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20 Video Marketing Statistics That Demand Your Attention

Dec 17, 2018
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Video has become a cornerstone of internet media over the last decade or so. While many have leveraged this medium with great success, there is still a ton of room for growth. As the cost of video equipment has drastically reduced over the past few years, more and more companies, brands and individuals have leveraged video with great success. If you are still unsure if video marketing makes sense for you, check out the video below of 20 powerful video marketing statistics.

 

 

The Stats:

  1. Nearly 50% of internet users look for videos related to a product or service before visiting a store. (Google)
  1. Including video on landing pages can increase conversion rates by 80%. (Unbounce)
  1. Shoppers who view demo videos are 1.81 times more likely to make a purchase than non-viewers. (Adobe)
  1. 4 times as many consumers would rather watch a video about a product than read about it. (eMarketer)
  1. Searches related to “how to” on YouTube have grown 70% year on year. (Google)
  1. Companies that use videos in their marketing have 27% higher clickthrough rate and 34% higher conversion rates than those that don’t. (Buffer)
  1. 80% of consumers believe demonstration videos are helpful when making purchases. (Blue Corona)
  1. 80% of users can recall a video ad that they viewed in the last 30 days. (Single Grain)
  1. 65% of executives have navigated to a vendor’s site and 39% have called a vendor after watching a marketing video. (Forbes)
  1. Using the word “video” in an email subject line was found to increase open rates by 19% and clickthrough rates by 65%. (HubSpot)
  1. 52% of marketers say video is the type of content with the best ROI. (HubSpot)
  1. 70% of U.S. marketers plan to use social video ads in the next 12 months. (eMarketer)
  1. Video ads have an average clickthrough rate of 1.84%, the highest of all digital ad formats. (Business Insider)
  1. Brands that use video marketing grow their year-over-year revenue 49% faster than brands that don’t. (Wirebuzz)
  1. Blog posts that incorporate video attract three times as many inbound links as blog posts without video. (Moz)
  1. 53% of smartphone users feel more favorable towards companies whose mobile sites or apps provide instructional video content. (Google)
  1. On average, people spend 2.6x more time on pages with video than without. (Insivia)
  1. Before reading any text, 60% of site visitors will watch a video if one is available. (Single Grain)
  1. 59% of executives say they would rather watch a video than read text. (Wordstream)
  2. On average, people spend 2.6x more time on pages with video than without. (Insivia)

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Ryan Shelley, CPBI

By Ryan Shelley, CPBI

Ryan is passionate about helping companies make a more personal connection online with their customers and prospects. He is a regular contributor to Search Engine Land, the largest and most popular SEO news site on the web. His works have also been featured on the HubSpot Blog, Business2Community and by LinkedIn Marketing Solutions.

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