• FAQs

          Search engine optimization (SEO) helps businesses drive visits to their website through organic search traffic. Given that the top organic search results receive a third of the clicks, a decline in ranking could be detrimental for your business. Implementing SEO best practices on your website will help to ensure that your web content is seen by as many potential customers as possible. The more visitors you have, the better your chances are of converting those visits into sales!

          Local search engine optimization (SEO) helps local businesses gain visibility by optimizing their local business listings for local search. A business that leverages local SEO will include its address, phone number, local opening times, and exact location in the form of a local citation. The goal is to rank for local searches which are usually performed by people in a specific geographical region looking for a business near them.

          We typically see results within the first 30 to 60 days, but when it comes to SEO, there are many factors at play. It's important to remember that SEO is a long-term strategy and results may not come as fast at you wish.

        • FAQs

          Digital advertising uses the internet to send advertisements to customers who are online through different websites and social media platforms like Google, Bing, LinkedIn and Facebook.

          The price for Google Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

          The price for Social Media Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

        • FAQs

          This depends on the complexity and size of a redesign and if eCommerce is needed. On average, it takes around 14-18 weeks from the web design intensive stage to launch.

          If your website experiences the following issues: it’s not responsive on all devices, has a slow loading speed, the design appears old and tired, users don’t spend long on the site, sales are stagnant, or your business is going through a rebranding - your website needs a redesign to boost your brand awareness and sales.

          Sometimes there’s no need to rebuild a website. Minor edits, refreshing page content and images, or restructuring page layout for SEO best practices can boost traffic and sales.

        • FAQs

          Semantic search launched in 2013 with the release of Google's Hummingbird update. Since then, Google's search engine has become more complex. The integration of machine learning, with RankBrain, and NLP, with BERT, has enabled the search engine to better understand the context of a query and deliver more personalized and targeted results. Semantic SEO is the process of creating machine-readable content using structured data and linked open data to help search engines better understand your content.

          On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page SEO refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals. From meta tags to page content, website structure, and HTML, on-page optimization services are focused on making your website more visible to search engines.

          Structured data refers to any organized data that conforms to a certain format, such as information in a relational database. When information is highly structured and predictable, search engines can more easily organize and display it in creative ways. Structured data involves using a piece of code that is laid out in a specific format easily understood by search engines. The search engines read the code and use it to display search results in a more dynamic way.

        • FAQs

          An SEO agency has experts in different areas of search engine optimization that may be out of the realm of your marketing team's abilities. SEO can be very complex and time-consuming. Furthermore, as search engine algorithms change it can be difficult to stay current on the latest ranking factors and strategies for improving online visibility. You will likely see a greater return on investment and better results from using a professional SEO agency than you would from tackling this on your own.

          As a digital marketing agency, SMA Marketing provides products and services in four areas: SEO, Local SEO, Digital Advertising, and Web Design

          We focus on building authentic, long-lasting relationships with our clients. We’re goal oriented and results driven and believe in doing good and making a difference in the world.

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3 Keys to Generating Better Business Leads

Ryan Shelley, CPBI

January 18, 2016

One of the most common questions I get is, “How can I increase the number and quality of business leads generated through my website?” What appears on the surface to be a simple question, is actually very complex.  While I wish there was an easy answer to solve this problem, the truth is there’s not. Each business is unique and so is their customer base. These 2 variables alone present a number of new questions that must be answered in order to generate better business leads. But, with that being said, there are 3 keys, you can begin to apply to your marketing efforts today, to help you attract higher quality business leads to your website.

Not every lead is a good lead. You need to know who you are targeting before you can craft a message that speaks directly to them. Check out this buyer persona guide to help you better define your audience. But for the purpose of this post, let’s assume you do have a good idea of who your customers are. This leads us to the 3 keys to generating better business leads; expertise, authoritativeness and trustworthiness.

Expertise: What You Know

Expertise is relative to industry. A medical professional needs to be able to show their expertise in a very different way than say, a realtor. Nonetheless, people visiting your site want to know that you know what you’re talking about. Your site’s content should back this up. From your home page to your blog posts and the offers you are presenting to your visitors, if you can’t prove your expertise the chances of them converting into leads drops drastically.

Authoritativeness: Why Should They Listen

After you’ve established your expertise in a particular area, the next key is to establish a level of authority. Your visitors not only want to know you know your stuff, but they want to see proof. There are a number of ways to establish authority. Joining industry communities with good reputations, having other industry experts and leaders give you a shout out or recommend your product or service are a few ways to build authoritativeness. Adding these types of elements into your website will help increase your authority and give more of an incentive for your visitors to convert.

Trustworthiness: Why Should They Believe You?

This is probably the most import key of the three. You can have all of the expertise and authority in the world, but without trust, your visitors will not convert. This is the missing link for most companies looking to generate more business leads. Adding REAL customer reviews, testimonials and creating personalized content to your site is a great way to build trust with your readers. Notice the emphasis on real. Don’t make stuff up! If you get caught, you will lose trust immediately.

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Generating better quality business leads isn’t rocket science, but it is personal. We have to first understand our customers and how what we offer impacts them. Then we need to follow these 3 key elements and ensure we have them throughout our content. Embracing these 3 keys to generating better business leads, will not only attract higher quality traffic, but also convert more of that traffic into leads. To learn more on how these 3 elements also impact your SEO, check out this post. Expertise, authoritativeness and trustworthiness are the building blocks to helping your business connect with the people who need what you have.

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Ryan Shelley, CPBI

Ryan is passionate about helping companies make a more personal connection online with their customers and prospects. He is a regular contributor to Search Engine Land, the largest and most popular SEO news site on the web. His works have also been featured on the HubSpot Blog, Business2Community and by LinkedIn Marketing Solutions.

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