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25 Reasons to Unleash the Power of Personalized Marketing [Infographic]

Mar 29, 2016
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Your business or agency is unique. You have a way of doing things that is unlike anyone else. That’s what makes you, YOU! Personality is key to differentiating yourself from the competition. Why then do so many businesses and agencies market to their audience as if they shared a single personality? The truth is, the people we market to are just like us. The key to pushing past the noise is creating a personalized experience for each visitor we come in contact with. Personalized marketing is the key to unlocking more online conversions for your business.

Want to connect with your audience in a more natural way? Today’s online world allows for marketers and business owners to connect in a more personal way than ever before. Using personalized messaging you can bring your message to the right person, at the right time and in the right context! Those who are embracing personalized marketing are reaping the benefits in a big way. Check out the infographic below to learn more.   


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What Marketers Say 

When asked to prioritize one capability that will be most important to marketing in the future, one-third of marketers answered: "personalization." ( – Tweet This Stat

Sixty percent of marketers struggle to personalize content in real time, yet 77% believe real-time personalization is crucial. (  – Tweet This Stat

What Consumers Say

Nearly three-fourths (74%) of online consumers get frustrated with websites when content (e.g., offers, ads, promotions) appears that has nothing to do with their interests.(Janrain & Harris Interactive)  – Tweet This Stat 

40% of consumers buy more from retailers who personalize the shopping experience across channels. (MyBuys)  – Tweet This Stat

62% of adults under 34 are willing to share their location for more relevant content.( jiwire)  – Tweet This Stat

Using Personalized Content

Personalized emails improve clickthrough rates by 14% and conversion rates by 10%. (Aberdeen)  – Tweet This Stat

The top reasons for U.S. email users to unsubscribe from a business or nonprofit email subscription are too many emails (69%) and content that is no longer relevant (56%). (ChadwickMartinBailey)  – Tweet This Stat

Only 39% of retailers send personalized product recommendations via email. (Certona)  – Tweet This Stat

Leads who are nurtured with targeted content produce a 20% increase in sales opportunities. (DemandGen)  – Tweet This Stat

Personalization Challenges

For 66% of marketers, one of the big struggles with personalization is securing internal resources to execute personalized marketing programs. (Conversant)  – Tweet This Stat

Ideal Buyer Persona

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Ryan Shelley, CPBI

By Ryan Shelley, CPBI

Ryan is passionate about helping companies make a more personal connection online with their customers and prospects. He is a regular contributor to Search Engine Land, the largest and most popular SEO news site on the web. His works have also been featured on the HubSpot Blog, Business2Community and by LinkedIn Marketing Solutions.

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