• FAQs

          Search engine optimization (SEO) helps businesses drive visits to their website through organic search traffic. Given that the top organic search results receive a third of the clicks, a decline in ranking could be detrimental for your business. Implementing SEO best practices on your website will help to ensure that your web content is seen by as many potential customers as possible. The more visitors you have, the better your chances are of converting those visits into sales!

          Local search engine optimization (SEO) helps local businesses gain visibility by optimizing their local business listings for local search. A business that leverages local SEO will include its address, phone number, local opening times, and exact location in the form of a local citation. The goal is to rank for local searches which are usually performed by people in a specific geographical region looking for a business near them.

          We typically see results within the first 30 to 60 days, but when it comes to SEO, there are many factors at play. It's important to remember that SEO is a long-term strategy and results may not come as fast at you wish.

        • FAQs

          Digital advertising uses the internet to send advertisements to customers who are online through different websites and social media platforms like Google, Bing, LinkedIn and Facebook.

          The price for Google Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

          The price for Social Media Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

        • FAQs

          This depends on the complexity and size of a redesign and if eCommerce is needed. On average, it takes around 14-18 weeks from the web design intensive stage to launch.

          If your website experiences the following issues: it’s not responsive on all devices, has a slow loading speed, the design appears old and tired, users don’t spend long on the site, sales are stagnant, or your business is going through a rebranding - your website needs a redesign to boost your brand awareness and sales.

          Sometimes there’s no need to rebuild a website. Minor edits, refreshing page content and images, or restructuring page layout for SEO best practices can boost traffic and sales.

        • FAQs

          Semantic search launched in 2013 with the release of Google's Hummingbird update. Since then, Google's search engine has become more complex. The integration of machine learning, with RankBrain, and NLP, with BERT, has enabled the search engine to better understand the context of a query and deliver more personalized and targeted results. Semantic SEO is the process of creating machine-readable content using structured data and linked open data to help search engines better understand your content.

          On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page SEO refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals. From meta tags to page content, website structure, and HTML, on-page optimization services are focused on making your website more visible to search engines.

          Structured data refers to any organized data that conforms to a certain format, such as information in a relational database. When information is highly structured and predictable, search engines can more easily organize and display it in creative ways. Structured data involves using a piece of code that is laid out in a specific format easily understood by search engines. The search engines read the code and use it to display search results in a more dynamic way.

        • FAQs

          An SEO agency has experts in different areas of search engine optimization that may be out of the realm of your marketing team's abilities. SEO can be very complex and time-consuming. Furthermore, as search engine algorithms change it can be difficult to stay current on the latest ranking factors and strategies for improving online visibility. You will likely see a greater return on investment and better results from using a professional SEO agency than you would from tackling this on your own.

          As a digital marketing agency, SMA Marketing provides products and services in four areas: SEO, Local SEO, Digital Advertising, and Web Design

          We focus on building authentic, long-lasting relationships with our clients. We’re goal oriented and results driven and believe in doing good and making a difference in the world.

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14 Days of Social Media Post Ideas

    For successful social media marketing, pages and profiles need to be updated regularly with quality content. No matter how small or large the following of a page, consistency is key. However, being consistent can be difficult if you’re struggling to come up with content to post every day.

    Two Weeks of Social Media Content

    Save time thinking about what to post every day with 14 new ideas for social media content to engage users.

    1. Inspirational Quote – Everyone loves to feel inspired. Find quotes that will resonate with your audience and create a graphic or gif to showcase the quote. Visual content is more likely to catch users’ eyes than just a text post.
    2. Customer Testimonials – When clients leave positive reviews on Google, Facebook, or Yelp, turn their review into a graphic to post on social media.
    3. Answer FAQs – If your company receives a lot of the same questions, answer them on your social media channels. Answering FAQs could be turned into a series on social media and spread out over several weeks.
    4. Blog Posts – Share your new blog posts to social media every time they are posted. Direct links to your blog posts can help boost traffic and convert leads with calls-to-action.
    5. Tips and Tricks – Whether you’re offering tips and tricks for your product, or life in general, users will engage with your content if they find it helpful.
    6. Tutorials – The best way for customers to learn about your product or service is by you showing them how it works. Tutorial videos, especially on Youtube, are sure to drive social media traffic.
    7. Old Popular Content – If a video, image, or blog post performed well in the past, try resharing it.
    8. Behind the Scenes – Give your audience a glimpse of behind the scenes, whether this is production, design, or even in the office. This element of peeking behind the curtain gives your brand more authenticity.
    9. Employee Spotlight – Another social media series is a weekly employee spotlight, showcasing a member of your team. These spotlights can include their job title, how long they’ve been with the organization, what they enjoy about working there, and a little about their personal life.
    10. Host a Giveaway – Social media users love a good giveaway. Giveaways typically require users to like, follow, comment and share as a means to enter the giveaway. Be sure to follow all legal requirements of a giveaway before posting.
    11. Share a Win or Success – Take to social media when your company closes a big deal or has a great sales month.
    12. Share a Loss or Failure – It’s just as important to share losses as it is wins. If something didn’t go your way, it’s OK to share it and let your audience know how you plan to grow from it. Show your audience there are real people behind the brand name and logo.
    13. Takeover – Sometimes brands will have employees take control of social media channels for a day to share their day-to-day life in the office. Brands with established influencers will have influencers take over Instagram or Snapchat to post as well.
    14. History of the Brand or Product – Take your audience back in time and share the history of how your brand got started. A timeline infographic or slideshow video can do a great job of explaining this information, as well as catch the attention of your audience.

    Stay Organized with a Social Media Calendar

    One of the best ways to guarantee consistency in social media marketing is to create a content calendar and schedule posts ahead of time. If your main job is something other than social media and posting is an additional task, it’s easy to let posting slip your mind. Save time and stay consistent by planning your content ahead of time.

    If you have more questions about social media marketing, contact SMA Marketing.


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