• FAQs

          Search engine optimization (SEO) helps businesses drive visits to their website through organic search traffic. Given that the top organic search results receive a third of the clicks, a decline in ranking could be detrimental for your business. Implementing SEO best practices on your website will help to ensure that your web content is seen by as many potential customers as possible. The more visitors you have, the better your chances are of converting those visits into sales!

          Local search engine optimization (SEO) helps local businesses gain visibility by optimizing their local business listings for local search. A business that leverages local SEO will include its address, phone number, local opening times, and exact location in the form of a local citation. The goal is to rank for local searches which are usually performed by people in a specific geographical region looking for a business near them.

          We typically see results within the first 30 to 60 days, but when it comes to SEO, there are many factors at play. It's important to remember that SEO is a long-term strategy and results may not come as fast at you wish.

        • FAQs

          Digital advertising uses the internet to send advertisements to customers who are online through different websites and social media platforms like Google, Bing, LinkedIn and Facebook.

          The price for Google Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

          The price for Social Media Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

        • FAQs

          This depends on the complexity and size of a redesign and if eCommerce is needed. On average, it takes around 14-18 weeks from the web design intensive stage to launch.

          If your website experiences the following issues: it’s not responsive on all devices, has a slow loading speed, the design appears old and tired, users don’t spend long on the site, sales are stagnant, or your business is going through a rebranding - your website needs a redesign to boost your brand awareness and sales.

          Sometimes there’s no need to rebuild a website. Minor edits, refreshing page content and images, or restructuring page layout for SEO best practices can boost traffic and sales.

        • FAQs

          Semantic search launched in 2013 with the release of Google's Hummingbird update. Since then, Google's search engine has become more complex. The integration of machine learning, with RankBrain, and NLP, with BERT, has enabled the search engine to better understand the context of a query and deliver more personalized and targeted results. Semantic SEO is the process of creating machine-readable content using structured data and linked open data to help search engines better understand your content.

          On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page SEO refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals. From meta tags to page content, website structure, and HTML, on-page optimization services are focused on making your website more visible to search engines.

          Structured data refers to any organized data that conforms to a certain format, such as information in a relational database. When information is highly structured and predictable, search engines can more easily organize and display it in creative ways. Structured data involves using a piece of code that is laid out in a specific format easily understood by search engines. The search engines read the code and use it to display search results in a more dynamic way.

        • FAQs

          An SEO agency has experts in different areas of search engine optimization that may be out of the realm of your marketing team's abilities. SEO can be very complex and time-consuming. Furthermore, as search engine algorithms change it can be difficult to stay current on the latest ranking factors and strategies for improving online visibility. You will likely see a greater return on investment and better results from using a professional SEO agency than you would from tackling this on your own.

          As a digital marketing agency, SMA Marketing provides products and services in four areas: SEO, Local SEO, Digital Advertising, and Web Design

          We focus on building authentic, long-lasting relationships with our clients. We’re goal oriented and results driven and believe in doing good and making a difference in the world.

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20 Video Marketing Statistics That Demand Your Attention

Ryan Shelley, CPBI

December 17, 2018

Video has become a cornerstone of Internet media over the last decade or so. While many have leveraged this medium with great success, there is still a ton of room for growth. As the cost of video equipment has drastically reduced over the past few years, more and more companies, brands and individuals have leveraged video with great success. If you are still unsure if online video marketing makes sense for you, check out the video below of 20 powerful video marketing statistics.

The Stats on Video Marketing:

  1. Nearly 50% of internet users look for videos related to a product or service before visiting a store. (Google)
  2. Including video on landing pages can increase conversion rates by 80%. (Unbounce)
  3. Shoppers who view demo videos are 1.81 times more likely to make a purchase than non-viewers. (VideoCaddy)
  4. 4 times as many consumers would rather watch a video about a product than read about it. (eMarketer)
  5. Searches related to “how to” on YouTube have grown 70% year on year. (Google)
  6. Companies that use videos in their marketing have 27% higher clickthrough rate and 34% higher conversion rates than those that don’t. (Buffer)
  7. 80% of consumers believe demonstration videos are helpful when making purchases. (Blue Corona)
  8. 80% of users can recall a video ad that they viewed in the last 30 days. (Single Grain)
  9. 65% of executives have navigated to a vendor’s site and 39% have called a vendor after watching a marketing video. (Forbes)
  10. Using the word “video” in an email subject line was found to increase open rates by 19% and clickthrough rates by 65%. (HubSpot)
  11. 52% of marketers say video is the type of content with the best ROI. (HubSpot)
  12. 70% of U.S. marketers plan to use social video ads in the next 12 months. (eMarketer)
  13. Video ads have an average clickthrough rate of 1.84%, the highest of all digital ad formats. (Business Insider)
  14. Brands that use video marketing grow their year-over-year revenue 49% faster than brands that don’t. (Wirebuzz)
  1. Blog posts that incorporate video attract three times as many inbound links as blog posts without video. (Moz)
  2. 53% of smartphone users feel more favorable towards companies whose mobile sites or apps provide instructional video content. (Google)
  1. On average, people spend 2.6x more time on pages with video than without. (Insivia)
  2. Before reading any text, 60% of site visitors will watch a video if one is available. (Single Grain)
  3. 59% of executives say they would rather watch a video than read text. (Wordstream)
  4. On average, people spend 2.6x more time on pages with video than without. (Insivia)

Implement a Video Marketing Strategy

As the preference for video continues to increase, it’s helpful to ask the question, “How should my company use video strategically?” The answer to this question begins with your company’s buyer personas. 

Does your audience mostly view your content on mobile? Do you have a lot of content with instructions? Is your persona an executive? The video statistics above would indicate that if you answer yes to these questions, you will improve your customer experience by incorporating video content into your digital marketing strategy.

Before you run out and buy a new wardrobe, take time to look at the type of videos your competitors are producing. Look through the marketing channels your customer base prefers and note whether short-form video content or user-generated content dominates the space. 

Are you wondering how to stretch your marketing budget to include producing high-quality video content? While professional videos are ideal in some industries, many business-related videos are easily created with a casual feel. Videos that aren’t overproduced are often seen as more authentic. 

Types of Video Content

Short-Form Video

Focus on YouTube Shorts, Instagram Stories, or product advertising with short-form video content. The great part about these snippets of information is that you can produce one thirty-second video and share it across multiple social media platforms. Just make sure the content is relevant. For example, a how-to video about makeup application isn’t one to share on LinkedIn.

Long-Form Video

Do you have a podcast? Are your products best understood when your audience sees how to use them? Long-form content may be the way to go. In 2023 Wistia’s video marketing report found that video content between 5 and 30 minutes in length remains the most popular year over year.

Another benefit of long-form content is that you can edit the video into shorter clips and create multiple pieces of content.

Explainer Video

Explainer videos are the most common type businesses use. As more consumers purchase products and services online, it makes sense to leverage every type of content marketing available to help a company stand out. 

Web stories

Web stories are a newer marketing tool available. The platform allows written and video content. Web stories are another multi-use video option. When embedded on a web page, they may increase organic traffic. However, these videos are easily leveraged on social media as well. 

Are you ready to focus on your video marketing efforts? At SMA Marketing, our team focuses on developing content marketing strategies that speak directly to your buyer persona. We’ll help you discover the best way to incorporate video into your strategy.

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Ryan Shelley, CPBI

Ryan is passionate about helping companies make a more personal connection online with their customers and prospects. He is a regular contributor to Search Engine Land, the largest and most popular SEO news site on the web. His works have also been featured on the HubSpot Blog, Business2Community and by LinkedIn Marketing Solutions.

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