• FAQs

          Search engine optimization (SEO) helps businesses drive visits to their website through organic search traffic. Given that the top organic search results receive a third of the clicks, a decline in ranking could be detrimental for your business. Implementing SEO best practices on your website will help to ensure that your web content is seen by as many potential customers as possible. The more visitors you have, the better your chances are of converting those visits into sales!

          Local search engine optimization (SEO) helps local businesses gain visibility by optimizing their local business listings for local search. A business that leverages local SEO will include its address, phone number, local opening times, and exact location in the form of a local citation. The goal is to rank for local searches which are usually performed by people in a specific geographical region looking for a business near them.

          We typically see results within the first 30 to 60 days, but when it comes to SEO, there are many factors at play. It's important to remember that SEO is a long-term strategy and results may not come as fast at you wish.

        • FAQs

          Digital advertising uses the internet to send advertisements to customers who are online through different websites and social media platforms like Google, Bing, LinkedIn and Facebook.

          The price for Google Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

          The price for Social Media Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

        • FAQs

          This depends on the complexity and size of a redesign and if eCommerce is needed. On average, it takes around 14-18 weeks from the web design intensive stage to launch.

          If your website experiences the following issues: it’s not responsive on all devices, has a slow loading speed, the design appears old and tired, users don’t spend long on the site, sales are stagnant, or your business is going through a rebranding - your website needs a redesign to boost your brand awareness and sales.

          Sometimes there’s no need to rebuild a website. Minor edits, refreshing page content and images, or restructuring page layout for SEO best practices can boost traffic and sales.

        • FAQs

          Semantic search launched in 2013 with the release of Google's Hummingbird update. Since then, Google's search engine has become more complex. The integration of machine learning, with RankBrain, and NLP, with BERT, has enabled the search engine to better understand the context of a query and deliver more personalized and targeted results. Semantic SEO is the process of creating machine-readable content using structured data and linked open data to help search engines better understand your content.

          On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page SEO refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals. From meta tags to page content, website structure, and HTML, on-page optimization services are focused on making your website more visible to search engines.

          Structured data refers to any organized data that conforms to a certain format, such as information in a relational database. When information is highly structured and predictable, search engines can more easily organize and display it in creative ways. Structured data involves using a piece of code that is laid out in a specific format easily understood by search engines. The search engines read the code and use it to display search results in a more dynamic way.

        • FAQs

          An SEO agency has experts in different areas of search engine optimization that may be out of the realm of your marketing team's abilities. SEO can be very complex and time-consuming. Furthermore, as search engine algorithms change it can be difficult to stay current on the latest ranking factors and strategies for improving online visibility. You will likely see a greater return on investment and better results from using a professional SEO agency than you would from tackling this on your own.

          As a digital marketing agency, SMA Marketing provides products and services in four areas: SEO, Local SEO, Digital Advertising, and Web Design

          We focus on building authentic, long-lasting relationships with our clients. We’re goal oriented and results driven and believe in doing good and making a difference in the world.

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10 Ways To Bring Old Content Back From The Dead

10 Way To Bring Old Content Back From The Dead

Going back through your old blog posts can be like walking through a graveyard. It’s an eerily quiet and deserted wasteland of forgotten words and ideas.

If you’ve been blogging a while you undoubtedly have old content that is sitting on your website gathering dust. You probably wrote it when you were just starting out and, although it’s great stuff, your writing has grown and developed. It’s time to show those old blog posts some love; to clear the cobwebs and bring them back from the dead.

Consider this. When you first started you had zero subscribers and followers. We all start from square one. Additionally, you may not have been adept at optimizing your content and sharing your message.  It’s no wonder no one has seen those first few articles you wrote. Over time, you have probably gotten better at SEO and social media marketing. Now that you know what you’re doing, you can go back and fix the issues with your older content and repurpose it for your growing audience.

There are some frighteningly good ways to revive your old content and bring it back to life.

10 Ways To Bring Old Content Back From The Dead

1. Pick Out The Best Parts And Share

Don’t let the hours you put into writing your articles go to waste. There are some relevant and helpful pieces of advice and research in them. Use social media to share quotes or stats from those old posts. Pick out the best parts and share them on your social channels, linking to your post. This will help generate new interest in older content.

2. Update Your Branding On Older Posts

Has your branding changed since you first launched your website? Chances are your site has evolved. Did your older content get a facelift too? If not, it’s time to make sure your original blog content gets its fair share of attention by adding a few updates that will make it consistent with your new branding.

3. Spruce Up Your Images

Take a look at the images you used in your older posts. Are they compelling? Will they grab readers’ attention? Are they optimized with alt tags? Are they the right size to share on the social channels you are using? If not, create better images and optimize them. Then share the article again on your social channels. Canva is an easy-to-use tool to help you create awesome on-brand images.

4. Add Visual Content

Perhaps your older articles don’t contain any visual components. Consider adding visuals like videos, Google web stories, or infographics. Visual content that’s easy to share will extend the reach of your content. Need some tools for creating awesome images that will increase engagement? Check out our article here.

5. Add Keywords

If your article was well-written and on-point for your target audience but didn’t get any traction when it was initially posted, it could be because it wasn’t optimized for search engines. Go back through it and edit the title and body of the article to include long-tail keywords. Our favorite tool for optimizing content is Frase.

Not sure what keywords to use? Check out our Keyword Research Template.

6. Link Related Posts

Over time you may have expanded upon or written articles about similar topics. Go back to your original articles on the subject and add links to your related posts. Also, add links to older articles on your newer posts. By doing this you’re adding value, saving the reader the time it would take to search your site for additional information on the subject, and keeping the reader on your site longer which will be viewed favorably by search engines.

7. Target The Right Audience

When you first started writing, you may not have defined your target niche. Perhaps the article was a broad overview of a topic or was generalized to suit a wide audience. As your business has developed, you will have narrowed your audience and rewritten your buyer personas as you learned who was searching for your solutions and who seemed to be connecting with your message online. Write a similar article, focusing on addressing your newly defined target audience and their stage in the buyer’s journey.

For a more in-depth look at repurposing content, Neil Patel has written an excellent article on this subject.

8. Create A “Best Of” List

If you have enough articles on a particular topic, create a “best of” list of related articles. Add in some reasons why those articles made your Top 10 list, including metrics, case studies, and anecdotal evidence supporting their usefulness.

9. Refresh With Updated Strategies

With technology and best practices in your field changing rapidly, you’ll need to update your articles with new statistics and additional research. If your article containing outdated strategies is found online it can damage your reputation. You want your content to stay evergreen. Refreshing your content will help it stay current and will help you become a trusted source of information in your field.

10. Share Evergreen Content

If your article is still relevant or it’s been updated, it will get additional exposure when you re-share it on your social channels periodically. Add it into your content rotation. We know that posts on social media can have a short shelf-life. When you post it again you will potentially reach additional viewers that didn’t see it the first time you shared it.

We know how hard you work creating fresh content. But don’t neglect those articles that you invested time creating when you first started your blog. Use these tactics to breathe new life into your stale blog articles and keep them out of the content marketing graveyard.

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