic SEO is the process of creating machine-readable content using structured data and linked open data to help search engines better understand your content.

          On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page SEO refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals. From meta tags to page content, website structure, and HTML, on-page optimization services are focused on making your website more visible to search engines.

          Structured data refers to any organized data that conforms to a certain format, such as information in a relational database. When information is highly structured and predictable, search engines can more easily organize and display it in creative ways. Structured data involves using a piece of code that is laid out in a specific format easily understood by search engines. The search engines read the code and use it to display search results in a more dynamic way.

        • FAQs

          An SEO agency has experts in different areas of search engine optimization that may be out of the realm of your marketing team's abilities. SEO can be very complex and time-consuming. Furthermore, as search engine algorithms change it can be difficult to stay current on the latest ranking factors and strategies for improving online visibility. You will likely see a greater return on investment and better results from using a professional SEO agency than you would from tackling this on your own.

          As a digital marketing agency, SMA Marketing provides products and services in four areas: SEO, Local SEO, Digital Advertising, and Web Design

          We focus on building authentic, long-lasting relationships with our clients. We’re goal oriented and results driven and believe in doing good and making a difference in the world.

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3 Local SEO Mistakes Small Businesses Must Avoid

3 Local SEO Mistakes Small Businesses Must Avoid

Having a focused Local SEO strategy is essential to any small business looking to grow. For many small business owners, SEO was never even on their radar when they set out to put their dream into motion. But with a world that is dominated by mobile phones and search engines, having a local SEO expert to guide you through the rough waters of online marketing can be lifesaving. So let’s take a quick look at the 3 most common local SEO mistakes and some solutions.

When it comes to local SEO, things are always moving. Google has special considerations when it comes to ranking locally and in order to be sure your site shows up, there are a few things you must do. The 3 most common mistakes I see are; bad mobile experience, incorrect or misplaced NAPs and leaving your citations and listings unclaimed.

Mobile Drives Local Search

Did you know that local searches lead 50% of mobile visitors to visit stores within one day? Yep, a study done by Google into local search behavior shows that local searchers on mobile devices are poised to take action. According to their findings, “50% of consumers who conducted a local search on their smartphone visited a store within a day, and 34% who searched on computer/tablet did the same.”

Ranking in local search has a direct impact on in-store traffic. Since the rate of mobile users is nearly 20 percentage points higher than desktop or tablet users, local businesses need to have a good mobile experience.  @Bond_Group found that 73% of consumers access websites on their mobile devices but only 20% of companies have a mobile-optimized site. Having a good mobile site will set you apart from the competition.

Where’s Your NAP?

With the rise of easy website builders that can deliver a trendy website in under 60 minutes, a number of small and local businesses forget about the practical. This means the name, address, and phone number aren’t always clearly definable.

Most businesses get the name thing right (you’d be surprised how many don’t) but many still forget to make the address and phone number clear and, for mobile users, clickable. Make sure that your NAP is above the fold and easy for your users to find.

Take Your Listings Back

When it comes to your local business, your location is key. The same goes for your online locations. Managing the location listings of your business is crucial to creating an effective local SEO campaign. Many businesses are surprised by how many listings are actually out there and that there is so much incorrect information about them online. One of the great things about the internet is anyone can share anything at any time. One of the worst things about the internet is anyone can share anything at any time. See my point? People can add information, make edits and really make a mess of your listings. But as a business owner, you can take your listings back.

Using a listing scanner, like ours here, can let you know what is wrong and where to fix it. Just create an account with the site where your business is listed and claim the listing. The issue is, this can be very time-consuming. This is where hiring a local SEO expert can really help out!

When it comes to the long-term success of your small business, having a strategic local SEO strategy can help a ton. We’ve helped dozens of small businesses get ranked and grow with the help of SEO. If you are creating your own strategy for success, remember mobile drives local search, don’t forget about NAPS, and claim your listings!

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