• FAQs

          Search engine optimization (SEO) helps businesses drive visits to their website through organic search traffic. Given that the top organic search results receive a third of the clicks, a decline in ranking could be detrimental for your business. Implementing SEO best practices on your website will help to ensure that your web content is seen by as many potential customers as possible. The more visitors you have, the better your chances are of converting those visits into sales!

          Local search engine optimization (SEO) helps local businesses gain visibility by optimizing their local business listings for local search. A business that leverages local SEO will include its address, phone number, local opening times, and exact location in the form of a local citation. The goal is to rank for local searches which are usually performed by people in a specific geographical region looking for a business near them.

          We typically see results within the first 30 to 60 days, but when it comes to SEO, there are many factors at play. It's important to remember that SEO is a long-term strategy and results may not come as fast at you wish.

        • FAQs

          Digital advertising uses the internet to send advertisements to customers who are online through different websites and social media platforms like Google, Bing, LinkedIn and Facebook.

          The price for Google Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

          The price for Social Media Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

        • FAQs

          This depends on the complexity and size of a redesign and if eCommerce is needed. On average, it takes around 14-18 weeks from the web design intensive stage to launch.

          If your website experiences the following issues: it’s not responsive on all devices, has a slow loading speed, the design appears old and tired, users don’t spend long on the site, sales are stagnant, or your business is going through a rebranding - your website needs a redesign to boost your brand awareness and sales.

          Sometimes there’s no need to rebuild a website. Minor edits, refreshing page content and images, or restructuring page layout for SEO best practices can boost traffic and sales.

        • FAQs

          Semantic search launched in 2013 with the release of Google's Hummingbird update. Since then, Google's search engine has become more complex. The integration of machine learning, with RankBrain, and NLP, with BERT, has enabled the search engine to better understand the context of a query and deliver more personalized and targeted results. Semantic SEO is the process of creating machine-readable content using structured data and linked open data to help search engines better understand your content.

          On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page SEO refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals. From meta tags to page content, website structure, and HTML, on-page optimization services are focused on making your website more visible to search engines.

          Structured data refers to any organized data that conforms to a certain format, such as information in a relational database. When information is highly structured and predictable, search engines can more easily organize and display it in creative ways. Structured data involves using a piece of code that is laid out in a specific format easily understood by search engines. The search engines read the code and use it to display search results in a more dynamic way.

        • FAQs

          An SEO agency has experts in different areas of search engine optimization that may be out of the realm of your marketing team's abilities. SEO can be very complex and time-consuming. Furthermore, as search engine algorithms change it can be difficult to stay current on the latest ranking factors and strategies for improving online visibility. You will likely see a greater return on investment and better results from using a professional SEO agency than you would from tackling this on your own.

          As a digital marketing agency, SMA Marketing provides products and services in four areas: SEO, Local SEO, Digital Advertising, and Web Design

          We focus on building authentic, long-lasting relationships with our clients. We’re goal oriented and results driven and believe in doing good and making a difference in the world.

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25 Reasons to Unleash the Power of Personalized Marketing [Infographic]

Ryan Shelley, CPBI

March 29, 2016

Your business or agency is unique. You have a way of doing things that is unlike anyone else. That’s what makes you, YOU! Personality is key to differentiating yourself from the competition. Why then do so many businesses and agencies market to their audience as if they shared a single personality? The truth is, the people we market to are just like us. The key to pushing past the noise is creating a personalized experience for each visitor we come in contact with. Personalized marketing is the key to unlocking more online conversions for your business.

Want to connect with your audience in a more natural way? Today’s online world allows for marketers and business owners to connect in a more personal way than ever before. Using personalized messaging you can bring your message to the right person, at the right time and in the right context! Those who are embracing personalized marketing are reaping the benefits in a big way. Check out the infographic below to learn more.   

personalized-marketing_1.png

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Tweetables:

What Marketers Say 

When asked to prioritize one capability that will be most important to marketing in the future, one-third of marketers answered: “personalization.” (Adage.com) ~ Tweet This Stat

Sixty percent of marketers struggle to personalize content in real time, yet 77% believe real-time personalization is crucial. (CMO.com)  ~ Tweet This Stat

What Consumers Say

Nearly three-fourths (74%) of online consumers get frustrated with websites when content (e.g., offers, ads, promotions) appears that has nothing to do with their interests.(Janrain & Harris Interactive)  ~ Tweet This Stat 

40% of consumers buy more from retailers who personalize the shopping experience across channels. (MyBuys)  ~ Tweet This Stat

62% of adults under 34 are willing to share their location for more relevant content.( jiwire)  ~ Tweet This Stat

Using Personalized Content

Personalized emails improve clickthrough rates by 14% and conversion rates by 10%. (Aberdeen)  ~ Tweet This Stat

The top reasons for U.S. email users to unsubscribe from a business or nonprofit email subscription are too many emails (69%) and content that is no longer relevant (56%). (ChadwickMartinBailey)  ~ Tweet This Stat

Only 39% of retailers send personalized product recommendations via email. (Certona)  ~ Tweet This Stat

Leads who are nurtured with targeted content produce a 20% increase in sales opportunities. (DemandGen)  ~ Tweet This Stat

Personalization Challenges

For 66% of marketers, one of the big struggles with personalization is securing internal resources to execute personalized marketing programs. (Conversant)  ~ Tweet This Stat

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Ryan Shelley, CPBI

Ryan is passionate about helping companies make a more personal connection online with their customers and prospects. He is a regular contributor to Search Engine Land, the largest and most popular SEO news site on the web. His works have also been featured on the HubSpot Blog, Business2Community and by LinkedIn Marketing Solutions.

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