Your business or agency is unique. You have a way of doing things that is unlike anyone else. That’s what makes you, YOU! Personality is key to differentiating yourself from the competition. Why then do so many businesses and agencies market to their audience as if they shared a single personality? The truth is, the people we market to are just like us. The key to pushing past the noise is creating a personalized experience for each visitor we come in contact with. Personalized marketing is the key to unlocking more online conversions for your business.
Want to connect with your audience in a more natural way? Today’s online world allows for marketers and business owners to connect in a more personal way than ever before. Using personalized messaging you can bring your message to the right person, at the right time and in the right context! Those who are embracing personalized marketing are reaping the benefits in a big way. Check out the infographic below to learn more.
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What Marketers Say
What Consumers Say
Nearly three-fourths (74%) of online consumers get frustrated with websites when content (e.g., offers, ads, promotions) appears that has nothing to do with their interests.(Janrain & Harris Interactive) ~ Tweet This Stat
40% of consumers buy more from retailers who personalize the shopping experience across channels. (MyBuys) ~ Tweet This Stat
Using Personalized Content
The top reasons for U.S. email users to unsubscribe from a business or nonprofit email subscription are too many emails (69%) and content that is no longer relevant (56%). (ChadwickMartinBailey) ~ Tweet This Stat