When it comes to your inbound marketing efforts, your website is home base. It’s the hub where your company can attract new visitors, connect with them and convert them into customers. In today’s online economy consumers make extremely quick decisions on whether or not they will engage with a particular website. 40% of people will abandon a web page if it takes more than three seconds to load.
With growth driven web design we focus on the user and how they want and need our website to function. By using information gathered by our site and its users we can make better decisions on the elements we need to add to our sites. Still need more proof? Check out the infographic below.
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- 69% of North American marketers say dynamic, personalized content is important for their website. Only 5% say it’s of low importance Tweet This!
- 86.6% of U.S. SMBs cite websites as their most important digital marketing tactic Tweet This!
- More than 9 out of 10 respondents (95%) agreed with the statement that “good user experience just makes sense” Tweet This!
- 48% of users that arrive on a business site that isn’t working well on mobile, take it as an indication of the business simply not caring Tweet This!
What we can learn from these stats is huge. By embracing a growth driven web design approach, we can build our site around the user and add features that actually convert instead of just guess what our users need. Your website is a huge asset to your company, so wouldn’t you want to maximize it effectiveness?